12/05/2026
Don’t neglect the “About Us” page of your website, especially if you’re a service business - let me tell you why!
I’ve been looking for a service provider to help me with my business, I go on the website to have a nosey and I head to the about page.
About 50/60% of the time, it’s just a repeat of some other page content, and there is no real “guts” to the story at all. No picture of actual humans. No flavour of personality.
And that’s massively important if you’re expecting people to hand over their hard earned cash - you’re a total stranger to them remember.
Less important if the purchase price is quite low, but if it’s a bigger investment, it’s even more important that people see who they’re dealing with.
Especially with so much AI knocking around.
So, if you are struggling to understand why you’re not getting web enquiries, check your story telling, check your images, is your face even on there?
I’m here if you want to know how I can help, but this is low hanging fruit, it can make a big impact.