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Social Spoon

Name: Social Spoon
Address: Woodhouse Lane, Manchester, GB
Telephone: +441617060789

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Social Spoon, Social Media Agency, Woodhouse Lane, Manchester.

📍Manchester & Virginia | Social Spoon Agency, your partner in digital growth🚀 We serve fresh, tailor-made social media strategies garnished with creativity and innovation🌐

30/07/2026

Boutique hotel direct bookings went from 27% to 57% in six months. No paid ads. No rebrand. Three email sequences.

This is the full breakdown.

A 27-room wellness retreat in Sri Lanka came to us with 73% of bookings running through OTAs. At 18% commission, that’s a significant chunk of revenue leaving on every single booking.

The email list existed. 3,400 subscribers. It just wasn’t doing anything.

Six months later: 39.3% open rate, 43% OTA dependency, ~$18,000 a month stopped going to Booking.com.

The system is the same one we take to every boutique hotel property. Welcome sequence, pre-arrival flow, post-stay sequence. Each one doing a job. All of it running without anyone having to think about it.

Comment PROOF and I’ll send you the full case study.

3,400 people on a list. One email sent when someone remembered. That’s not an email strategy. That’s a hope

This property had everything. The location, the reviews, the Instagram following. The one thing missing: a way to talk to guests after they left

Not ten things. Not a complete overhaul. Three sequences. Built once. Running every day

52% open rate on email one. Industry average sits around 21%. The difference isn’t design. It’s giving people a reason to open it in the first place

Most boutique hotels go completely silent between booking and check-in. That silence is a missed opportunity. This is where the guest relationship actually starts

The most underused sequence in boutique hotel marketing. Two emails. That’s all it takes to turn a past guest into a repeat direct booking

~$18,000 a month. Not money generated. Money the hotel was already earning that stopped going to Booking.com

73% was where this client started. Most boutique hotel GMs I speak to are sitting somewhere between 50% and 80%. The number is always worse than they think

Comment PROOF below. I’ll send you the full breakdown of exactly what we built and what changed

22/07/2026

Hotels spend thousands on refurbs. The email that brings the guest back direct costs them nothing to send. They just never send it.

That guest who checked out, left a five-star review, told three friends about the place — they’re now getting emails from Booking.com. Promoting someone else’s hotel.

The post-stay email sequence is the most underdeveloped part of independent hotel marketing. Not social. Not PR. Email. Because nobody teaches it and most GMs assume it’s handled.

It isn’t. And that gap is expensive.

If this sounds like your property, comment AUDIT.

18/06/2026

Hotel CRM is the most convincing way to feel like you’re solving a direct booking problem while doing nothing about it.

I’ve audited email setups running on £400/month platforms with a 14% open rate and no post-stay sequence. And I’ve watched a 30-point OTA dependency shift happen on a platform that costs less than a hotel breakfast.

The difference was never the tool.

The hotel tech industry sold boutique hotels on guest data management for a decade. Nobody sold them on what to actually do with the data. That gap is where direct revenue quietly disappears.

The platform is 15% of the work. What you say, to whom, and when, that’s the rest.

Tell me where I’m wrong👇

16/06/2026

I’ve audited enough hotel email lists to know these five mistakes show up almost every single time.

What gets me is it’s never about budget. It’s never about tech. It’s about what the list is actually being asked to do.

Most boutique hotels I speak to have a list. Most of them are using it as a place to send news rather than a channel to drive revenue. Those are two very different things.

Save this for your next team meeting.

And if any of these hit home, comment AUDIT below. I’ll take a look at what your emails could be doing differently👇

15/06/2026

I’m genuinely buzzing for England on Wednesday. I’ve also been opening hotel emails this week.

Three from boutique properties I actually follow. Places I’ve stayed or have on my list. Subscribed because I care about the property, not because I accidentally ticked a box at checkout.
Not one of them mentioned the World Cup.

All three have bars.

If I was a past guest looking for somewhere to watch England, which, honestly, I would be, none of these hotels gave me a reason to choose them. They emailed me about a spring sale. In June.

One email. A watch party, a bar package, something exclusive to people already on the list. Three paragraphs. That’s genuinely all it takes to turn someone who already loves your hotel into a booking this week.

England have three group games minimum. Still plenty of time to send something.

What’s the most timely email your hotel has sent this year?

Dropping it below 👇 genuinely curious what people are actually doing.

11/06/2026

Artist Residence makes some of the most beautiful boutique hotels in the UK.

Big fan of what have built. Which is exactly why I’m doing this one.

Their emails look exactly like the brand.

So why is the strategy a bin?

The design is genuinely excellent - warm, editorial, consistent every single time. Banger.

But the Happy Hours CTA sends subscribers to Instagram. One email covers Summer Living, World Cup screenings, and Happy Hours in the same blast. Mother’s Day and the Spring Sale landed together. Different guests. Different trips. No segmentation.

And the Supper Club has a Book Now button and a phone number. At the same time.

The brand is a banger. The design is a banger.

The email strategy? Beautiful bin.

That gap, between how good this looks and how hard it works, is where direct bookings go to die.

Comment AUDIT if you want me to look at yours 👇

10/06/2026

Booking.com knows your guest’s full travel history. Their price sensitivity. Which properties they compared you against. When they’re statistically likely to travel next.

You got their name and a commission invoice.

Every OTA booking isn’t just a fee. It’s a guest relationship handed to a third party, one that will use that data to make sure your guests never need to come back direct.

The fix isn’t complicated. It’s owning the conversation with your best guests before the platforms do.

What percentage of your bookings are direct right now? Drop it in the comments.

09/06/2026

Booking.com has a detailed profile on your guest. You have their email address.

Every OTA booking feeds a platform data, travel patterns, price sensitivity, which properties they compared you against before choosing yours. All of it logged. All of it used to bring that guest back to the platform next time.

The ONLY counter-move an independent hotel has is owning the conversation before the platforms do.

That’s what your email list is actually for.

How many of your past guests are you still in contact with after checkout?

Address

Woodhouse Lane
Manchester

Opening Hours

Monday	10am - 5pm
Tuesday	10am - 5pm
Wednesday	10am - 5pm
Thursday	10am - 5pm
Friday	10am - 5pm

Telephone

+441617060789

Website

http://www.socialspoonagency.com/, https://stan.store/SocialSpoon

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