Fruition Copywriting

Fruition Copywriting Your next B2B, hospitality & events copywriter for clear, plucky but heart-centred words that shine ✨

"I hope you're not going to look like Big Bird" - Alison Hibbert when I told her I was going head to toe yellow for this...
19/06/2026

"I hope you're not going to look like Big Bird" - Alison Hibbert when I told her I was going head to toe yellow for this year's hottest ticket in town. 🐤

Decide for yourself if I successfully managed not to channel my inner Sesame Street.

Of course I'm talking about the annual It's Not Ascot, by Alison Hibbert at By Parallel Events, at the Peter Street Kitchen at the The Edwardian Manchester Hotel, on behalf of Cardiac Risk in the Young (CRY). 🥂🏇

And it suits me just fine. I'm not interested in racing or toffs. I wouldn't thank you for the real thing. So, I don't look at gift horse in the mouth.

This gorgeous event never disappoints. I'm still buzzing today about:

👒The hats - Madder every year
👒The vibes - Sweeter every year, thanks to a community of of people who show up for each other besides fizz
👒The food - I don't know how they make kohlrabi and cabbage sexy, but this veggie's here for it 🙏

Please put me on the wait list already for a table next year.

Anybody else got any Ascot stories, from Manc, elsewhere, or the also rans who ended up there IRL?

Controversial opinion... there are only two types of people that matter. ✊Not Christians, Muslims or Jews. Not straight,...
17/06/2026

Controversial opinion... there are only two types of people that matter. ✊

Not Christians, Muslims or Jews.

Not straight, gay, le***an or trans.

Not male, female or non-binary.

Not white, black, brown or yellow.

Not Labour, Conservative, Lib Dem or Green.

There's good people and there's pieces of work. That's all.

I don't give a toss who you worship, are attracted to, or vote for (well, within reason).

But I care so deeply about the damaging divisions in today's society I daren't dwell on it, or it would literally drive me mad with frustration and rage. And in a world that's never been a smaller place.

An utter s**t blizzard.

Seeing Jon Alexander speak at You Are The Media Creator Day 2026 recently introduced me to the idea of our agency as citizens, and how we can all play a part in making the world more relational by:

✨Showing up
✨Building
✨Connecting
✨Being impossible to ignore

Sadly, it feels like the pieces of work are doing a fabulous job of it right now, which leaves me pondering about the rest of us.

What can the good people do? What can I do? I genuinely don't have the answers. That's why I'm asking. Thoughts?

"I want to surround myself with life's good eggs. And I want to be one myself." - Me 🐣Safe to say Friday night was a mou...
15/06/2026

"I want to surround myself with life's good eggs. And I want to be one myself." - Me 🐣

Safe to say Friday night was a mouthwatering frittata.

The lovely Evie Balme gathered a cracking bunch of double yolkers for after work drinks and light bites at Piccolino's.

Treatsville. 🙏

🥂A civilised start to the weekend in the lush private event space overlooking Albert Square
🥂Bubbles and cocktails, shaken not stirred by the loveliest bartender
🥂Scrummy canapé style menu samplings
🥂An easy, fun vibe that makes or breaks any self-respecting networking session IMHO

Ok, that's more than enough eggy references, before my copywriting rep gets fried. 🍳

As ShatGPT might say, "All pizza. No pitchslapping."

I mean, juxtapositions can be really effective. But you can only grin and bear "All killer. No filler" so many times, don't you think? 😉

One person. Ten random facts. 👀You think you know your copywriter, content gal and LinkedIn marketing queen. And you do,...
09/06/2026

One person. Ten random facts. 👀

You think you know your copywriter, content gal and LinkedIn marketing queen. And you do, sort of. But here's what's really behind the words:

🤓 I nearly blinded myself as a child by emptying the rabbit's sawdust over my head. Thankfully, I got off lightly with a lazy eye and pink NHS glasses through junior school.

🧛 Anne Rice had me completely spellbound for years, devouring her voluminous Vampire Chronicles.

👂 Half deaf in one ear after it never popped post-bath one day. It made me even louder than I was before.

🐱 Tabby cats rock my world.

🥥 Nuts about coconuts. The taste and smell are an obsession.

🎸 Seen Welsh rock band Manic Street Preachers 60+ times and even got a taxi from Manchester to Cornwall for their last Eden Session.

