03/06/2026
Subs to the Streets with and 🔥
Ahead of the World Cup, we launched a nationwide campaign with JD Sports, the official retail partner and shirt sponsor of the Scotland National Team, celebrating Scotland’s place on football’s biggest stage and driving excitement around the Scotland replica shirt ⚽️
This standout installation in Edinburgh was designed to stop people in their tracks. Inspired by the team's substitutes' bench, we brought together Scotland's iconic colours, crest and a large-format special build to create a true wow moment in the heart of the city.
A campaign we're proud to have helped bring to life 👀