Making You Content

02/07/2026

Always great to catch up with our long-standing client, Optimal Solicitors, especially when it’s laptop-free at their annual summer BBQ 😎

Thanks to Edyta and Jacek for having us back. We were able to chat to both of them a little more freely this year after Jacek handed the tongs to Mark – Head of Personal Injury by day, optimal burger-flipper by night!

We also spent time with more of the wider team – the people we collaborate with regularly to produce expert-led thought leadership content. These kinds of working relationships run seamlessly online, but it’s always great to connect in person and put faces to names.

More client catch-ups like this please 🍔😋

01/07/2026

Generative AI is already being used by marketers for social ads, but LinkedIn’s new brand kit is set to level up the output ✍️

The brand kit in Campaign Manager (currently only available to select users), allows you to set core brand rules such as colour palette, fonts and voice.

To get you started, it “automatically assembles your brand voice from your existing LinkedIn presence including past content and your Company Page.” Then, LinkedIn will provide you with AI-generated draft copy for ads and assets, which it claims will be “on-brand without manual rework”.

It’s a tricky balance to strike when ‘AI slop’ is being discouraged and even rejected by social algorithms. But as with all generative AI, the more specific and refined the information you feed it, the higher quality the output.

We’d still urge marketers and brands alike to review and refine all AI-generated copy for authenticity and overall performance 💡

Colors, fonts and even brand voice can all be created using the platform’s brand kit, which will use these selections for artificial intelligence-generated content.

24/06/2026

Meta has launched a whole heap of dedicated World Cup features across its apps, helping fans engage with each other and brands engage with their followers 🏟️👇

✍️ Threads:

⚽ A World Cup community with live chat, score alerts, and commentary
⚽ Key highlights, discussions, and game reminders
⚽ Custom stickers and emojis, and team flair for profiles

📸 Instagram:

⚽ Enhanced search experience with World Cup content within a special hub
⚽ AI-powered voice effects within DMs

🗣️ Facebook:

⚽ ‘Football Mode’ via the Facebook logo at the top of the feed
⚽ AI-powered image generation in team jerseys
⚽ Themed stickers and backgrounds

Meta’s messaging apps have also been integrated with a bunch of similar features to help fans connect around the competition.

Brands and marketers, explore these features to join in the World Cup fever and drive wider engagement with your themed campaigns and content 💡

Users can celebrate the games on Threads, Instagram, Facebook and the company’s messaging platforms with custom stickers, live chats and other activations.

22/06/2026

‘Building your thought leadership engine’ is officially available to download 📖

This guide is your one-stop shop for cutting through the noise with high-value thought leadership content.

Now that it’s live, here’s a quick preview of what’s inside:

✅ An audit of your current strategy to reveal gaps and opportunities
✅ How to map your insights to the typical audience journey in 2026
✅ The difference between generic advice and high-value content
✅ The three steps to extract your expertise, turn it into content, and prioritise consistency

Expertise is your most valuable asset, it already exists within your business, and customers are actively searching for it to inform their decisions.

Download your copy today to start unlocking it 🔗

Your expertise is one of your most valuable assets. This guide shows you how to turn it into a content engine that positions you as a thought leader, earns

15/06/2026

If LinkedIn is part of your growth strategy for the second half of the year, this is well worth a read…

Our Will shares his insights on how to make the most of this platform as a B2B brand, from tapping into your team’s network and expertise to amplifying your outreach efforts.

LinkedIn is one of the most powerful social tools available to B2B businesses looking to generate high-quality leads, build meaningful relationships, and

04/06/2026

Use AI to elevate your human creativity, not the other way round 💡

That’s essentially how to strike the perfect balance with your content marketing efforts, but there’s a bit more to it than that…

Read our blog for some advice on how to find the sweet spot 👇

https://www.makingyoucontent.com/blog/ai-human-creativity/

01/06/2026

Meta takes inspiration from Reddit with new app called Forum 👥

Essentially, Meta has exported Facebook groups into a standalone app to allow users to have deeper conversations about their favourite topics and interests.

Like Reddit, Forum is encouraging users to ask questions and seek answers from fellow group members.

So, brands – this could be worth a download to learn more about the audience groups that matter to you!

The app separates Facebook Group activity into its own platform. 

26/05/2026

We’re proud to be a Clutch Global Winner for the third year in a row.

As part of Embryo, we’re now better placed than ever to deliver content that wins for our clients.

Well done to our team for their hard work in keeping the standards high in 2026.

19/05/2026

One month until the World Cup = marketing caps on ⚽😤

Big events like this are great opportunities to theme your social content around – from trending videos to posts about what your team is up to.

A few things to keep in mind:

📆 Planning starts now, these things take preparation
⚡ Stay on the ball with reactive content mid-competition
🧬 Keep it on brand to stay relevant to your audience

💡 Bonus tip: England’s group game fixtures are on the 17th, 23rd and 27th June. Scotland’s are 14th, 19th and 24th.

Looking for inspo? Here are some of the best World Cup marketing campaigns 👇

Learn from the champions of world cup marketing. Here are the best strategies to grow your visibility during the World Cup with activations that resonate.

14/05/2026

Vine is back! Kind of… 🥳

Vine walked so that TikTok could run, and now, the OG of short-form video sharing is returning to save us from AI slop!

Twitter’s co-founder, Jack Dorsey, has helped relaunch the platform as “Divine”, where all content must be made by, you guessed it, a human being 💪

It will also host 500,000 videos from the original Vine app, so if you’re old enough to remember "What are those" or "Look at all those chickens", stop what you’re doing and head to the app store!

🔗

A new short-form video creation app called Divine offers an open-source, artificial intelligence-free platform with an archive of more than 500,000 restored Vines.