Growth Agency

02/05/2025

👋 Say hello to Solim!

We’re starting a new series where you get to meet the people behind the performance.
First up: Solim Hannan, our Senior PPC Team Leader.

From data-led strategy to mentoring others, get to know what makes him tick.

🧠 Read more:

As the team leader of the delivery team at Growth, my day starts at 9 AM with a fresh coffee in hand. I begin by checking emails and updating our task logger with the day’s objectives. At 9:30 AM, we have our daily delivery team meeting, where we share insights from our accounts, review key KPIs, ...

03/01/2025

Microsoft says it has updated Bing Search for new language models for faster, more accurate search results: https://ow.ly/BxbT50UteT8

01/01/2025

Happy New Year! May this be your best year yet. We can't wait to see what 2025 brings 🎉

31/12/2024

How relatable is your marketing? A new report has found consumers reject images of perfection and favour relatability in business messaging: https://ow.ly/GRvA50UteME

30/12/2024

If you're already thinking of 2025, our data-driven solutions are here to help. We're just a click away, whether you're exploring how to scale Shopify or need to optimise your website: https://ow.ly/jlqs50UteJA

24/12/2024

We're signing off now for a short festive break but will be back in a few days. Have a very Merry Christmas and New Year!

23/12/2024

If you're ticking off the last of your to-do list before Christmas, there may just be time to squeeze in one last read! Our new article covers inbound and outbound marketing, giving you some food for thought before the break: https://ow.ly/EUov50Uteza

20/12/2024

If you run an eCommerce business, this is your PSA to consider adding TikTok shop to your revenue streams in 2025. The video sharing platform expects record sales this festive season, highlighting its value as a sales channel: https://ow.ly/PyqS50Uteuu

19/12/2024

🚀 Google Tests Double Ad Placements for the Same Advertiser

📢 What's Happening?

Google is experimenting with a new ad configuration that allows the same advertiser to display two ads on a single search engine results page (SERP). This move appears to violate Google's existing ad policy,
which states:

“We’ll show only one ad per account for a particular keyword.”

The change was spotted by Anthony Higman, CEO of ADSQUIRE, who shared his concerns on LinkedIn after noticing multiple ads from the same advertiser appearing simultaneously on SERPs.

🤔 Why Is This Important?

This update could have significant implications for advertisers and the broader ad industry, including:

Increased competition: It may reduce the visibility of competitors on SERPs.

Higher ad costs: With multiple ads appearing for the same advertiser, competition for ad placements could intensify, further driving up search ad costs.

Revenue vs. Cost: If the strategy does not generate proportionate returns, advertisers could face higher costs without higher ROI.

🛠️ Google's Response

Google confirmed that this is part of a controlled experiment aimed at exploring new ad configurations. Ginny Marvin, Google Ads Liaison, reassured advertisers with the following points:

No immediate action is required from advertisers.

The results of the experiment will be evaluated based on advertiser and user value.

⚠️ What Should Advertisers Do?

For now, there’s no action needed from advertisers, but it’s wise to stay alert. If this configuration becomes permanent, it could reshape how bidding strategies, ad spend, and visibility are managed. Keep an eye on ad performance and costs to ensure profitability isn’t negatively affected.

This potential change could mark a significant shift in the search advertising landscape, and it’s one that advertisers will want to watch closely.

19/12/2024

Is building your personal brand important to growing your business? LinkedIn is experimenting with a new feature that will allow you to create sponsored personal posts to increase your visibility beyond your business page: https://ow.ly/OUT750UteqE

18/12/2024

Curious 🤔how Google ranks content? Of course you are! A new Google exploit has shared some insights you won't want to miss. Think consensus scoring, query classifications, site quality scores and more: https://ow.ly/rg8250Utehx

16/12/2024

🚀 How We Found the Winning Formula for Google Ads Success

📖 The Challenge:

When a leading lighting retailer needed to scale performance, we tested two Google Ads strategies:

A traditional Shopping-only campaign vs. Google’s new Performance Max.

The question? Could machine learning and automated targeting outperform manual setups?

🔍 The Experiment:

Equal Investment: A 50-50 budget split ensured a fair comparison.

The Focus: Maximise conversions and ROAS for the retailer’s entire product line.

The Setup: Both campaigns aimed for a 600% ROAS benchmark — but the results told a different story.

📊 The Results:

Performance Max didn’t just meet the benchmark — it crushed it:
✅ +51.4% Conversions — More sales at scale.
✅ +18.4% Conversion Value — Higher revenue from ad spend.
✅ +11.6% ROAS — More efficient returns compared to manual targeting.

💡 Why It Worked:

1️⃣ Smarter Targeting: Performance Max reached buyers with high intent, outpacing Shopping-only campaigns relying on manual segmentation.

2️⃣ Automated Bidding: Machine learning optimised spend in real time, reducing inefficiencies.

🎯 The Outcome:
This experiment was a turning point — proving that automation, when implemented correctly, drives better performance. For businesses aiming to grow in 2025, the lesson is clear: embrace new tools, but focus on the fundamentals.

Want to know how we can unlock results like these for your campaigns? Let’s talk. 🚀
https://growth.agency/contact/