Sales Union, Piccadilly Business Centre, Manchester (2026)

03/06/2026

Average sales people plan what to SAY,
Exceptional sales people plan what to ASK!

As promised, another way to eliminate price objections in a service based business… ✅

Let’s look at the digital space - or (although you can implement this same strategy in ANY business).

Where many unknowingly make business difficult is that they allow their prospects to believe they are the same as everyone else that does that they do.

If a business contacts you asking for a website, it’s important to go deeper to understand why they think they need a website.
(Nobody just needs a website!)

You want to identify from asking the right questions what they want the website to do for them once it’s finished.

Your competitors will mainly be offering a X-page website for a certain price.

If you only talk to them in their terms about the result they are looking for, they can’t benchmark that against a price just for a website.

🍋 10-page website £2000
🎂 100 leads per month forever £2,500

Which of these is most appealing?

They are there same thing, just framed in a different way.

🏅PRO TIP🏅
By the way, you can charge far more than £2,500 in this example as you would have found out what a lead is worth, in their world, and can price their desired result, accordingly!

If they try to say they’ve found it cheaper elsewhere, you just ask what they’ve found…

‘Oh you’ve found a 10 page website for £2,000? You said you wanted 100 leads per month?’

‘We do’

‘Oh well 100 leads per month is £2,500. If you only want a website that’s £2,000, which would you like?

People place wildly different values on the same thing, just framed in a different way.

PS: Remember…
It’s not what you sell,
It’s how you sell it! 🎯

02/06/2026

So you’d like to eliminate price objections from your business?✅

Yesterday I shared how you can do this in product based businesses (link to post in the comments), but promised to share today how you can do this for a service based business! 💡

If you offer a service, one of the smartest things you can do is build in a guarantee into your offering, especially if nobody else is doing it!

Just make sure that it’s unique!

(By the way, that USP that you’ve been spouting to everyone is not unique if your competition says the same thing as you!
🗑️ we do what we say we’ll do…
🗑️ we’re always available…
🗑️ we’re reliable…
🗑️ we care…

Etc, etc…..

🥱

These sorts of things just allow your prospects to see you as the same as all of those ‘competitors’ you’ve built a better solution than! ❌

Anyway, if you’re a service based business here’s an example you can use! ⬇️

You find exceptional sales people that smash targets and reinvent what your clients think is achievable, and charge 25% (yes you can command 25%!!)

If you offer to replace a candidate you place in the first 12 months free of charge (and nobody else is doing that), get some stats on your prospects retention.

Let’s say their average sales person lasts 6 months, but your guarantee is 12 months.

Their existing supplier has proven inferior staff will stay for 6 months, and charge 15% of a £30k basic (£4,500 - so £750 per month)

BUT…

You GUARANTEE a minimum of 12 months at 25% (£7,500 - so £625 per month MINIMUM) for a better solution!

So for a superior solution you can offer a lower COST than an inferior solution!

Does anybody on the planet want to pay a higher price for an inferior solution than they can pay for a superior solution? 🫣

ANSWER….

Only if you allow them to! 😬

I’ll give you another example tomorrow…

PS: Remember,
It’s not what you sell,
It’s how you sell it! 🎯

01/06/2026

If you could eliminate price objections, you’d be able to sell more, and charge more, right?

One of the best ways to do this is to talk about the difference between price and cost.

Let me explain…

When your prospect says they have found it cheaper elsewhere, it is likely that they are looking at an inferior product.

Let’s say you sell office chairs for £199, but offered a guarantee/warranty on them for 5 years.

When your prospect says they have found a cheaper alternative for £99, ask this question…

‘Are we talking about the PRICE, or the COST, you have found cheaper?’

Almost always they will ask what the difference is, which peaks their curiosity!

Then you can explain the price is what you pay today, but the cost is what the solution will cost you overall.

If you know (or can create a compelling argument backed with evidence) those chairs last around 6 months, you can explain that the cost of the ‘cheaper’ priced chairs is £990 over the next 5 years, where yours is just £199!

At that point I like to joke and ask them if they think I should actually put my prices up!

Would you rather pay 20% of the cost for a premium product or 400% more for an inferior product?

Suddenly the decision is a no-Brainer!

Tomorrow, I’ll share some examples of how you can implement this same strategy in service based businesses too!

PS: Remember
It’s not what you sell,
It’s how you sell it! 🎯

29/05/2026

How you can make sure AI does not replace you…. 🤖

AI will not replace people in businesses.

What will happen is that people in businesses that utilise AI will ultimately replace people in businesses that choose not to adopt AI.

There is scepticism about everything on the planet.

This newspaper article from 2000 was about the internet being a passing fad.

Sounds completely ridiculous now, right?

If you know anybody that thinks AI is something that will go away, I’m sure you also know that they are deluded.

AI has been around for years, it’s just that it has never been so easily available for you to utilise as it is right now.

In the coming months and years it will only get better, faster, stronger etc.

Our Sales Union system is stacked full of AI tools that make sales and marketing much more simple, whilst giving you that all important resource you say you don’t have enough of …. Time!

