26/05/2026
The marketing advice most clinic owners receive is built for retailers, restaurants and e-commerce brands.
Not for medical-led healthcare businesses operating under CQC, with compliance anxiety, referral dependency, and clinical responsibility before 7am.
When I moved from healthcare into marketing, I watched clinic after clinic follow generic advice - post more, run ads, build a following, and quietly wonder why the phone wasn't ringing the way it should.
The answer was never more content. It was visibility in the places patients actually search.
That's why Inject Digital exists. Health and wellness only. Because this industry deserves better than recycled marketing tips from people who've never stood where you stand.
Tell me below - what's the worst piece of marketing advice you've ever been given?