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Falkon Digital

Name: Falkon Digital
Address: 5. 07 Chadwick House, Birchwood Park, Manchester, WA36AE, GB
Telephone: +441618501644
Price range: $$$

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Falkon Digital

http://www.falkondigital.com/

15/05/2026

Stop keyword stuffing. Start building a revenue machine.

In this episode, we’re joined by YouTube SEO specialist Lee Glynn to debunk the myths around search and reveal how businesses can turn “the second biggest search engine in the world” into a 24/7 sales force.

Lee shares his “Unfair Advantage” - a strategy honed at the intersection of professional music and high-end retail marketing. As a former band member of Sound of Guns - an alternative rock band that played Glastonbury, and were named hottest record in the world by Zane Lowe - and now the front man of Shadow Mountains, Lee has a huge amount of credibility in the music world combined with his expertise in YouTube SEO.

We dive deep into why YouTube SEO is often a “dirty word,” how to find the hidden goldmine of data in your Google Search Console, and the exact framework that increased one retailer's revenue by 20% in a single quarter.

Whether you are a B2B business owner or an individual creator, this episode will change how you think about your content strategy forever.

In this episode, you’ll learn:

✅ What YouTube SEO actually does (and what it doesn't do)
✅ How to make videos your audience actually want to watch
✅ Why brands have an "unfair advantage"
✅ The "Metallica vs. Taylor Swift" analogy for niche positioning
✅ Why your channel might be a “Graveyard” (and how to fix it)
✅ The truth about YouTube SEO tools
✅ Why selling "the transformation" is more effective than selling "the product"
✅ A 3-step process to turning your existing blog posts into viral video assets

27/04/2026

7 things every child needs to hear...

1. I love you
2. I'm proud of you
3. I'm listening
4. I forgive you
5. I'm sorry
6. Don't use Claude to build your business website if you don't have an experienced developer to check that the code works for what you need it to do
7. You can do this

20/03/2026

YouTube first...

I get a lot of people come to me with existing success on TikTok and Instagram from their videos and they ask why I am still YouTube first when it comes to the marketing strategy.

YouTube is the biggest streaming platform, on TV it surpassed Netflix. It’s #1 for podcasts, bigger than Spotify and Apple.

Its the second biggest search engine and second biggest social media platform.

Its overtaken Reddit as being cited in LLMs.

It’s the top destination for educational content. It’s the top platform for music discovery, bigger than TikTok. 53% of kids aged 2–12 are on YouTube.

The next closest app is TikTok at 41%.
Every generation. Every interest. Every format. YouTube has them all.

ALSO and more importantly... The YouTube algorithm is more sophisticated and is learning from more data than ANY OTHER PLATFORM.

When doing SEO we would optimise for Google first, because getting everything right on Google meant a higher chance of doing well in Yahoo and Bing (don't sleep on Bing).

The same with YouTube, TikTok and Meta are constantly catching up with YouTube in terms of the recommendation engine and personalised videos, they are working on retention times and hooks.

So if your strategy is around YouTube, you can much more easily and cost effectively repurpose on other platforms for a higher success. This is topic selection, scriptwriting, hooks, editing, packaging, data points, calls to action etc...

Stop guessing on your video marketing - start focusing on a YouTube first strategy.

19/03/2026

A couple of weeks ago we did a content day. We do a lot of these content days but often we work alongside other companies so the objectives can be blurred (too many chefs kind of situation)

This time they put their complete trust in us, we planned their marketing schedule and worked backwards for the shot list.

We checked this against trending topics and seasonal uplifts.

1 day of filming and photography
21 x 3 -5 min videos that can be cut and reproduced as reels single shot
21 x 3 -5 min videos that can be cut and reproduced as reels 2 camera angles
6 talking head videos - with the teleprompter
1 hero video for the website and pitches.
100s of images including headshots and BTS
Additional BTS footage for ad hoc reels
Additional B roll for ad hoc reels.
Press release content based on the strategy and supporting media to increase chances of press take up

The business had 1 day out of the office and got 6 months of strategic video first content.

But the planning is what really makes it work.

Get it right in planning!

