WilsonCooke

WilsonCooke Brand, Digital & Marketing Specialists. As a brand and digital partner, our approach is very simple.

We want your business to be successful, so we work hand-in-hand with you, to whatever capacity you require, in order to achieve your objectives. We love transforming and re-energising organisations.We love inspiring relationships between brands, customers and stakeholders through engaging digital communications.And we also love creating offline marketing that can work both independently or in perfect sync with online strategy.

GOAL! ⚽️🔥WilsonCooke is proud to stand behind Amanda Goodwin of Wythenshawe FC Women 🤝We are thrilled to be sponsoring A...
09/12/2025

GOAL! ⚽️🔥

WilsonCooke is proud to stand behind Amanda Goodwin of Wythenshawe FC Women 🤝

We are thrilled to be sponsoring Amanda this season. We love seeing high performance in action. Top work on the goal! Here’s to a successful season of goals and wins. 🔵⚪️

🎉 Happy Birthday Jack... The Person, Not the Peacock! 🎂Today we're celebrating Jack - an integral part of our team whose...
06/12/2023

🎉 Happy Birthday Jack... The Person, Not the Peacock! 🎂

Today we're celebrating Jack - an integral part of our team whose contributions and spirit are indispensable to WilsonCooke. Wishing you a fantastic day filled with joy and laughter, Jack!

🌟 The WilsonCooke Way: Learn, Work, Grow! 🌟At WilsonCooke, we're not just about delivering results; we're about becoming...
05/12/2023

🌟 The WilsonCooke Way: Learn, Work, Grow! 🌟

At WilsonCooke, we're not just about delivering results; we're about becoming a part of your journey. Our approach is simple yet powerful:

We Learn: Understanding your audience is our priority. We dive deep to connect genuinely with those who matter most to your business.

We Work: Achieving your goals is our mission. Every strategy, every campaign, every decision is tailored to bring your vision to fruition.

You Grow: With us, it's all about growth in quality and performance. We don't just aim for quick wins; we strive for sustainable, impactful progress that propels your brand forward.

Join us at WilsonCooke, where your growth is the measure of our success. Let's embark on this journey together and unlock new potential. 💼🚀

🌟 Team Spotlight: Meet Our Creative Content Lead! 🌟In the heart of every successful campaign at WilsonCooke is a special...
29/11/2023

🌟 Team Spotlight: Meet Our Creative Content Lead! 🌟

In the heart of every successful campaign at WilsonCooke is a special blend of analytics, creativity, and strategy. Today, we're shining the spotlight on the mastermind behind this magic - our Creative Content Lead!

His unique ability to weave analytical insights with creative flair and strategic thinking has been instrumental in exceeding client goals and breathing life into our campaigns. Whether it's crafting compelling narratives or devising impactful strategies for SEO, his contribution brings our work to new heights.

Join us in celebrating the talent and dedication that makes our Creative Content Lead a pivotal part of the WilsonCooke family. Here's to many more successful campaigns, brought to life by his exceptional skills and vision!

Brand and Performance - Is it really necessary to choose? In the digital world, people often imagine a tug-of-war scenar...
27/11/2023

Brand and Performance - Is it really necessary to choose?

In the digital world, people often imagine a tug-of-war scenario between Brand Building and Performance Marketing. As a Brand Performance Agency, we're here to let you in on a little secret – it really shouldn’t be an "either-or" scenario. We believe it should be more of a “better together” story.

Let us explain…

Combining brand and performance taps into the best of both worlds. Brand building crafts your narrative and shapes the public's perception, while performance marketing serves as the tactical tool driving measurable outcomes.

Think of it like this: Branding tells your story and sets your image. Performance marketing pushes that story to the right people and gets clear results. When you mix them, they harmonise to give brands a voice and then amplify it.

By doing both at the same time, you can focus on the growth of your brand while seeing immediate results. It’s like having the persistence of a marathon runner with the speed of a sprinter. Plus, the data you get from performance marketing can help tweak your brand's message to better connect with your audience in the future - a match made in marketing heaven!

So, if you want to stand out and grow your business, take it from us and bring together Branding and Performance Marketing. They're not competitors, they're a team.

🎉 Happy Birthday, Louise! 🎉Today, we're celebrating the heart of our team – Louise, our Internal Sales and Marketing Man...
25/11/2023

🎉 Happy Birthday, Louise! 🎉

Today, we're celebrating the heart of our team – Louise, our Internal Sales and Marketing Manager! 🌟 Your dedication, creativity, and enthusiasm brighten our days and drive our success.

Here's to a year filled with happiness, achievements, and memorable moments. Thank you for everything you do, Louise! 🎂🥳

Improve your website analytics game with  !Dive into key metrics like 'Users', 'New Users', and 'Sessions' to understand...
24/11/2023

Improve your website analytics game with !

Dive into key metrics like 'Users', 'New Users', and 'Sessions' to understand user interaction. Measure 'Engaged Sessions per User' and 'Average Session Duration' to gauge engagement.

Don't miss out on tracking 'Sessions Conversion Rate' to understand user behaviour and conversion paths.

GA4's flexible metrics system is a game-changer for data-driven insights! 📈

Part of the WilsonCooke squad hit a home run at First Base! We swapped our desks for batting cages and showed off some i...
20/11/2023

Part of the WilsonCooke squad hit a home run at First Base! We swapped our desks for batting cages and showed off some impressive swings. 🏏

There's nothing like a bit of friendly competition and teamwork to bring us closer. From rookies to pros, everyone had a blast!

