28/09/2026
This Christmas, we're launching our 'Be Someone’s Santa' initiative as we recently read a statistic that stopped us in our tracks: 1 in 6 UK parents and carers said they could not afford a Christmas present for their own child.
Honestly, it broke our hearts.
So many of us at Edison are parents ourselves. We know the excitement that starts weeks before Christmas. The lists for Santa. The countdowns. And then we thought about the parents who desperately want to create that same magic for their children, but simply can’t afford to.
The thought of a child waking up on Christmas morning wondering why Santa didn’t come for them is devastating.
We know we can’t change every family’s circumstances. But together, we can make sure hundreds of children feel remembered this Christmas.
So this year, we’re launching 'Be Someone’s Santa – the Edison Media 2026 Christmas Toy Appeal'.
We’re calling on our entire network, our clients, partners, local businesses, friends, families and everyone who has supported Edison over the years, to help us.
We’re raising funds and collecting new and unwrapped gifts for vulnerable children and children in need aged 0–18, supporting children and families within the City of Salford and the boroughs of Bury and Bolton.
It could be £5. It could be one extra toy added to your basket while Christmas shopping. It could be asking your team to start a collection in the office.
Individually, it might not feel like much. But imagine what we could do if every person and every business in our network gave just one gift.
So, Manchester businesses, friends, clients and partners, we need you. How can you help?
🎁 Donate via the link https://www.justgiving.com/crowdfunding/edisonmediatoyappeal?utm_medium=CF&utm_source=CL
🎁 Drop new, unwrapped gifts at Edison HQ
This Christmas, you could be the reason a child believes in Santa🎅❤️