Pot Leadle - Digital Marketing & SEO Agency in Northwich

23/01/2024

🚀 In the world of digital marketing, every small business faces unique challenges. For me, it was helping local businesses in Cheshire thrive in the online landscape.

💡 These challenges brought uncertainty and tough times. Many businesses were struggling to connect with their target audience and grow online. It was affecting their livelihoods and dreams.

📚 I embarked on a journey to find solutions. Books, mentors, and my own passion for digital marketing provided the guidance I needed. I realized that helping others succeed was my true inspiration.

🔑 Fast forward, and today, I stand here, helping small businesses unlock their online potential. The problems are solved, and the impact is undeniable. It feels incredible to witness the growth and success of those I've had the privilege to guide.

🌟 This journey has transformed me. I'm stronger, more capable, and more passionate than ever about digital marketing. Now, I'm here to share my experiences and guide you on your own journey to success. Reach out for advice or a no-obligation 12-point web marketing assessment, and let's transform your business together!

💪📊

19/10/2023

🚀 Hey, Small Business Owners! 🚀

Have you heard?!

There's a new social media platform on the block called Mastodon 🐘 and if you haven’t snagged your business and personal usernames yet, now's the time!

Securing your names early is 🔑.

At the very least, grab your user name and stick a link to your website like we have at Pot Leadle... who knows where Mastodon will be in 6 months, 12 months or even two years!

𝗪𝗵𝘆, 𝘆𝗼𝘂 𝗮𝘀𝗸?
Having consistent social profiles across the web strengthens your brand and builds trust signals to your website. 🌐 It's like leaving breadcrumbs for folks to know you're legit.

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝗮 𝗳𝗲𝘄 𝘁𝗶𝗽𝘀 𝘁𝗼 𝗿𝗼𝗰𝗸 𝘆𝗼𝘂𝗿 𝗠𝗮𝘀𝘁𝗼𝗱𝗼𝗻 𝗽𝗿𝗼𝗳𝗶𝗹𝗲:
1️⃣ **Stay Consistent**: Use the same profile pic and bio as your other social channels. Recognizability is golden!
2️⃣ **Engage, Engage, Engage**: Don’t just post and ghost! Interact with the community, join conversations, and be authentic.
3️⃣ **Quality Over Quantity**: Share valuable content that benefits your audience—no need to spam.
4️⃣ **Use Relevant **: People searching for topics in your niche can easily find you.
5️⃣ **Update Regularly**: A stagnant profile won't do you any favours. Keep things fresh!

Hop on the Mastodon train, and let's make some noise!

🎉 Remember, your online presence is an extension of you. Make it count. ✨

19/09/2023

🎥✨ **Unlock the Power of Stories in Marketing!** ✨🎥

Did you know? The human brain is hardwired for STORIES.

🧠📖 From ancient cave paintings to modern-day Netflix, our love for narratives is timeless.

🚀 Boost your marketing game by leveraging the magic of storytelling, especially through VIDEO. Here's why:

🔍 **1. Authentic Connection:**
Stories humanize your brand, creating deeper bonds with your audience.

🌊 **2. Emotional Engagement:**
We're more likely to remember and act on information wrapped in emotion.

📈 **3. Higher Retention:**
95% of a message is retained when watched in a video compared to 10% when read in text.

💼 **4. Credibility & Trust:**
Sharing client testimonials and success stories instil confidence in potential clients.

📌 Every business has a story, and every story has an audience waiting to hear it.

Whether you're sharing a journey, showcasing testimonials, or teaching through tales, videos amplify your message like no other medium.

🎬 But how do you get started?

Reach out for a no-obligation consultation about your video needs. We can help you identify the stories and medium for sharing your story, and it may be as simple as catching a few comments from your customers on your mobile phone.