Thanks to First Base for hosting us - we're definitely not your average agency team. Here's to many more fun-filled team outings!

🌟 Team Spotlight: Meet Louise! 🌟As we celebrate three years of Louise’s incredible journey with us at WilsonCooke, it's ...
14/11/2023

🌟 Team Spotlight: Meet Louise! 🌟

As we celebrate three years of Louise’s incredible journey with us at WilsonCooke, it's time to shine the spotlight on our dynamic Internal Sales and Marketing Manager.

Louise brought a wealth of experience from her 20-year tenure at Thomas Cook, seamlessly transitioning her skills to drive our sales and marketing efforts. Her journey reflects dedication, adaptability, and a deep understanding of customer engagement – all key ingredients in our recipe for success.

Louise's favorite part of working at WilsonCooke? "It's definitely the remarkable clients and our incredible team," she says. The collaboration, creativity, and shared victories make every day a rewarding experience.

Inspired by brands like Aldi, known for their boundary-pushing campaigns, Louise brings a similar ethos of innovation and boldness to our projects. She's a champion for thinking outside the box and elevating our brand presence.

But what truly makes her days special is the camaraderie and teamwork. "We all work so well together," Louise notes, highlighting the supportive and cohesive environment that defines WilsonCooke.

Outside of work, Louise loves spending quality time with family and friends, staying active and embracing the joys of life.

Join us in celebrating Louise’s journey and contributions to our team. Here's to many more years of collaboration, innovation, and growth!

🎉 Team Announcement 🎉We have some exciting news at WilsonCooke! Please join us in congratulating Jack on his well-deserv...
10/11/2023

🎉 Team Announcement 🎉

We have some exciting news at WilsonCooke! Please join us in congratulating Jack on his well-deserved promotion to Senior Designer! 🌟

Jack has consistently impressed us with his innovative designs and commitment to excellence. His ability to lead and inspire has shone through in every project, making this step up a natural progression.

In his new role, Jack will continue to steer our creative direction, ensuring that our clients always receive the outstanding work they expect from us. He's not just a whiz behind the screen; his leadership qualities make him a pivotal part of our team's growth and success.

Well done, Jack! We're thrilled to see where your talent and vision take us next. Here's to many more achievements and creative milestones ahead! 🚀

Unpacking Performance Marketing: A Route to Measurable Success"Performance Marketing is a game-changer. It's all about m...
09/11/2023

Unpacking Performance Marketing: A Route to Measurable Success"

Performance Marketing is a game-changer. It's all about measurable results tied to specific actions like clicks, conversions, or sales. Unlike traditional marketing, every dollar spent is accountable.

Key Components:

SEO
Social Media
Paid and Organic Search
Content Marketing
Email Marketing

Distinguishing Features:

Measurability: Precise metrics and KPIs for accurate ROI tracking.

Pay-for-Performance: Advertisers pay only for defined actions.

Data-Driven Decisions: Continuous optimization using data analytics.

Targeting Precision: Highly targeted campaigns.

Flexibility: Real-time campaign adjustments.

Success in Performance Marketing is gauged through KPIs such as:

1. Return on Ad Spend (ROAS)
2. Click-Through Rate (CTR)
3. Conversion Rate
4. Cost per Acquisition (CPA)
5. Customer Lifetime Value (CLV)

Strategy Essentials:

- Set Clear Goals
- Audience Segmentation
- A/B Testing
- Data Analytics
- Optimize Landing Pages
- Effective Budget Management

Recent surveys underline the efficacy of Performance Marketing. A whopping 86% of marketers boosted brand awareness via digital channels. And 75% are now showcasing how campaigns directly impact revenue.

Performance Marketing isn’t just a strategy, it's a pledge to measurable success and continuous optimization. As we navigate the digital terrain, Performance Marketing is the compass guiding brands towards sustainable growth.

🌟 Team Spotlight 🌟Meet Jack, our creative designer who’s been creating clients dreams into reality at WilsonCooke. With ...
03/11/2023

🌟 Team Spotlight 🌟

Meet Jack, our creative designer who’s been creating clients dreams into reality at WilsonCooke. With a beanie almost as iconic as his designs, Jack has been a linchpin in bringing visual magic to our projects.

The camaraderie here is what fuels his creativity. In his words, “Our whole team all pitch in towards a collective goal and support each other where we can with our individual expertise.” It’s this spirit of collaboration and mutual growth that makes every design resonate with a piece of WilsonCooke’s essence.

With a knack for understanding client visions and translating them into compelling visuals, Jack embodies the essence of what makes WilsonCooke special. His ability to merge artistry with strategy not only elevates our campaigns but creates a ripple of inspiration across the team.

Jack, your creativity is a beacon that illuminates our path towards innovative brilliance. Thank you for being an invaluable part of our journey and making WilsonCooke not just a workplace, but a canvas of endless possibilities! 🎨

Address

16 Blackfriars Street
Manchester
M35BQ

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

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Our position

Since 1990, one thing has been central to our success – our clients.

Our independent, integrated marketing agency is built on working with organisations and people whose passions match ours.

We analyse client positions, then collaborate with them to plot a course for where they want to be.

Our results-driven approach incorporates strategy, user experience and creativity – from project conception to completion.