International Marketing Consulting LTD

20/05/2026

Calling all SDRs 👇

You shouldn’t be spending hours researching accounts before sending a single message.

Yet most outbound workflows still rely on:

→ manual research
→ generic data enrichment
→ low-signal cold outreach

IMC built a process to fix that.

It:

• identifies high-fit accounts
• pulls relevant insights about them
• generates tailored icebreakers aligned with what you’re selling

Not generic enrichment. Actual contextual research at scale.

The real shift is how the list is built.

Instead of starting cold:

Marketing drives ICPs to the website (e.g. via paid ads). Accounts that visit and meet your “high-fit + intent” criteria are automatically added to a list.

From there:

→ insights are generated
→ outreach becomes contextual
→ SDRs focus on ex*****on, not research

This removes a huge part of the manual work, especially on accounts with zero signal.

We’ve turned this into a ready-to-use template.

If you want it, you can download it here https://imarketing-consulting.eu/plug-and-play-sales-research-automation-template

08/05/2026

Celebrating our 11th year on Facebook. Thank you for your continuing support. We could never have made it without you. 🙏🤗🎉

07/05/2026

Before you optimise your CRM, have you mapped your processes?

Most businesses skip this step entirely. They invest in tools, automations and strategies without ever documenting how their business actually works. Then wonder why nothing delivers the results they expected.

IMC built a free process mapping generator to fix this.

Answer 6 quick questions. Get three personalised maps instantly.

Your buyer journey. Your marketing process. Your sales pipeline. With your biggest friction point clearly identified.

Free. Takes under 5 minutes.

Map your business processes at https://imarketing-consulting.eu/free-business-process-mapping-tool-crm-buyer-journey

18/04/2026

Delighted to announce that the CRM Operations and Automation video series just hit 2 million video views!

Every single one of you made this possible. IMC thanks you sincerely.

And we could not have chosen a better time to celebrate. IMC has now assembled a network of 80 - 100 vetted CRM experts and developers capable to support complex CRM projects and assignments remotely.

Explore each expert's expertise, years of experience, certifications and number of projects delivered at https://imarketing-consulting.eu/vetted-crm-experts-and-developers

PS: Current availability. 43 specialists ready to start now. The rest are currently deployed on active projects.

15/04/2026

I got over 3,500 reactions on my posts last week! Thanks everyone for your support! 🎉

09/04/2026

Some YouTube advisors tell brands not to run promotions.

With respect, that misses the bigger picture.

Running promotions on YouTube is not about buying views or subscribers.

It is about distributing your content to your ICP and generating data that most marketers do not even know exists.

Here is what is actually happening behind those views:

If you have the right tools, you can identify companies visiting your website after engaging with your videos at company level.

Using HubSpot buyer intent data, you can see:

• Which companies are visiting
• Their industry, size, and fit
• Whether they match your ICP

That tells you instantly:

• If your targeting is right
• If your ICP is correct
• If your top of funnel is working

In my case:

• YouTube is now my primary traffic source
• Website traffic scaled from 800 to 50K–100K/month
• 4.8K high-fit accounts identified

That tells me one thing:

My content is attracting the right audience and converting them into engaged visitors.

At the top of the funnel, volume matters.

Not because more views automatically mean better results, but because volume generates the data you need to validate targeting, refine your ICP, and optimise what comes next.

But it does not stop there.

Those video views and visitors become the foundation for:

• Lookalike audiences on Google Ads
• Retargeting campaigns
• Full funnel nurturing from awareness to conversion

Views, subscribers and traffic are not vanity metrics.

The data behind them is what drives real marketing decisions.

On organic versus paid:

If your goal is purely organic growth, be prepared to be patient.

But if you have growth targets to hit, combining organic and paid is not optional.

It is essential.

The numbers you see are just the surface.

The data underneath is where the real value sits.

Marketing is an investment, not a cost.
Content is king. Distribution is queen.

If you want to start identifying the companies engaging with your content and visiting your website, that is where the real insight begins.

HubSpot buyer intent tool enables exactly that.

Create your free account and start turning your traffic into intelligence:

https://go.try-hubspot.com/c/1132910/1084927/12893

Affiliate link included. IMC may earn a commission at no extra cost to you.

06/04/2026

06/12/2025

Why Automation Matters for SMEs

Small and medium-sized businesses often reach a stage where manual marketing is no longer sustainable. As the customer base grows and more leads enter the pipeline, managing everything manually becomes inefficient and stressful. Marketing automation helps SMEs build scalable processes that save time, reduce repetitive work and improve lead conversion….Read more at

How SMEs can use marketing automation to scale efficiently with CRM, HubSpot and simple processes.