09/07/2023

🚦📢 Attention, friends and followers! 🚦📢

🚀 We have some incredible news to share with you today! 💥

Since we joined forces with TEAM Bootcamp a couple of months ago, their traffic has undergone a MASSIVE transformation! 🎉

🚗🚙🚛 Their website has been buzzing with activity, and traffic stats have skyrocketed like never before! 📈✨ It's like a virtual highway has turned into a high-speed autobahn, with an unstoppable flow of visitors pouring in! 🌟

🌐 But what's the secret behind this amazing change? 💡 It's all thanks to the unstoppable power of good on-page amendments and a consistent backlinking campaign! 💪

💼 With their strategic insights, cutting-edge SEO techniques, and data-driven approach, we have steered TEAM Bootcamp in the right direction, helping them navigate the digital landscape like true champions, unlocking opportunities they never thought possible! 🗺️💯

📊 Now, their website is a bustling hub of activity, attracting visitors from all corners of the internet. 🌐🌍

🎉✨ If you're looking to take your online presence to new heights, we HIGHLY recommend their expertise. They're the true driving force behind our success! 🏆💯

👇👇 Share your thoughts and let us know if you've noticed the incredible change in our traffic. We love hearing from each and every one of you! ❤️

20/06/2023

🌟 Mastering Local SEO: How Backlinking Became My Secret to Success 🌟

When growing your business online, we all face a major challenge: getting your website to rank higher in search results.

When I first started online, It felt like an uphill battle, and I needed a breakthrough.

The lack of visibility in search engines was affecting my business significantly. Without a strong online presence, I was missing out on valuable customers and opportunities. The struggle to attract local traffic and stand out from competitors became a pressing issue.

To solve this problem, I sought guidance from digital marketing experts and experienced professionals. They showed me the power of backlinking for local SEO and how it could boost my website's authority and visibility. Their insights and advice became my guiding light.

BASICALLY - Backlinks are just one of many signals that search engines such as Google use to work out:

A - How trustworthy your site is.
B - How Authoriive your content is.

It's a bit like getting a digital recommendation from a friend. 😉

With the power of backlinking, my website's visibility soared to new heights. Seeing my business website rank higher in local search results was incredible. The echoes of this solution reverberated through increased organic traffic, higher conversion rates, and, ultimately, a boost in revenue.

Backlinking had become a game-changer for my business.

I've emerged from this journey transformed and empowered. Armed with the knowledge and experience of backlinking, The Pot Leadle team and I help many other small businesses navigate the intricacies of local SEO.

I want to share my experiences and insights with you and help you overcome your challenges and solve your SEO problems.

If you're struggling with local SEO, let me tell you backlinking (done correctly) can be your secret weapon.

It can transform your online presence, attract targeted traffic, and supercharge your business.

Oh... and it doesn't have to take forever, be frustrating or cost a fortune.

Together, let's embark on this journey towards SEO greatness! 💪✨



PS... If you want a list of over 1000 web properties from which you can gain powerful (and mostly) free backlinks, comment below.

22/05/2023

📧 The £10,000 Email System 🤑

One of our tasks today was to launch a seasonal offer for Team Bootcamp.

We started with an email launch of the offer as it's one of the quickest, easiest and cheapest methods for generating sales, but sadly it is undervalued.

It's easy to throw a couple of emails together and fire them out in a spray-and-pray method.

But that rarely gets either the engagement or the revenue you need.

Now humans are unique in the animal kingdom in that we can use our imagination, and you can use your imagination to make your emails more effective.

Here's how...

Before you write any emails, think to yourself... "Right... this email is worth a minimum of 10k."

Now imagine the effort you would put in for that money!

This small change in thinking will help you write emails you're proud of and make sure you carve enough time out of your day for what is an incredibly effective and often underutilised marketing method.

It will help put much more effort into writing, proofreading and tracking your emails.

Try it out, and let me know how you get on.

At Pot Leadle we're committed to helping local businesses across Cheshire maximise their digital presence.

Make sure to follow our page for more tips and tricks like this.

18/05/2023

🚀 TODAY'S TOP TIP: Don't be a one-trick pony!

So many times we speak to local business owners that think SEO is all about getting your website to the top of Google.

You cannot dominate your competition with one single web property.

We optimised our Pot Leadle page just 6 weeks ago and over the last few days, it's been rapidly climbing until today it hit the top of Google for a number of keywords and on different devices.
..long before Google picks up the main website and is still trying to work out where we should be positioned.

