20/08/2026
How I Stopped Losing Money By Curing My Discount Tourette's
If you find yourself blurting out discounts when the client didn't even ask, you’re not alone
Discount Tourette's happens because you fear that clients will think you're greedy
An Injector once helpfully said to me "If you wouldn't hand them cash in the street, don't give them a discount"
I love this reframe but it doesn't tackle the underlying problem
In your hospital job, you would never have allowed your wage to be discounted, but...
Because you 'made up' your business's prices, they feel flexible
Here's how I stopped making that mistake
I realised what profit was!
Seriously, has anyone ever told you why we need profit?
Firstly, profit is NOT your salary
You should allocate funds for salary AND profit
Here are the 3 incredibly important reasons you need profit...
1) To buffer against adversity, e.g. a flood
2) To invest in future growth e.g. training
3) To reward yourself. If you don’t do this, you'll resent your business = burnout
So, protecting profit is actually like feeding your children - a beautiful act of service
Save this for next time you're tempted to blurt out a discount...
But what if a client asks for a discount?
Follow for part 2 where I'll explain how to say no without causing offence
