Eunoa Digital

08/10/2026

We're using 50% of our precious monthly Facebook link allowance to bring you this news. You're welcome. 😂

Yes, really. Meta is testing restrictions that limit selected Facebook business Pages to just TWO organic posts or comments containing external links per calendar month, unless they have a qualifying paid subscription.

And apparently, Eunoa is one of them.

For small businesses and charities already struggling with organic reach, it's another potential cost simply to direct people to their own websites.

But before reaching for your wallet, there are a few things worth considering.

Are your Facebook links actually generating enquiries? Could your content work without them? And are you relying too heavily on a platform you don't control?

We've written an article explaining what's happening and six practical ways businesses can adapt.

🔗 We're spending one of our two precious links on this, so you'd better read it!

https://eunoa.digital/facebook-link-limits-small-businesses/

What do you think? Would you pay a subscription just to share links to your own website?

Meta is testing Facebook link limits. Discover what the new restrictions mean for small businesses and how to adapt your social media strategy.

01/10/2026

Your follower count isn’t your audience.

It’s easy to look at a growing follower number and think your social media is working. But if you’re always talking to the same people, you can end up preaching to the converted.

Good social media should nurture the audience you already have, but it should also help your business reach the people who don’t know you yet.

Because 10,000 followers mean very little if none of them are your next customer.

Followers are a number. Reach is an opportunity. Relevance is what makes it count.

Find out how Eunoa approaches social media:
https://eunoa.digital/social-media/

29/09/2026

No time for social media?

Running a business is already a balancing act, and social media is often the thing that gets pushed down the list.

Eunoa can help with the planning, content creation and day-to-day management, so your social media stays consistent and actually supports the business.

We’re also offering a free social media audit, with three practical improvements you can use straight away.

25/09/2026

Three specialist services. One clear website.

Robson Reid brings together accountancy and advisory, profiling and investigations, and digital infrastructure. We designed its website to make each service easy to explore while showing how they connect.

If your website needs to explain what you do more clearly, take a look at our website design service: https://eunoa.digital/website-design/

23/09/2026

How much should a small business actually spend on marketing?

There’s no magic percentage. The right budget depends on what you want to achieve, where your customers are and which channels are most likely to make a difference.

Our latest article looks at how to set a marketing budget more strategically, what should actually be included, and why spreading a small budget too thinly can work against you.

https://eunoa.digital/small-business-marketing-budget/

There’s no magic percentage. A good marketing budget depends on your goals, your customers and where your money is most likely to make a difference.

15/09/2026

A few marketing numbers worth knowing.

Not because everyone needs to become a data analyst, but because these figures can quickly tell you whether your marketing is bringing in the right people, at the right cost, and whether they’re actually worth keeping.

Six useful metrics. No jargon for the sake of it.

11/09/2026

If your brand looks like everyone else, your marketing has to work twice as hard.

Strong branding is about more than looking professional. It gives people something distinctive to recognise, remember and come back to.

When the market is crowded, blending in makes everything else harder.

08/09/2026

Canva is a brilliant tool, but without the right setup it’s very easy for a brand to start drifting.

Our Canva brand template packs give teams professionally designed, easy-to-use templates for social posts, flyers, adverts, posters and more, all built around your existing brand.

That means your team can create what they need without starting from scratch every time, while everything still looks consistent and recognisable.

Find out more:
https://eunoa.digital/canva-brand-templates/

06/09/2026

Google’s recommended route isn’t always the right one.

Setting up Google Ads can feel reassuringly simple. Follow the prompts, accept the recommendations, set a budget and off you go.

The problem is that Google’s setup wizard is designed to get a campaign running, not necessarily to make sure it’s the right campaign for your business.

In this article, we look at some of the small setup choices that can quietly waste budget and lead to poor-quality traffic or weak enquiries.

Read it here:
https://eunoa.digital/google-ads-setup-mistakes/

Google Ads can look easy to set up, but small mistakes in the setup can quietly waste budget. Learn why Google’s suggestions are not always right for your business.

04/09/2026

Most brands don’t need more content. They need a clearer point of view.

It’s easy to fall into the trap of thinking the answer is simply to post more, publish more and keep feeding the machine.

But more content only helps when there’s a clear idea behind it.

Strong brands know what they want to say, why it matters and how they want to be remembered.

That clarity is what makes the content work.