10/06/2026
Most business websites are basically online brochures. Here's the difference.
A brochure informs. A converting website acts.
Here's the anatomy of a page that actually works:
- Headline - speaks to the outcome, not the company name
- Social proof - reviews, logos, results. Visible before the scroll.
- Clear offer - exactly what you're selling, who it's for, what happens next
- CTA above the fold - one action, impossible to miss
Most businesses bury all of this. The best ones lead with it.
If your site looks good but isn't converting - the design isn't the problem. The structure is.