🔪 Unwind with serial killer docs. But run for the hills the second an animal gets hurt on telly.

💃 Competed for my University ballroom dancing team.

😬 Not a people manager and hated the role after slaving for a promotion.

⚡ Hot tramp, I love you so,

Any surprises?

What would genuinely surprise people about you?

Always reach higher. 👠Today's June Manchester Market Place lunch happened today at The Reach at Piccadilly, Manchester -...
02/06/2026

Always reach higher. 👠

Today's June Manchester Market Place lunch happened today at The Reach at Piccadilly, Manchester - A Tribute Portfolio Hotel.

Which felt fitting. Well, why not start a month somewhere nudging you to keep reaching?

I'm no stranger to this gem. It's my regular haunt for small plates and cocktails before shows at Hope Mill Theatre.

You'll discover Vimto-infused everything on the menu... the moreish squash created in Manchester in 1908 as a health drink for to sprinkle vim, vigour and magic dust over glum moments.

It's famously made to a closely guarded secret recipe of grapes, raspberries, blackcurrants, herbs and spices. And it's yum. 😋

Give The Reach's restaurant Lock 84 a try if quirky quality is your thing.

Giant thanks to Alison Hibbert, as always, for helping me start every month as I mean to go on, with fab food and drinks, and the company of good people.

And also to Nikki Corcoran and Max the hotel mascot for spoiling us.

Am I jealous I won't be at the next one at the Holiday Inn Manchester City Centre?

A bit. Not too jealous though, because I'll be at LinkedIn. OMG, OMG, OMG!

What's everybody else reaching for this month?

Sometimes I tell myself, "Jemima, you don't need to rewrite that slamming headline for the fourteenth time…" 😣Thank god ...
29/05/2026

Sometimes I tell myself, "Jemima, you don't need to rewrite that slamming headline for the fourteenth time…" 😣

Thank god my name isn't Jemima.

If you're a regular or new here, hey. I'm your friendly neighbourhood copywriter, content strategist and LinkedIn marketer. (Not Jemima.)

I'm the one who's physically incapable of leaving an almost there but not quite headline alone, because I'm so obsessed with words earning their crust.

And now, everyone else is churning out AI slop by committee. But not this gal. Hell no, I'm over here sweating every sentence, because I genuinely believe great copy is the difference between crap and cash.

So, if you want a fab copywriter and biz dev ray of sunshine to:
✨ Make your brand sound like your logo if it could speak
✨ Turn dry topics into stuff people actually bother about
✨ Get LinkedIn earning the right eyes in your direction
…then we're going to be wordy NBFs 💅🏼

Follow me and come say hola in in the DMs if this sounds like a bit of you. I don't bite (much).

Why I think everyone should get up off their backsides, get their game faces on, and show up IRL. 😎The May bank hol week...
25/05/2026

Why I think everyone should get up off their backsides, get their game faces on, and show up IRL. 😎

The May bank hol weekend kicked off gorgeously at Malmaison Manchester Deansgate Sora rooftop bar and restaurant's new menu sampling, washed down with a "one for the road" too many.

But, hey, it wasn't a school night. Je ne regrette rien.

Highlights included:

🌞Avo-wrapped rice parcels and mushroom skewers
🌞Pole position with panoramic views of the sizzling Manchester skyline at dusk
🌞Another reminder, like we should need any reminding, why in person = everything

So, a stonking great thank you to Kerry Truelove and Amber Morgan for your generosity and good vibes. You're the righteous ones the sun shines on, and didn't it just do what it says on the tin? Bliss!

Face to face connection still gets relationships over the line faster than an email sequence or LinkedIn message... and that's coming from a copywriter, content strategist and LinkedIn marketer.

As for AI-generated outreach, don't even go there. I hardly dare even mention it at the risk of being struck down by lightning for crimes against marketing, nay, against human dignity. ⚡

Same time, same place next week? Maybe not. But the memories are firmly made.

No criteria. Immeasurable ROI.

"With the right footwear, one can rule the world." - Bette Midler. 🥾Last night, I transformed an unremarkable, scuffed p...
22/05/2026

"With the right footwear, one can rule the world." - Bette Midler. 🥾

Last night, I transformed an unremarkable, scuffed pair of boots into a glittering and glorious pair of bobby dazzlers at a shiny shoe workshop with the brilliant Marcie K Design.

