07/08/2026
Travel search doesn’t happen on Google anymore.
It happens on TikTok, YouTube, Instagram and Reddit, before anyone even opens a booking site.
So we pulled together our favourite travel campaigns of 2026 to see what’s actually cutting through.
Duolingo giving away a 5-year cruise.
Virgin Voyages handing an entire ship to 1,103 creators.
Expedia going all in on IShowSpeed with a 12-hour livestream.
Ritz-Carlton teaming up with Vanity Fair and Sarah Michelle Gellar to sell a mindset, not a destination.
None of these are traditional ads. All of them were built to be searched for, shared and talked about.
That’s the shift. Discoverability isn’t a bonus anymore; it’s the strategy.
Our team handpicked their favourites.
Read the full breakdown in the bio 🔗
KLM - If you go, make it unforgettable 🇳🇱
Visit Iceland - Meet the Auroras 🇮🇸
Expedia X IShowSpeed - Going places 🚤
Ritz-Carlton X Vanity Fair - The Art of Taking a Break 🛥️
Virgin Voyages - Boatchella 🚢
Delta X The US Olympic & Paralympic foundation - From altitude to arrival ⛷️
Duolingo X Carnival - The World cruise 🚢
Scoot X Singapore Tourism Board - Merlion Made me do it 🇸🇬
TUI- Packed Differently 💼