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04/02/2022

How AI powers great search results -

An overview of the major AI systems in Search

21/01/2022

https://www.seroundtable.com/google-search-ranking-update-again-32790.html

Google has been busy over the last couple of weeks after being taking a bit of a break with the new years. It seems we are seeing again signs of another Google search ranking algorithm update occurri

30/10/2020

A post written by our Dawn Anderson on the new passage indexing updating coming to Google Search results in the near term. Here she explores the BERT landscape and investigates the connection to passages and AI natural language processing in search:

How Google leverages BERT depends on the use of the term ‘Passage Indexing’ (although it’s identified as a ranking update).

02/07/2020

Dawn had a long chat with Matt from Fly High Media on search, current affairs and digital marketing.

Dawn Anderson is the Founder and Managing Director of Bertey, a Manchester-based boutique digital marketing agency. In this episode, Dawn and Matt talk all a...

01/04/2020

Dawn Anderson, was interviewed about Google BERT at Tech SEO Boost in Boston last December. Thanks to for sharing the chat -> https://bit.ly/2yqBovk

Dawn Anderson runs an agency in the UK named Bertey, and it was named that before Google BERT came out. Her agency is actually named for her dog, which she n...

06/03/2020

If you're heard of Google BERT but aren't sure what it is or how it impacts search we recently shared at SMX West in California ->

Google BERT is many things, including the name of a Google Search algorithm update. There is lots of confusion as to what Google BERT is, where it has come fr…

06/03/2020

Announcing mobile-first indexing for the whole web -> https://webmasters.googleblog.com/2020/03/announcing-mobile-first-indexing-for.html

Official news on crawling and indexing sites for the Google index

22/02/2020

We talked about Google BERT this past week at SMX West in San Jose, California. 'Google BERT - What SEO's and Marketers Need to Know'

Google BERT is many things, including the name of a Google Search algorithm update. There is lots of confusion as to what Google BERT is, where it has come fr…

13/02/2020

Subscribe for 'Bertey's Tasty Morsels Newsletter'. An eclectic mix of random discoveries across the world's of information retrieval, search, UX, information architecture, web dev, general marketing and a dash of SEO and digital marketing for good measure. No regularity. Tasty Morsels will only be available periodically. https://bertey.com/newsletter/

15/01/2020

We'll be headed to SMX West in San Jose, California next month to talk about the exciting changes in search brought about by improved natural language understanding and Google BERT and friends. If you're about please come and say hi ->

Check out the full lineup of SEO and SEM experts coming to SMX West February 19-21, 2020.

15/12/2019

Google's Jeff Dean on AI and ML including BERT in Google ->

Google AI chief Jeff Dean talks about the carbon footprint of machine learning, how ML can help design ASIC chips for ML, and 2020 trends.