07/08/2026
THE RUMOURS ARE TRUE AND THE NEWS IS IN!💥
This one’s been hard to keep under wraps… We are beyond thrilled to announce that Yo-Chi is officially heading to the UK, landing in Notting Hill this August, with Team Scoop appointed to launch the Australian cult favourite frozen yogurt brand.💘
Founded in Melbourne back in 2012, Yo-Chi has scooped up (pardon the pun) more than 75 locations across Australia, becoming one of the country’s fastest-growing hospitality brands off the back of its premium frozen yoghurt self-serve concept.🍦
Behind the scenes we’ve been deep in launch day planning and campaign timelines, including working with sophia tuxford and cinzia to share the news first on The Girls Bathroom podcast, building on their existing, organic long-standing affiliation with the brand. Did someone say, Yo-Chi for breakfast, lunch and dinner?😏
Team Scoop will be continuing the work by developing and delivering the full integrated comms strategy for the launch - regional and national PR, influencer marketing, creative activations and brand comms - all built to create nationwide anticipation, push cut-through beyond the capital, and make Yo-Chi one of the UK’s most talked-about hospitality arrivals this year.🫶
So… keep those eyes peeled and follow iloveyochi.uk. This one, you definitely don’t want to miss🫡