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Monday 8:30am - 5pm Tuesday 8:30am - 5pm Wednesday 8:30am - 5pm Thursday 8:30am - 5pm Friday 8:30am - 5pm

Soap Media

Name: Soap Media
Address: 111 Piccadilly, Manchester, M12HY, GB
Telephone: +443333447778
Price range: $$$

Soap Media is an award-winning, industry-leading digital marketing agency. Your Partner in Digital. Whatever your digital goals, we have a solution for you.

Soap Media is an award-winning, industry-leading digital marketing agency based in Preston and Manchester. We combine strategic thinking with creativity, always with our partners at the centre. We like to think of ourselves as a customer journey agency, delivering the ultimate user journey across all digital marketing. Our ethos is to become “Your Partner in Digital”, instilled in everything we do

. It defines our brand and delivers outstanding results that personify this motto. Since launching in 2005, we have successfully developed and grown our unique omnichannel approach and worked with leading organisations across a spectrum of sectors. From finance to e-commerce, education to entertainment, we’ve created some of the UK’s most compelling and innovative projects, transforming the digital presence of AA, Money Supermarket, Redrow, Centre of Excellence and more. We work with our clients as an extension of their internal teams, taking a partner-centric approach that delivers returns over and beyond expectations. This is reflected in everything from the way we collaborate on creative ideas to implementing their digital projects. Our partners’ performance has been central to the accolades we’ve secured, named by The Drum as the best agency in the UK for client satisfaction in 2021. We’ve also been recognised as a top UK B2B company for 4 years running by the world-leading reviews and ratings platform, Clutch. These are alongside accolades from AAAwards, Ad World Masters, and ThreeBestRated. We’ve honed our approach over many years, always staying ahead of the demands, trends and expectations of the digital marketing industry. Our best results are when working holistically, but our specialities include web design, creative design and web development, inbound marketing, search engine optimisation (SEO) and content marketing, as well as pay-per-click management (PPC) email marketing, and social media.

28/05/2026

#1 rankings and AI Overviews in a regulated, high-stakes industry.

Here's how we got there. 🔬

Panthera Biopartners didn't come to us for "more traffic". They needed an SEO strategy tied directly to patient recruitment, their study pipeline, and real commercial outcomes. That meant navigating a complex brief:

Technical foundations that didn't disrupt live recruitment activity
Content that answered real patient questions without making grey-area medical claims
Reporting that made sense to leadership - patient enquiries and pipeline impact, not vanity metrics

We built around three pillars:
🔧 Technical SEO first: a phased remediation roadmap prioritising the pages that mattered most to recruitment
📄 An obesity trials content cluster: structured to reduce drop-off at key decision moments, covering eligibility, safety, screening, work commitments, and legitimacy
📊 Reporting that connected organic to commercial reality: not just traffic graphs, but movement in patient enquiries and acquisition costs across paid and organic

The extremely encouraging results earned so far:
✅ #1 organic rankings for several key clinical trial terms
✅ Two articles cited as lead sources in Google's AI Overview - alongside global authorities including NIH
✅ Page-one movement for "weight loss clinical trials", "York clinical trials", "Manchester trials", and "paid medical research"

This isn't about gaming AI or chasing vanity screenshots. It's what happens when you combine technical foundations built for machine readability, content grounded in real clinical expertise, and reporting that treats SEO as a driver of patient demand.

Read the full case study: https://www.soapmedia.co.uk/clients/panthera/

26/05/2026

Leadership isn't a title. It's how you show up. 💡

Our Operations Director Paige was recently part of the Manchester Digital MentorHER programme - paired with a recently graduated UX designer at the very start of her career.

In just a few sessions, her mentee landed her first role in a digital agency. But the conversation didn't stop there.

What followed were honest discussions about:
🗣️ Navigating client relationships and agency life
💬 How to ask for clarity, better briefs, and direction - professionally and constructively
👀 Building visibility without being the loudest person in the room
🧭 Finding your own path rather than following someone else's instructions

One of the biggest takeaways from the programme? Mentoring isn't about having all the answers. It's about listening without judgement, sharing experience, and asking the right questions.
And it goes both ways.

As Paige put it:
"Hearing my mentee talk through challenges reminded me that many of the things we face early in our careers don't disappear - we just learn how to navigate them better."

As partners of Manchester Digital, we're proud to support programmes like this and invest in the next generation of digital talent.

Read Paige's full story: https://www.soapmedia.co.uk/soapbox/mentorher-programme/

20/05/2026

We're proud to announce our partnership with Foster with us who aim to provide the best start for anyone interested in exploring the opportunity of foster care.

Our role is to help Foster with Us reach the right people at the right moment - through paid search, paid social, and engaging design.

This is a genuinely important piece of work. The right digital strategy can meaningfully increase the number of people who take that first step and enquire. We're focused on making sure the people who need to find Foster with Us, find them.

Watch this space for more performance updates!

18/05/2026

Meet the Soaperstar: Sándor 👋

Eight years. Countless builds. Zero problems too tough.