Why not have a FREE Video Strategy Healthcheck with us and see how good planning can help your video marketing goals.

18/03/2026

Staring at a blank content calendar is a nightmare, especially when the higher-ups are shouting for “more video” and you’re already stretched thin just keeping the lights on.

Welcome to the content treadmill. You’re running at full tilt, but you’ve got zero time to actually think about why you’re running or where you’re going.

At Falkon Digital, we don’t believe in just "making a video." We believe in business results. Here’s the reality of the landscape right now:

91% of businesses now use video as a marketing tool.

87% of marketers report that video has a direct, positive impact on sales.

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.

But "video" looks different for everyone. A B2B SaaS company needs high-intent product demos; a local service business needs trust-building testimonials; a creative brand needs high-energy social hooks.

Our USP is simple! We don't just understand cameras; we understand business value. We align your content with your specific marketing goals so every frame serves a purpose.

Most agencies wait for your marketing brief. We help you write it.

If you’re ready to get off the treadmill, we offer Retainer-Based Video Marketing Packages designed to take the weight off your shoulders. We handle the heavy lifting:
🎥 Filming
✂️ Editing
📱 Publishing

You get a proactive service that brings ideas to you, rather than another name in your inbox waiting for instructions. And guess what - we get results, each month we tweak and refine the strategy based on data we get back so your video marketing gets better and better, and your boss loves you more!

Book a FREE Video Strategy Review with us. https://falkondigital.com/contact-us/

We’ll look at your current plan, spot the gaps, and give you honest advice on how to build a consistent, high-performing video strategy without the Monday morning 9:00 AM panic of what you are putting on TikTok or YouTube this week!

04/03/2026

Big thanks to for sharing his knowledge of TikTok Shop on our podcast yesterday.

Ben talked about getting out of 200 view jail, how to make money as a creator, and how brands can use creators to increase awareness and sales.

He shared actionable tips on making better videos that dont just entertain but convert.

Tiktok
Tiktok shop
Video marketing
Video
Shorts
Creator content

27/02/2026

This morning we captured another episode of The Video Marketing Podcast by Falkon Digital, and this time we were joined by fellow YouTube strategist, rockstar, and all round gentleman Lee Glynn 🎸 to talk about YouTube SEO.

Most people misunderstand what YouTube SEO is and what it can do (and what it can't do!), and Lee shared how it can be an incredibly powerful tool for retailers and brands.

This is going to be a banger of an episode 🔥 - hopefully we'll be publishing it soon once we're caught up with all the editing 🤦‍♂️

The episode was of course recorded at Falkon Podcasts, where you can capture your own podcasts and professional video content for you business.

26/02/2026

Be authentic
Just read the script
Be more natural...

We've heard these directions on shoots time and time again and its the quickest way to see someone clam up.

Some of the most intelligent, charismatic speakers and leaders who shine on a stage, struggle when you point a camera at them.

But get these people in a real conversation where they open up and you see their passion and knowledge spark... thats magic!

No forced scripts, no AI, just you at your best.

Not because we want to be full time podcast producers but because video podcasts (vodcasts) are a sure fire way of getting incredible, natural content that shows off leaders and founders at their best... without being told to be natural.

1 podcast session, well planned can get all the content you need for your business for a month or more.

No forced scripts, no ai, just you at your best.

12/02/2026

To celebrate the launch of the new starring Jacob Elordi and Margot Robbie have create a brand new arrangement of the classic!

Song - Wuthering Heights
Arrangement - Greg Woodhard
Key - Ab major

There's something hauntingly beautiful about this arrangement for strings which matches the dark and romantic vibe of the film.

Recorded at

String Quartet
Wuthering Heights
Cheshire Strings Quartet
Kate Bush
Margot Robbie
Jacob Elordi
Owen Cooper
Movie soundtrack
New music
Cover music
Strings

30/01/2026

Last week, we sent out the gift boxes to our guests from The Video Marketing Podcast. Not only did the guests get some tasty sweets and a keepsake, they are now also the proud owners of the coolest threads, with the Falkon t-shirts!

Address

5. 07 Chadwick House, Birchwood Park
Manchester
WA36AE

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+441618501644

Website