28/08/2026
When Lux Voyage approached us, their brand identity struggled to reflect the true calibre of their service. As a travel consultancy creating tailor-made international journeys, they needed a visual system that matched their meticulous approach and global network. Their existing branding was inconsistent and lacked the editorial polish required to position them effectively in a competitive market.
We transformed their identity by building a cohesive, elevated design system. Grounded in a rich palette of deep plum, slate blue, and warm ivory, the new look pairs refined serif typography with tactile print finishes and structured layouts for their collateral. From custom stationery and itinerary guides to digital touchpoints, the refreshed brand balances authority with a personal touch. Swipe through to see how our strategy came to life.