If you’d like to automate processes in your sales strategy to supercharge your outreach, nurture, and conversions, we’d love to show you how simple that can be.

What is the most powerful use of AI you have adopted into your business so far? 👀

PS: Remember,
It's not what you sell,
It's how you sell it! 🎯

22/05/2026

How you can write amazingly engaging social media posts in less than 27 seconds…. 👀

At Sales Union we have a tool called Fuse! 💥

Fuse is the prompt-free AI that speaks to your audience just like you, and focusses on their pain points!

It creates content specifically for 65+ different uses that content can help you to engage with prospects - from email sequences, to social media posts, and landing pages to lead magnets.

One of our clients we caught up with recently created daily content across LinkedIn, FB and IG for a whole quarter, in less than 2 hours!!

That’s one finely crafted post every 27 seconds! 🤯

How long does each post take you? 👀

Here's what it can do for you.

Let’s say you wanted to write a blog post:

Fuse will suggest blog topics that resonate with your specific customer avatar (that Fuse creates for you!)

Effortless SEO? Done.

Less editing, more continuity. Boom.

Your tone of voice? Nailed, every time. 🙌🏻

The best part? You don't even need to be an expert on your topic!

Fuse handles everything from brainstorming, to keyword optimisation, to writing.

In just 4 simple steps, you'd be done writing your blog:
1. Open your Sales Union account, and go to Fuse.
2. Enter your the topic you'd like to post about, (or let Fuse take over and create for you)
3. Add your voice (or let Fuse pull it from your previous posts)
4. Sit back and relax!

Want to see it in action?

Let me know and I’ll send you a video where we show you how to create the perfect blog post, series of blog posts, email sequence, LinkedIn DM sequence etc in minutes, using Fuse! 👇

PS:
Remember,
It’s not what you sell,
It’s how you sell it! 🎯

08/05/2026

When you get somebody trying to sell you an inferior service to what you actually offer! 😂

Our clients actually average 40-50% response rates, and we have clients with 80%+ response rates!

If you’re serious about generating more leads, whilst actually needing to spend less time on outreach, send me a message now.

We’ve got the capacity to get 2 lead generation machines started for nothing today, in exchange for a testimonial of how easy it was to setup.

Let me know now if you’d like one of those to be you…

PS: Remember,
It’s not what you sell,
It’s how you sell it! 🎯

07/05/2026

Here is the easiest way to generate leads…

And it doesn’t cost you anything!

Show people HOW you do what you do!

‘But Dave if I show them how, they will just do it themselves!’

Firstly, if what you do anybody could instantly learn to do to the same level as you, you don’t have a business.

Secondly, most people won’t anyway.

Thirdly, those that do will become big advocates of how valuable what you share is, and those that don’t now understand why they need you.

Here’s the thing… We all make purchases based on the value we think we’ll receive AFTER the purchase.

What’s the best way to show prospects they’ll receive value after?

Give them ridiculous value BEFORE they need to part with any money.

If you aren’t generating enough leads it is often because you aren’t sharing enough value.

If you think this content is valuable you might be interested in the new Sales Community I am building.

I know it’s a good idea as somebody actually messaged me yesterday asking me when it was starting, and the only simple piece of marketing I’ve done is posted on here once about it a few weeks ago! 😂

If you’d like to join the waiting list, let me know now.

Also, if you’d like ideas on how this strategy could work in your business, let me know below.

PS: Remember,
It’s not what you sell,
It’s now you sell it! 🎯

06/05/2026

If you’d like to be doing more business, you won’t see a more helpful quote than this today!

I’m lucky to know lots of successful people, but they all have one thing in common…

They all built successful habits.

When we talk about hashtag I can show you in 10 seconds why you aren’t generating enough.

Grab a pen, write down the answer to this question;

How many prospects have you proactively reached out to this week to start a conversation?

Write it down.

How about this month?
How about in the last 3 months?
How about this year?

Everything starts with a conversation.

Do the figures you have written down entitle you to deserve the success that you say you want to have?

As I’ve done this with hundreds of people, I already know the answer, and so do you.

That single figure you have for this week is your problem, but is the easiest to fix.

Volume negates luck in Sales.

I would score more penalties than Ronaldo and Messi combined if I had 100 shots, and they only had 1.

If you’d like to solve your problem, we have a system that will do just that.

Our clients do the volume that entitles them to the success they say they want to have.

You wouldn’t hate me if I could help you;
🔥 start more conversations than ever 👀
🔥 generate more leads than ever 👀
🔥 give you lots of time back 👀

Our clients spend less time than ever on outreach, with greater results, as our systems take those effective actions for them!

If you’d like to start today, I can get you started for nothing, in exchange for a brief testimonial sharing how simple our system is to use…

Sound fair enough?

Great, send me a message now, or let me know below.⬇️

PS, I can get 3 people started today.

PPS, Remember,
It’s not what you sell,
It’s how you sell it! 🎯

Sales Union

03/06/2026

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01/06/2026

29/05/2026

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