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Monday 9am - 6pm Tuesday 9am - 6pm Wednesday 9am - 6pm Thursday 9am - 6pm Friday 9am - 6pm

http://www.fruitionventures.co.uk/

Fruition Copywriting, Manchester (2026)

26/08/2026

"What a beautiful thing to leave behind a world that's brighter because you were here." 🤠

25th August 2026 - Dolly Parton and The Delegate Wranglers

Yesterday's conference and summer party at De Vere Tortworth Court was a hug in an event.

I've been quoted before saying the more I lean into this community, the more I get out of it. And my claim endures, c/o the opportunity to leave behind the everyday grind for 24 hours, be in the moment, and connect in the spirit of both sector specificity and shared values.

These threads were nicely woven through every session:

🤗Culture Club: How Company Culture Pays - "How we do things round here" to bring our values to life. It's an intangible something people create together and can just as quickly self-select out if you get a reputation for a toxic culture.

🤗How to Build a Personal Brand Like a Marketer - The importance of defining your "to, who, what, versus, is", while getting comfortable with cringe, crickets and being uncomfortable.

🤗AI for Humans: Life Hacks, Work Wins and Reclaiming Your Time - Everything from different tools, the need for uniform embedding across your organisation, how creativity can be exponential, but data security is still a potential issue.

🤗Find Your Kryptonite, Build Your Superpower - How overusing your strength can cost your work and your sanity. Red flags include capability rewarded with another plate to spin, magicians with another impossible task, and calm folks aren't checked on.

🤗Smartphones for Smart People: Shoot Live Like a Pro - A high energy closing session from Jeanette Lendon. I now have a grid on my camera screen to level up my photo quality. 🤳

Then, bubbles and canapés before party time, where the news broke about Dolly Parton. Serendipitously, we were aptly dressed to stomp, scuff, hitch and do-si-do in her honour.

The ginormous-est thanks and congratulations to Team DW on a slammin', meaningful event. You captured the textured combination of business and pleasure the events industry is all about. 🙏👏🙏👏🙏👏🙏👏

I can't wait to reconvene with many of you for CHS, closer to home in sunny Manchester, in September.

Who's coming?

19/08/2026

She thought selling was a dirty word until her sign ups signed up in record numbers. 🚀

This post is a love letter to a client who was brilliant at her work, but physically winced at anything remotely salesy.

She had a webinar ready to launch her new course to her next cohort-to-be. The trouble was she also had a frustrating habit of watering her messaging down until it said nothing worth reading.

I told her to take a chill pill and trust the J-Dog, because selling without selling is something I'm pretty damned good at.

😏 She let me COOK!

C'est voila. Her first email alone brought in more sign ups than her entire previous sequence managed.

And the moral of this story, people? Selling doesn't have to feel desperate and spammy. You just need a marketer who knows how to show some leg and get them salivating.

Isn't it time we LOCK the f*ck in? I've got just two spots open right now for packaged or modular copywriting, content strategy and LinkedIn marketing in September.

Are you dodging sales language and masking the brilliance in your business? Tell me why. 👇

13/08/2026

If Andy Burnham can sound like a reasonable human being, why can't the nuggets at Manchester City Council? 🤷‍♀️

I've written two formal letters to the Council this month:

1️⃣A complaint about the Council Tax team, who are still badgering my late partner for money three years after he traumatically passed away. I'm his bereaved executor having to deal with their incompetency. If you want proof of public money being spaffed up the wall, this is it.

2️⃣An objection to a planning application from a landlord who seems intent on turning a diverse neighbourhood of families, older folk, the lot, into one almighty student let. I've got nothing against landlords or students. I was a big daft waster of a student myself once. But enough's enough.

And here's what struck me when writing both...

Their correspondences are written with the same formal, overblown, opaque language that saps your will to live and breathe. I swear even they probably don't understand it half the time.

It feels like their letters are purposely written to confuse rather than inform, and to make people feel small, not heard.

Compare their public sector tedium to clear, warm, direct, human sounding copy.

It might come as a humongous shock to their system. But this kind of copy makes people trust you instead of dreading your envelope on the doormat.

So, this is my pitch to the Council. Hire a copywriter. Hire a hundred. There's a whole bloody brilliant community of us who'd love to help you serve people instead of grinding them down.

Have you been on the receiving end recently of any indecipherable jargon that's made your blood boil? 🤬

11/08/2026

Who else is determined to stop winging their Christmas messaging this year and experience the difference? 🎅🤶

Yeah, you could put off Christmas content and spend the next few months juggling website updates, brochure deadlines, email campaigns and listings, while everybody else sleighs the festive rush.

OR we work together and get every word done properly, on brand, on brief, and out the door ages before it's time to untangle the fairy lights you made a right dog's dinner of when you stuffed them back in their boxes in January.

What's on the list for a festive glow up?

🎄 Home Page
🎄 Venue and event space descriptions
🎄 Gift section
🎄 Christmas packages
🎄 Featured festive products or services
🎄 Delivery times
🎄 Opening times
🎄 Christmas Ts & Cs
🎄 Free and paid digital listings
🎄 Email campaigns
🎄 Social media marketing

Message me if you're game for option two.

And don't take your time about it, because Christmas marketing slots are filling up fast and I only take on so many clients at a time.

The sooner you reach out, the sooner your business will burst and sparkle this yule like a party popper showering its iridescent twinkles over the festive table, and leave your competitors out in the cold.

06/08/2026

Do you suffer from holiday guilt too? 😯

🌞Four days in Marbella with the Spanish sun on my skin.
🌞The sizzling Costa del Sol living up to its name at 38 degrees daily.
🌞Many tapas washed down with Pina Coladas.
🌞Jugs of Sangria on the beach, accompanied by the gentle sound of the lapping turquoise sea.
🌞Long strolls on the paseo, with an ice cream you don't taste the likes of back home.
🌞Marvelling at the Monday market, constantly telling myself just because I could didn't mean I should.
🌞Syrupy sunsets every night.

