Nexa Growth

02/06/2026

Most people are using AI for SEO completely wrong.

They're asking ChatGPT to write entire articles, publishing them with minimal edits, and then wondering why rankings never improve.

After 10 years working in SEO, we've found that AI works best as an assistant, not a replacement.

We use AI for:

✓ Keyword clustering
✓ Content briefs
✓ Competitor analysis
✓ Technical SEO insights
✓ Content gap analysis
✓ Internal linking opportunities

What we don't use it for is replacing expertise, strategy, and real world experience.

The businesses getting the best SEO results today are combining AI efficiency with human knowledge.

We've put together a practical guide explaining exactly how I use AI in SEO campaigns and where I think most marketers get it wrong.

Read it here:
https://nexagrowth.co.uk/blog/how-to-use-ai-for-seo/

How are you currently using AI for SEO?

Many business owners and marketers know AI can help with SEO, but most are unsure where it actually fits into the process. Some are publishing entire articles generated by AI and wondering why rankings never improve. Others avoid AI altogether because they fear Google will penalise them. After worki...

03/05/2026

𝗛𝗲𝗿𝗲 𝗶𝘀 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘄𝗼𝗿𝘁𝗵 𝗿𝗲𝗮𝗱𝗶𝗻𝗴 𝗶𝗳 𝘆𝗼𝘂 𝗿𝘂𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗼𝗿 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝘁𝗵𝗮𝘁 𝗱𝗼.

We took over an account that was spending £16,700 a month and generating 𝟮𝟵𝟳 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗮𝘁 £𝟱𝟲 each. The budget was not the problem. The structure was.

After a full rebuild — keyword targeting, campaign consolidation, landing page fixes — the same account was producing 𝟮,𝟴𝟳𝟬 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗮𝘁 £𝟯𝟭 each over the following months.

We wrote the whole thing up on Medium. Every step, every result, and the honest trade-offs along the way.

𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝘆 𝗵𝗲𝗿𝗲:
https://medium.com//i-cut-cost-per-conversion-by-44-while-growing-conversions-9x-heres-exactly-what-changed-695f265635ca

We went from 297 conversions at £56 each to 2,870 conversions at £31 each. Same platform. Same business. Completely different approach.

06/02/2026

More visitors do not pay the bills. Customers do.

We build SEO around buyer intent, not vanity traffic.

If your SEO is busy but not profitable, this is fixable.

Details here 👉 www.nexagrowth.co.uk

01/02/2026

Most founders don’t have a marketing problem.
They have a clarity problem.

When decisions are based on opinions instead of data,
growth becomes unpredictable.

Real growth starts when the system changes.

If your business growth still feels like a gamble,
it’s time to rethink the approach.

14/07/2025

Google Performance Max: Everything You Need To Know

Performance Max has come a long way. Learn how recent updates offer more transparency, reporting, and control to help shape smarter campaigns.

14/07/2025

The AI Desktop/Mobile Divide: 90% Of AI Search Traffic Ignores Mobile Strategy

Mobile drives traffic, but AI search favors desktop. New data reveals a growing divide and a huge opportunity for marketers to rethink device strategy.

14/07/2025

How to Get Your Local Business Listed on Amazon Alexa

Learn how to get your business to show in Amazon Alexa searches to increase your brand‘s visibility.

14/07/2025

Malware Discovered In Gravity Forms WordPress Plugin

Patchstack published an advisory on a supply chain attack affecting Gravity Forms that enables remote code ex*****on on affected websites.

14/07/2025

Google Explains How To Approach Content For SEO

Google's John Mueller and Martin Splitt discuss common issues sites have with content and how to ensure that it performs as well as intended.