05/04/2022
Dinosaur - NHS - Let’s quit smoking. Together
See the work: dinsr.uk/NHS-GM
Since launching our smoking cessation campaign for NHS Greater Manchester, smoking rates in the region have dropped faster than anywhere else in England.
Our strategy put support and togetherness at the heart of the campaign, instead of shock tactics about health impacts.
Why?
We knew people wanted to stop, but lockdown conditions didn’t help. Stress, boredom and anxiety are all smoking triggers. And so during Covid-19, it was harder than ever to quit, but even more vital. Friendly support at this difficult time was more effective. So, our campaign showed how we could positively encourage them to quit and show that there’s tangible help, every step of the way.