And a brain that refuses to put it's out of office response on.

I'm the first to say I work to earn enjoyment tokens for times like these.

But there's always more waiting when you run your own business...

More website updates, more social media, more email marketing, more product design, more networking, more lead generation, more personal development...

It never flippin' ends. Don't get me wrong, I don't spend my precious time worrying about it and ruining the holiday. But it forces me to admit I, for one, am a bit obsessed with work.

Do you strike a decent balance? If so, how? Or do you suffer from presenteeism like me and feel creeping guilt when you take your foot off the pedal?

29/07/2026

CLIENTS WHO PAID MY BILLS IN JULY 🍿

Putting this list together made me feel proud, humble, and unsurprised my brain is chockfull to bursting with random knowledge.

I'm working with a bloody great bunch of:

🙏SME owners who need marketing help but not the salary to go with it yet
🙏Marketing teams desperately needing opt in opt out, expert, reliable backup
🙏Hospo and events warriors, sales teams and suppliers to the sectors

August and September have a few spots free for:

✍ Website upgrades
✍ Christmas marketing (don't look at me like that, I bet loads of your competitors have already done theirs)
✍ Case studies
✍ LinkedIn done for you, or training to not just play at it for crickets but do it really, really well yourselves

Which lucky devils amongst you are going to get your business on next month's list?

27/07/2026

I have an important message for you about being more NaS. 🧀🍷

My weekend warm-up was a cheese and w**e pairing at Sam Fraser's Red Lion pub in Cheadle, in conjunction with Robinson's Brewery's w**e guru Nick Gent.

Every modern hostess aspired to cheese and w**e a la Abigail's Party back in the 60s and 70s. And then they seemed to fall out of style.

Fast forward to You Are The Media Creator Day in May 2026, namely Phill Agnew's keynote on the NaS concept - New and Safe:

🆕 New - because we're drawn to novel things
🦺 Safe - because we still trust familiar things

This event nailed NaS.

❌ Old school - Cubes of cheese on sticks, Primula piped on crackers, Blue Nun, Black Tower, and Liebfraumilch if you were really feeling exotic

✅ Thursday night circa 2026 - English sparkling rosé, white bursting with tropical fruits, red like Christmas cake in a glass, Garstang blue arancini,
hazelnut-coated goat's cheese bonbons, and Manchego with dark chocolate

It set the bar high (pun intended).

And I'm experimenting with ways to tap into NaS in my copywriting, content strategy and LinkedIn marketing.

Familiar enough to stick, but different enough to inspire.

Do you use new and safe in your work? If so, how?

22/07/2026

Supplementary B2B copywriting offers no one ever books. 🤷‍♀️

❌Rewriting your boss's LinkedIn posts so they stop sounding like a cross between a hostage note and Alan Partridge +£50

❌Translating "synergy", "bandwidth", "low-hanging fruit", "circle back", "move the needle", "leverage", "disruptive", "holistic" and "core competencies" back into normal words +£75

❌Sitting through your six person review call, watching my killer headline get worse with every edit +£100

❌Holding my sh*t together when you ask me to "make it pop" +£40

❌Vetoing "And" at the start of a sentence because Karen in Accounts says so and she did A-Level English +£60

❌Identifying your target audience as "anybody, really" and expecting me to resonate with them and their budgets +£100

I don't know why I even bother adding these upsells if no one buys.

Should I remove them?

😏 He, he.

20/07/2026

If I see one more hospitality or event prof churning out AI trash on LinkedIn, I'm gonna scream louder than if England had won the World Cup. ⚽

Listen, I know it probably isn't your fault.

You've been conditioned to think AI-generated posts save you time you don't have. And nobody's ever invested in formal LinkedIn training for you and the team. So, you're taking orders from bosses who aren't with the programme either.

But the results are in. We scroll past instantly recognisable AI tosh faster the Argentines hit the turf. Nobody trusts it or stops for it.

I hate to be the one to break it to you, but posting AI detritus keeps you stuck where you don't want to be:

🛑 Connections have got you dotted in seconds
🛑 Potential buyers shimmy past without stopping
🛑 You and your brand lose face and followers
🛑 The overall result is the very opposite of your good intentions

We'll bypass this rubbish completely when we work together.

I can write your posts for you and/or I can train your hospo and event sales teams to do it for yourselves, without the cringe factor. We can even talk about a double act with your company page.

Trust me, there's rewards to be reaped when you use LinkedIn really well, albeit perseverance and consistency are vital.

But you've got to at least get some basics right.

17/07/2026

To emoji or not to emoji? That's the question❓️

It's bloomin' International Emoji Day. And they've earned their place in digital communication, love 'em or loathe 'em.

Being a pro wordster doesn't stop me being on board.

In terms of social media content, I'd never not use emojis in place of bullet points.

I do this to present text you can scan fast to get what you need from it.

And I do it because I'm not in the habit of wasting my own or my clients' time, effort and money on tedious walls of words our goldfish attention spans have long since shunned.

But the polarising crux of the matter is this - Do emojis make a post feel more human, or less professional?

Is there a particular emoji you can't bear?

In fact, it's Friday, so let's have a bit of fun with this. Pop your three go-to emojis in the comments and let's see what they say about you.

I'll go first... 🥰✨🪩

Fruition Copywriting

26/08/2026

19/08/2026

13/08/2026

11/08/2026

06/08/2026

29/07/2026

27/07/2026

22/07/2026

20/07/2026

17/07/2026

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