Missing Piece Digital Marketing

30/12/2021

Are you actually ready to run Facebook ads?

Before you consider running any form of advertising campaign, there are a number of things you need to consider.

Failure to do so may result in ad spend being wasted unnecessarily.

In this video I outline the checklist you need to run through before starting any campaign. I also describe the various types of campaigns and their potential benefits to your business.

Is your business ready to run paid ads?

28/12/2021

Facebook ads are too expensive…

Is what many business owners find when advertising during the later months in the year.

Black-Friday, cyber-Monday and Christmas side-by-side cause huge competition across November and December.

However, many brands spend up their advertising budget during this period and reign in advertising costs from January.

This is your opportunity.

The average CPM (cost per thousand impressions) dropped nearly 40% from Nov/Dec to January at the beginning of the year.

Why waste money testing out your strategies later in the year when the costs are higher?

Act now and get your financial year off to a great start.

13/05/2021

So IOS 14.5 is here...

But what does that mean for you?

Well, if you are a consumer, this means that you will no longer be receiving targeted adverts on your newsfeed unless you opt-in to tracking.

For a business... are your adverts still going to convert 😳??

Of course they are... they just need some micro adjustments whilst the Facebook algorithm figures itself out again.

As we mentioned, the fundamentals of marketing remain the same and Social Media marketing remains to be one of the most cost effective ways to reach your target audience.

If you would like to know more about the details, drop a comment below and we will make another video on the topic!

19/09/2020

If you would like to learn about the power of Facebook ads, as well as how your business can utilise these to boost sales from a target demographic, then follow the link to read our first short blog post.

Facebook Ads – What Are They & How Can They Benefit Your Business? You often hear of Facebook ads, or see them on your timeline. However, what are they, and how can they benefit your business? To break it down simply, let’s first have a brief overview of how they work. Advertisements on facebook...

18/09/2020

As a recent start-up in a Red-Ocean marketplace full of larger agencies, we would like to express the true benefits which a smaller agency can provide to your business. We are looking to build lasting relationships which grow at the same pace as our businesses. If you would like to receive a free Digital Marketing Audit or discuss any queries which you may have, contact us on [email protected], or visit our website.

17/09/2020

Email Marketing is a powerful method of Digital Marketing with arguably the highest Return On Investment (ROI). Email Marketing campaigns often have a much higher Click Through Rate (CTR) than other forms as the people receiving your content have already actively subscribed to see it! Engaging campaigns will keep subscribers interested, as well as ensuring they do not miss out on any special offers.