Definition Consulting Limited

03/08/2026

Sales teams do not lose confidence in marketing overnight.

It happens gradually.

A few enquiries come through that are not the right fit. Then a few more. Then the team starts making assumptions before they even speak to the prospect. Eventually, marketing generated enquiries become an issue.

Once that trust breaks down between Marketing & Business Development, the business loses momentum. Good opportunities may be missed because the process has become too sceptical.

This is not solved by asking marketing to generate more.

It is solved by agreeing what a good opportunity looks like, how it should be qualified and what information the sales team needs before the first conversation.

24/02/2026

Feedback like this means a lot to us.

We spend time upfront getting to know our clients, their business and the environment they operate in. That understanding shapes how we work and the direction we give.

20/02/2026

We loved diving into Creative Boom’s feature on Chloe Isteed’s collage illustrations!

Her vibrant, tactile approach and beautifully layered paper compositions are such a fresh reminder of how charming and expressive handmade artwork can be.

If you haven’t checked it out yet, the article is well worth a read — full of colour, texture, and inspiration.

https://loom.ly/yeHjAwg

"I love using collage to tell stories about everyday life, mental health, loss, nature or simply a sock that went missing in the wash," says the up-an...

19/02/2026

Another successful team meeting today; thanks to our apprentice, Winnie! You can always count on her to provide the cuddles and creative thinking.

10/02/2026

Direct Mail still has a place.

When it is done properly, it cuts through in a way digital often cannot. It is deliberate, considered and gives people something tangible to engage with.

For us, direct mail only works when it sits within a wider Marketing & Business Development plan. The message is clear, the audience is right and the follow-up is thought through from the start.

Used this way, it becomes a conversation starter.

27/01/2026

Feeling stuck? Creativity isn’t about waiting for inspiration; it’s about creating the conditions for it to thrive.

✨ Step away from the screen
✨ Explore something new
✨ Connect ideas from unexpected places

The best ideas often come when you give your mind space to wander. Where do you go when you need a spark of creativity? Enjoy some of the photos from our Senior Designer's inspiration folder.

26/01/2026

If AI summaries answer questions without a click, how will people reach your website?

More B2B buyers are researching online, and AI tools are giving them answers straight away. Your content now needs to speak clearly to both humans and machines.
This changes how B2B companies attract demand. Content must be clearer, more practical and structured to answer real queries quickly.

If someone types a problem into any search engine, you want to be one of the business with the useful answer.

If you want to check whether your content still earns attention, we're happy to take a look.

16/01/2026

AI in Design: Tool or Threat?

A recent Design Week piece shows most designers worry AI could strip creativity of its soul—even as 90% of them are now using it. The real risk? Over-reliance that weakens originality and problem-solving.

Our view: AI should amplify, not replace, human imagination.

The challenge: is balance— how to gain efficiency without losing meaning. There's a useful article on this in design week:
https://www.designweek.co.uk/designers-most-wary-of-soulless-ai-creativity/

How do you keep creativity human in an AI-driven world?

06/01/2026

The Best Marketing Initiatives of 2025: What We Can Learn

Marketing Week has rounded up eight standout campaigns that defined 2025, and the creativity on display is inspiring. Here are the key highlights:

Labubu by Pop Mart – From niche collectible to global phenomenon, driven by influencer gifting, pop-ups, and cultural credibility. Result: 689% surge in UK social mentions and 300% sales uplift.

Vitality’s “Life’s Pretty Good” – Flipped the insurance narrative from death to longevity, backed by data. Outcome: +31% sales and stronger brand associations with health and innovation.

M&S “Love That” – Embraced episodic, YouTube-first content to engage younger audiences, driving massive product page traffic and positive sentiment.

Key Takeaways for Marketers:
• Cultural relevance + influencer strategy = viral growth
• Humour and storytelling work in B2B
• Data-driven insights unlock new opportunities
• Personalisation and loyalty are non-negotiable
• Bold creative risks pay off

Which of these campaigns do you think sets the benchmark for 2026?

https://loom.ly/vGh0Xbw

From campaigns to product launches to uses of data, we have rounded up eight of the standout marketing initiatives of the year. Vote for you favourite to crown the winner.

05/01/2026

New year, new targets. The big question is how your pipeline will fill in 2026.

We’ve broken down the trends that will actually shape B2B growth. No sweeping predictions. Just the shifts that impact visibility, credibility and conversion.

Worth a read if your strategy needs to deliver more than good intentions this year.

Full breakdown: https://loom.ly/p5r6XAw