06/11/2025
Nothing is as invisible as the obvious.
A timely truth for today’s B2B marketers, especially as AI-generated content floods our feeds, giving us the power to create more, faster.
But with so much sameness, how can B2B brands cut through and build real brand attention through original creative thinking?
Earlier this week, our own Paulina Zawadzka attended Outshine the Obvious, an inspiring creative marketing event dedicated to ditching the predictable, embracing originality, and celebrating Manchester’s creative community. 🎨✨
It was a night full of bold B2B ideas, smart conversations, and standout speakers, all reminding us why true creativity still matters most in the age of AI.
Roll on the next Creative Town Hall, Upp B2B is always here for more inspiration, connection, and collaboration with the North West’s brilliant B2B marketing minds. 💡