Well, it's what I do for a living kind of, isn't it? No biggie.

👠Sand away the feature-led waffle, corporate jargon and AI fluff
👠Section it off, structure it properly, and make it look appealling to read
👠Prime it with tone of voice and lay the foundations of key messages
👠Bootjazzle it, sparkle up the juicy benefits and the humanity AI can't churn out at the push of a button
👠Buff and refine, edit it until every word earns its place or jogs on

Yep, this is what I do for your website, landing pages, case studies, email sequences and LinkedIn marketing.

Oh, and the venue was a revelation. The Yard in the Fashion Quarter is a converted school I'd never heard of and I'm really impressed with. 😍

It's got studio space, meeting space, rehearsal space, and a big outdoor space for summer events. People need to know about it, and I highly recommend my many event contacts to make friends with it.

So, fill your boots if your word stuff doesn't seem to be pulling its weight at the moment. Let's be having you.

Only 1 in 10,000 podcasts make it to 100 episodes. So. it's worth celebrating when you do. 🎙Last night I joined a room f...
20/05/2026

Only 1 in 10,000 podcasts make it to 100 episodes. So. it's worth celebrating when you do. 🎙

Last night I joined a room full of fellow podcast guests for the centenary celebrations for MCR SEO LTD's James Crisall's People of Performance podcast.

The Loft Social provided the ideal backdrop and vibe, besides being one of many reasons Stockport isn't s**t. 😉

Mega kudos to James for getting well out of his comfort zone and building something genuinely compelling.

What I enjoy about it is every guest is a relatively ordinary Manchester businessperson doing extraordinary things, whether they realise it or not. Everybody has a story worth hearing. And James has consistently shown up to give them a platform.

I listen to every episode on release, even when the topic isn't my bag. That's the point, it isn't just about the topic.

Going home with a Bele Brownies & Co. treat was a bonus, and bagging a raffle prize on behalf of Visyon - cheers! 🍸

Here's to the next 100, James. I salute you. 🥂

PS My episode's (47), about AI, SEO, copywriting, and probably some strong opinions. It's worth a listen, though I say so myself.

I legged it down to Poole for You Are The Media's annual Creator Day - allegedly a marketing conference for professional...
17/05/2026

I legged it down to Poole for You Are The Media's annual Creator Day - allegedly a marketing conference for professional misfits. 🌊

For this particular professional misfit? A little piece of heaven.

It started on a natural high the night before at Matt Denyer's Failed Nights.❣

This year, I took to the mike, alongside Sarah Burgess and Jon Jenkins, sharing deeply personal stories about when work and life throw you limes, but you somehow manage to dig deep and crack open the lager.

It was soul soaring catharsis. I floated back to Manc on Friday on Cloud Nine.

Then Creator Day itself:

❣Matt King - The opening video was inspired, funny and BEAUTIFUL, you talented dude.

❣Michelle Goodall - Community is a reciprocity engine built around people with a common unity, greater than the sum of their parts, who genuinely care about each other. Put stuff in. Withdraw when you need to. (YATM 10/10)

❣Jon Alexander - We've built a consumer democracy based on self-interest, and it's hard to hold ourselves in two worlds at once as the dominant system of influence declines. A different relational world is coming, by the citizens, for the citizens.

❣Katie Stokes - Third spaces, where we exist, socialise, interact and just be between home and work. (YATM 10/10)

❣Gus Bhandal - Who looks after your name when you're not in the room? Build trust transfer on LinkedIn and you're standing with an army.

❣Lea 🌈 Turner - Live your values out loud, inside and outside your community.

❣Phill Agnew - The NaS concept, where the sweet spot sits between newness and safety. Familiar enough to feel warm and fluffy. Radical enough to inspire.

And I want to bring it back round to where this all began...

❣Mark Masters - I think you know you've created something special. And you should. I, for one, thank you from the bottom of my heart. Keep being you. Keep doing what you do. And I can't wait to help bring a bit of YATM magic to Manc in the autumn. 🐝

Have you ever rolled up somewhere not quite knowing what to expect? You should try it sometime. It might just rock your world.

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Manchester
M146RU

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Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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