Making You Content

26/05/2026

We’re proud to be a Clutch Global Winner for the third year in a row.

As part of Embryo, we’re now better placed than ever to deliver content that wins for our clients.

Well done to our team for their hard work in keeping the standards high in 2026.

19/05/2026

One month until the World Cup = marketing caps on ⚽😤

Big events like this are great opportunities to theme your social content around – from trending videos to posts about what your team is up to.

A few things to keep in mind:

📆 Planning starts now, these things take preparation
⚡ Stay on the ball with reactive content mid-competition
🧬 Keep it on brand to stay relevant to your audience

💡 Bonus tip: England’s group game fixtures are on the 17th, 23rd and 27th June. Scotland’s are 14th, 19th and 24th.

Looking for inspo? Here are some of the best World Cup marketing campaigns 👇

Learn from the champions of world cup marketing. Here are the best strategies to grow your visibility during the World Cup with activations that resonate.

14/05/2026

Vine is back! Kind of… 🥳

Vine walked so that TikTok could run, and now, the OG of short-form video sharing is returning to save us from AI slop!

Twitter’s co-founder, Jack Dorsey, has helped relaunch the platform as “Divine”, where all content must be made by, you guessed it, a human being 💪

It will also host 500,000 videos from the original Vine app, so if you’re old enough to remember "What are those" or "Look at all those chickens", stop what you’re doing and head to the app store!

🔗

A new short-form video creation app called Divine offers an open-source, artificial intelligence-free platform with an archive of more than 500,000 restored Vines.

12/05/2026

Reddit had a great Q1 for usage and revenue, and it’s no surprise 📈

While other social media platforms are being flooded with AI-generated content and suggestions, Reddit remains the last one standing that provides insights from real people.

That potentially makes it a great place for your business to be – a place where you can really connect with the humans interacting with your brand 🗣️

Sure, your customers might not visit Reddit as frequently or consistently as other platforms, but they are being funnelled there for relevant answers with targeted intent.

In other words, it's exactly where you want to be to reach the right people at the right time in their discovery process ⚡

More on Reddit’s growth here:

The platform’s ad business drove a 69% year-over-year revenue increase to $663 million for the first quarter of 2026.

07/05/2026

Events season is well underway. And with the right approach, you can leverage yours to build months of marketing momentum ⏩

By turning your conferences, launches and speaking engagements into strategic campaigns, you could be driving results before and long after the event ends.

That’s where we can help, with:

📣 Pre-event campaigns – build buzz to reach the right people
📑 Event assets – keep attendees engaged, informed, and immersed
📹 Real-time content capture – transform moments into content that converts
💡 Thought leadership – build authority that reaches well beyond the event

Discover how our content expertise and understanding of event dynamics can help you achieve your business goals.

Discover how our Manchester event marketing agency drives attendance, captures insights on the day, and maximises ROI long after doors close.

06/05/2026

LinkedIn CEO Ryan Roslansky is stepping down into a new position focused on AI within parent company Microsoft 📣

We’re not surprised – Roslansky has been transfixed on AI’s transformational potential for some time, and we’ve all seen how LinkedIn has been increasingly taking measures to implement AI into the platform.

It looks like that will continue under Roslansky’s successor, current COO Daniel Shapero, who “will remain committed to ensuring that professionals are able to align their careers with the development of the latest AI tools and processes.”

Do we want to see more AI features on LinkedIn, and if so, what? 🤷

Ryan Roslansky will take on a position within parent company Microsoft, and LinkedIn Chief Operating Officer Daniel Shapero will succeed him.

30/04/2026

Boost your content plan with our 2026 social media calendar 📆

Everyone wants to be one step ahead with social, but planning relevant, engaging content ahead of time takes a lot of research…

That’s why we created a calendar marking key moments throughout the year, giving you opportunities and inspiration quickly and helping you connect with your audience in a meaningful way.

Whether it’s a relevant awareness day, a key sporting date or a seasonal event worth having your say on, use this calendar to be less last-minute and more on the ball with your content plan 💡

Download your copy here:

Our 2025 calendar streamlines that all-important social media planning process, giving you a head start by sharing the year’s events and key dates.

28/04/2026

Holland & Barrett put a lighthearted lens on personal health ❤️‍🩹

Their new “Back Your Body” campaign and brand platform encourages people to pay attention to their bodies before something goes wrong, rather than afterwards.

The health and wellness store found that 47% of 16-34 year olds struggle to be proactive with their health, and this campaign uses fresh brand imagery and humour to reach and grow that demographic.

It’s a great example of how creativity can help brands become more accessible to different audience segments – epitomised in the TV ad where body parts sing along to “Show Me Love” 🎤🦵

We’ve probably all felt like our stomachs are talking to us at times, and it’s that relatability that helps break down barriers and make health feel less daunting for younger audiences.

Check out more of the campaign assets in the comments 👇

21/04/2026

The content you’re fed on Instagram has always been based on what you interact with… until last October 📱

That’s when ‘Your Algorithm’ was launched – a recommendation control option that gives users more say over the Reels they see.

Now, Instagram has extended this tool to the Explore (AKA ‘For you’) page, giving you even greater control over your algorithm.

It's a big move by Instagram, but how will this affect brands and content creators❓

Will it make it easier to reach your target audience but harder to reach new segments❓

Time will tell…

The feature will now be available to all English-language users and will allow them greater capacity to control what the algorithm shows them.