Social Spoon

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📍Manchester & Virginia | Social Spoon Agency, your partner in digital growth🚀 We serve fresh, tailor-made social media strategies garnished with creativity and innovation🌐

04/06/2026

200 boutique hotel emails. 30 days. One uncomfortable conclusion.

70% were either a generic discount, a newsletter nobody asked for, or total silence after checkout.

The 30% that worked weren’t doing anything complicated. They just sounded like they were written by someone who cared whether the guest came back.

That’s the whole secret.

Drop “200” in the comments, I’ll DM you the breakdown of what worked and what didn’t.

30/05/2026

Banger or Bin - Episode 4: Fairmont.

They have The Savoy. The Plaza. Banff Springs. A Kylian MbappĂŠ wellness campaign. Some of the most iconic hotel addresses on earth.

And every single email ends with “download the ALL Accor app.”

The photography is stunning. The properties are world-class. The bones are extraordinary.

But the copy reads like a travel brochure. “Meaningful moments that unfold beautifully.” Nobody feels anything reading that.

Fairmont’s problem isn’t budget or ambition. It’s that they’re whispering when they should be commanding.

Bin🗑️

When your portfolio includes The Plaza, your emails shouldn’t sound like everyone else’s.

Most boutique hotels have a guest’s email address and do absolutely nothing with it.No welcome. No follow-up. No reason ...
28/05/2026

Most boutique hotels have a guest’s email address and do absolutely nothing with it.

No welcome. No follow-up. No reason to come back.

That’s not a marketing problem. That’s a revenue leak.

Here’s the exact 6-email sequence I’d build today, timing, subject lines, and what each one actually does. Steal it.

Email 1 - Welcome. Send immediately. Give before you ask.
Email 2 - Pre-arrival. 5-7 days out. Make them excited before they arrive.
Email 3 - Day before. 24 hours out. 60 words. Remove all friction.
Email 4 - Post-stay. 48 hours after checkout. Warm, specific, no review begging.
Email 5 - 30-day check-in. Stay in their head between stays.
Email 6 - 90-day win-back. Re-engage without discounting.

Six emails. Zero discounts. One system that turns a one-time guest into someone who comes back.

Swipe through. Save it. Use it.

And if you want to know which of these your hotel is missing, drop the number in the comments.

23/05/2026

Banger or Bin, Episode 3: The Hoxton.

After two bins, finally one that gets it.

Welcome email opens with “Oh hey, thanks for signing up.” No corporate speak. No “dear valued guest.” Just that.

Their loyalty programme is called Dis-loyalty. One email turned their hotels into European festival bases, Primavera, Tomorrowland, GALA. They ran an Artist Open Call giving 100% of sales back to local artists.

And every single email sounds like the same person wrote it.

That’s the whole game. Know who you are. Sound like it. Every time.

Banger 🔥

This is the bar boutique hotels should be measuring themselves against

19/05/2026

Hotel GM told me he doesn’t send marketing emails because he doesn’t want to annoy his guests.

Respect the sentiment entirely.

But here’s what I actually think is annoying: getting nothing after a stay you genuinely loved. No follow-up. No thank you. No reason to come back. Just silence until the OTA email about a competitor property lands first.

Relevant, thoughtful hotel emails don’t annoy people. They make people feel like the hotel actually remembers them.

The fear of being annoying is the thing making most boutique hotels invisible to their best guests.

Have you ever worried about this? 👇





17/05/2026

Banger or Bin, Episode 2: Hotel Bardo Savannah.

Stunning property. One of the most distinctive hotels in the American South.

So why does their email strategy feel like it was built around the brand’s PR calendar, and not the guest?

The events emails are genuinely great. Specific, atmospheric, full of personality. But four of nine emails asked me to vote for them in an award. And the foundational stuff, welcome flow, post-stay, reactivation, barely exists.

They know how to write about their hotel. They haven’t built a system that talks to the person who stayed there.

Banger for the content. Bin for the strategy 🗑️

The voice is there. The sequence isn’t

13/05/2026

A hotel emailed me three years after my stay last week. First contact since checkout.

I had liked the place. Would’ve gone back without any offer.

But they’d given me three years to forget. To build new habits. To find other favourites.

The ‘10% off your next stay’ they offered in year three would have worked in year one. In year three it just felt like a reminder they hadn’t thought about me once since I left.

The window for post-stay reactivation is 30–90 days after checkout. Not 30–36 months.

Right email. Wrong timing. And in hospitality email, that distinction is everything.

Have you ever received an email from a hotel years after your stay?👇





Most boutique hotels send nothing after checkout. No thank you.No follow-up. No gentle nudge to come back. Just silence,...
13/05/2026

Most boutique hotels send nothing after checkout. No thank you.

No follow-up. No gentle nudge to come back. Just silence, until a promotional email months later that the guest barely remembers opting into.

A three-email post-stay sequence changes everything. Not a bombardment. Three thoughtful emails that remind a guest why they chose you, and make coming back feel obvious.

Swipe through to see what each email should do and how it should feel

👉 Which email is your hotel missing right now? 👇

12/05/2026

Your hotel’s Instagram bio is either building your business or building Meta’s.

Most boutique hotel bios I look at are dead ends. Booking link. Maybe a Linktree. No path from ‘interested guest’ to ‘person you can actually reach again.’

The fix is simple: one link, an email capture page, and a reason that makes someone want to tap it.

Not ‘subscribe to our newsletter.’ A local guide. First access to seasonal dates. Something with actual perceived value.

Instagram is the top of the funnel. The email list is where the relationship actually starts.

Does your bio have that bridge right now? 👇





09/05/2026

New series. Banger or Bin.

Every week I review a hotel brand’s email strategy and give it one verdict.

Starting big - Marriott Bonvoy.

They dropped my name above every section. “Just for You, Saijen.” Sounds personal. Until the copy underneath talks about “azure waters meeting golden sands and time slowing to the rhythm of gentle waves.”

That’s not written for me. That’s written for no one.

One email offered golf with a YouTube sensation for a single loyalty point. Genuinely clever. Completely earned.

But one good idea in a stream of points emails isn’t a strategy. It’s an accident.

Bin 🗑️

Next week - something that gets it right

Address

Woodhouse Lane
Manchester

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm

Telephone

+441617060789

Website

https://stan.store/SocialSpoon

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