02/02/2023
For 13 years Video Ink has produced content for the music industries leading record labels. We’ve been hesitant to declare this work to the brand world as we felt the daring visuals would ’scare’ prospects.
We also found it challenging to position ourselves for two very different industries. This is why Mighty Hero was born, which achieved incredible advocacy from clients & prospects alike.
However as time has passed, the DNA between our brand and music work is clearer than ever & we’ve won some of our most important commercial work because of our what we do within music.
We’ve come to the conclusion that we need to be as daring as our work that generates such heroic results. With this in mind we've merged our two brands under Video Ink, positioning them separately on the site & tweaking our approach on each social platform.
What do you think of the site and the direction we’ve moved in?
https://www.videoink.co.uk/