-
👍 We'll be sharing how you can do this too so like this page for updates.
-

At Pot Leadle we optimise your social profiles including YouTube page, Insta profile, YouTube, Twitter, Pinterest, Yell.com, Yelp, local press releases, and individual videos giving you the very best chance of snagging the prime Google real estate.

These web properties are SOOOOO powerful, they often don't need much effort and are often neglected by your competition.

If the top of Google in your industry seems like an insurmountable peak, drop us a line.

Failing that, follow our page as we will be sharing more case studies, tips and advice over the coming weeks.

🤜🤛

17/05/2023

"MUST BUILD LINKS!!!"

Today is all about building backlinks to client sites.
We feel crazy professors working late into the night finding, pitching, writing supporting articles, checking metrics...

There is a crazy science about SEO sometimes BUT... it also feels like a game and the sense of achievement you feel when you beat your opponent is great!

Especially when your opponent is one of the most technologically advanced businesses EVER! Google!

Anyway, stay tuned.
We'll be sharing some of the results from all this work as well as some helpful tips you can use to dominate your competition in Google.

BTW... Let me know your biggest traffic-getting, SEO or marketing problems and we'll answer them here.

PS... Also testing FireflyAI's image-to-text function by Adobe. What do you think? 👇

08/05/2023

"We're surrounded!!!"

At Pot Leadle, we work towards Google domination for our clients.

Your website on the first page of Google just isn't enough for us and as a small business owner, it shouldn't be for you either!

👀 Scroll to the second image...

Imagine what all the other therapy businesses feel when they're faced with this?

🤓 Today's lesson:
Your website is only one of many web properties that could be working to collect leads for you.

Or that could be forming a ring of steel around the prime search engine real estate.

At Pot Leadle, we pledge to show you how to do this over the next few months.

Full disclosure... I wish could tell you it's easy & fast! It's not, but it's achievable and it's definitely worth it.

Like this post if you found this post helpful or reach out about our domination services today!

07/05/2023

Today we used this 10-min technique to get our local newspaper to promote our small business…

🤑 For Free
⏳ In Seconds !!!

🙏Thanks Northwich Guardian

Check out the image… oh and you’ll see, it wasn’t just one paper, it was 5!!! 😍

You can do it too, but before we come on to the how, here’s the why:
👀 Get traffic to your site
⚡️ Get free powerful backlinks
🎖 Increase authority
📍 Increase local relevancy

At Pot Leadle, we’re committed to helping small local businesses maximise their digital presence and dominate their competition…. So every week we’ll share some of the easy-to-implement techniques for squeezing every ounce out of your online efforts.

Step 1 - Start by searching Northwich Guardian and scrolling down to the bottom of their home page.

Click on ‘List your event for free’

Step 2 - Follow the instructions to list your event. The link will take you to a third party website called evvnt dot com.

Fill out the form to register and list an event.

Don’t worry if you don’t have an event… We didn’t either, so just make one… set the date for months in the future and if you get any interest, you can run the event.

If not, well you haven’t lost anything. WIN-WIN!

We help local business market themselves online so we created an online marketing workshop with the date being 28th October 2023. You can create whatever you want…

IMPORTANT - Add as much information as you can, including a catchy image and make sure you include some of your best keywords in the description.

Add your own website as the ticket link.

Hit publish and BINGO!

You only need the free package to get all the benefits listed above 💪

Follow our page, we got a lot more quick tips and strategies coming.

PS... Did you know there are a ton of opportunities like this?

In the next few days I'll show you a quick and easy way to find them, but if you cannot wait, post a comment below and I'll send it to you.

06/05/2023

🎯 Exciting news from Northwich! 🎯

Stonehewer Moss Solicitors, your trusted local legal experts, are setting their sights on online success! 🌐

They're committed to providing exceptional service to the Northwich community, and they're taking it to the next level with a strong digital presence.

💻 Stay tuned for updates, and be sure to support your local Northwich solicitors as they make their mark online! 🙌

Stonehewer Moss Solicitors, based in Northwich, has partnered with digital marketing agency Pot Leadle to strengthen its online presence & maximise its reach.