Johanna Scanlon - Social Media Consultant

Johanna Scanlon - Social Media Consultant I work with businesses to integrate social media into their branding, customer service and marketing in an organized, effective and measurable way.

✨If you aren’t using this you are MISSING OUT✨🔹The Facebook Pixel is a short piece of code placed on your website which ...
14/11/2019

✨If you aren’t using this you are MISSING OUT✨
🔹The Facebook Pixel is a short piece of code placed on your website which can be used optimize and target your Ads🙌🏻
🔹The Pixel tracks what you users do on your site and this data is passed on to your Facebook Ads Manager 🔥
🔹The data collected can be used in Ads to retarget people who have already shown interest in your business and find new fans 👏🏻
🔹You create & customize unique audiences eg. Users who did not complete their order for one of your products can receive an ad prompting them to finish checking out 💸
🔹You can create lookalike audiences from your own fans eg. Create a lookalike audience to sign up for your newsletter based on people who have already read and enjoy it! 🙏🏻
🔹Used with Facebook Analytics, the Pixel can give you unparalleled insight into the behavior your audience 👀👀👀
👉🏻Do you have Facebook Pixel on your business’ website? 🙋🏼‍♀️
👉🏻For more visit my blog

Love the Christmas markets!✨Christmas seems to arrive earlier and earlier every year. Are you panicking about what to po...
13/11/2019

Love the Christmas markets!✨

Christmas seems to arrive earlier and earlier every year. Are you panicking about what to post online to take advantage of the festive season?❄️

I have created a list of all the ways to engage with your audience across social media this Christmas!

Check out the link in comments to grab it now 🙌🏻

If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permis...
11/11/2019

If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger!✨

Happy Sunday! 💙Consistency is probably the hardest part of growing your social media presence - but the most crucial!⁠⁠S...
27/10/2019

Happy Sunday! 💙

Consistency is probably the hardest part of growing your social media presence - but the most crucial!⁠
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Scheduling time for creating content, market research, engaging with other accounts and possible prospect audiences -as well as posting - is time consuming!⁠
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The ROI, however, is worth tenfold the investment. Brand awareness, audience and community building, lead generation, sales can all take place through these very apps!⁠
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The opportunities are there - and like most things in business - it is just a matter of the right strategy and smart investment!

Are you on Pinterest? Do you have a Business Account?Are you posting consistently every week? Read on for some serious v...
18/09/2019

Are you on Pinterest? Do you have a Business Account?
Are you posting consistently every week? Read on for some serious value!

Not to worry - here are 5 easy tips to kick-start your Business Pinterest page!

1. Get acquainted with Tailwind. this is a brilliant scheduling app for Pinterest which will help make sure you are posting consistently on the platform.

2. Remember that Pinterest is a search engine. Use the search bar to reverse engineer your content. For example: you run a Dental Clinic in Manchester.... type in 'dental veneers' and you will see that the most search queries will come up in the suggestions underneath ie 'dental veneers types of' 'dental veneers before and after'. This is a fantastic way to tap into what kind of content your audience is crying out for!

3. Use Pinterest's new feature 'Pinterest Sections' to organize your boards is an Audience Friendly way. Using all the tools Pinterest gives us can help to boost your profile and cultivate a more professional aesthetic for your page.

4. Start using Promoted Pins. Like all social media platforms, Pinterest has incorporated Advertising into their app. Promoted pins are a great way to accelerate your growth and drastically drive traffic to your website!

5. And Finally: Create strong Infographics/Branded Content that is aesthetically pleasing and shareable! That is the name of the game on Pinterest - you must grab your audience's attention and provide value before you can begin to talk about your product or service!

Now go out and take action on your own Pinterest page and watch your account grow!📈🔥

'Marketing is no longer about the stuff you make, but about the stories you tell' - Seth GodinNot to say that the produc...
18/09/2019

'Marketing is no longer about the stuff you make, but about the stories you tell' - Seth Godin

Not to say that the product or service your business produces has no value in the marketing - it's just that people buy from people - not businesses...

What I mean by this is - we love to relate - we love a story - we love to feel like part of a community. So of course this has fantastic significance for how you market your business.

Word of mouth has moved online and now you must tell your story here.

Do you keep a journal?I like to start each day with my ✍️How do you start your day?
18/09/2019

Do you keep a journal?

I like to start each day with my ✍️

How do you start your day?

One of the best perks of this job is the ability to work from anywhere...All I need is my laptop, a good wifi connection...
17/09/2019

One of the best perks of this job is the ability to work from anywhere...

All I need is my laptop, a good wifi connection and coffee🥰

Today I'm working from one of my favourite spots in Manchester!

Address

Albert Square
Manchester

Website

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