07/02/2023
Our MD did a thing! Nikki is featured in the new PR Bootcamp book by Angelica Malin talking about how to plan a successful press event. Here are her top tips:
⚡️ What's the so what? Why would press want to attend your event? Ensuring the event is newsworthy, has a unique reason to attend, or has a product available for review is vital.
⚡️ Target the right journalists and influencers. There's no use inviting hundreds of people that don't write about your topic or sector. And along with media contacts, think about inviting relevant influencers.
⚡️ Make sure you have key spokespeople available for interview or comment. Share details with the journalist about who will be available beforehand and what they can contribute.
⚡️ Location- Think about the location and how to make it as accessible as possible. Along with accessibility, you will spark interest and motivate attendance by holding the event somewhere beautiful and unique.
⚡️ Be creative - Journalists and influencers are craving experiences again, so how can you make it extra special? Think about food and drink options and entertainment, or create beautiful décor and Instagrammable elements.
⚡️ Make sure that you have press materials to hand. Even if you've sent them out beforehand, have print-outs or digital assets available to share quickly if requested.
⚡️ Use social media to promote and maximise your event's reach and share photography and video with your media list afterward.
⚡️ Connect with your guests post-event. Follow up with influencers and media to gauge feedback and gather post-event press coverage.
Need a hand planning an event? Get in touch. 💜