Sándor has spent the last eight years helping us keep everything running smoothly - whether it’s crafting new builds or tackling the bugs no one else wants to touch.

A calm head, serious skill, and always ready to scrub things up properly!

15/05/2026

Design Spotlight: Designing for Good 💙

There's something special about using design to make a genuine difference.

We're lucky to work with some incredible charities and non-profit organisations, and the creative work we get to produce for them is some of the most fulfilling in our portfolio.

From websites and print materials to social media assets and beyond, these projects remind us why we do what we do. The briefs are meaningful, the teams are passionate, and the work has real impact beyond a screen or a page.

Here are some of our favourite design for good creations 👇

If your charity or non-profit needs a creative partner who genuinely cares about your mission, let's talk: https://soapmedia.co.uk/contact

13/05/2026

When an e-commerce site has performance issues, every slow second costs conversions.

Fast Fixings Online - one of the UK's leading online WooCommerce stores for screws, fixings, and building supplies came to us for help in November. Since then, we've been delivering technical improvements: JavaScript cleanup, image optimisation, and performance work that has made the site more stable and faster for their customers.

Their director said:
"Since the improvements, our website performance has increased considerably, with faster load speeds and smoother functionality. We've also experienced far fewer technical issues, making the site more stable and dependable overall."

And on working with our team: "Their team is both friendly and highly knowledgeable, which makes them easy to work with. Work is consistently delivered on time."

Ongoing web support shouldn't require chasing. It should feel like a team who already know your platform and care about keeping it running well.

Read the full review: https://clutch.co/profile/soap-media

Or get in touch today to discuss your website concerns: soapmedia.co.uk/contact

11/05/2026

We've been featured on Manchester Digital shining a spotlight on SUDS - our proprietary WordPress framework 🫧

Our MD Jack Oddy sat down with Manchester Digital to talk through how SUDS works in practice: why we built it, how clients use it day-to-day, and where it's heading next with SUDS 4.0.

The conversation covers some of the most common frustrations we see with websites built elsewhere - plugin sprawl, visual builder bloat, locked-down editing - and how SUDS tackles each one differently.

We also walked through real examples from Growth Lending and Claremont, showing how the flexible block-builder and design guardrails work for internal teams without sacrificing performance, SEO, or brand consistency.

A few highlights:
🔧 How "freedom within the lines" gives clients real control
⚡ How we push desktop page speed scores into the high 80s and 90s, even on visually rich sites
🤖 How we're building sites that are ready for AI-driven search
🚀 What's coming with SUDS 4.0 in 2026

Read the full feature here: https://www.manchesterdigital.com/post/soapmedia/in-the-spotlight-soap-media-a-focus-on-suds-their-proprietary-web-building-platform

Thinking about a new website or a rebuild? Book a discovery call: https://soapmedia.co.uk/contact

08/05/2026

94 out of 100 for desktop performance. 97 for accessibility. 56.23% organic engagement rate at launch.

Attenda - formerly Suresite's payments division, now a standalone brand in the forecourt payments space with clients including P&O Ferries and John Lewis - needed a website that could launch their rebrand with confidence and immediately begin converting interest into qualified enquiries.

The complexity here was unusual. The brand identity was already created, our job was to receive those brand guidelines and translate them into a web experience that still felt intentional, premium, and built for performance - without having designed the brand ourselves.

Before a single page was designed, we ran an onboarding workshop with the Attenda team in Manchester, completed an SEO audit and sitemap, and mapped all form journeys and CRM requirements. Getting that foundation right is what allows the site to perform from day one rather than needing months of remedial work after launch.

After launch, we extended the work to cover GA4 setup, a gated content pop-up, LinkedIn banners for the company page and team members, a Mailchimp email template, and animated email signatures - ensuring the new brand showed up consistently everywhere a prospect might encounter it.

The result: a newly standalone business that launched looking and performing like an established market leader.

Read the full case study: https://www.soapmedia.co.uk/clients/attenda-website/

05/05/2026

The new Best Lives website is live - and the client's words say it better than we could.

Best Lives, formerly Brothers of Charity, is a social care charity supporting adults with learning disabilities. They came to us as part of a wider rebrand, needing a digital home that reflected their new identity, worked for every audience, and supported their goals around recruitment, referrals, and awareness.

We designed and developed their new website from the ground up - accessible, SEO-ready, and built on our SUDs framework so their team can manage it day-to-day without relying on developers.

Here's what their Head of Marketing had to say:
"Soap Media stood out from the start. Their experience, sector understanding, design quality, and usability case studies impressed us. What set them apart even more was their ability to translate our brief into something clear, achievable, and on-brand. Their approach to project management and communication was confident and collaborative, which made them feel like a natural extension of our team."

Looking for a new website in 2026? Get in touch with our team: soapmedia.co.uk/contact

30/04/2026

SEO in 2026 will be won by those who can earn visibility without the click, prove value without last-click attribution, and build authority that AI systems actually trust.

Here’s what’s changing (all at once) 👇

1️⃣ The surface is changing (visibility > rankings)
Zero-click is fast becoming the default for a huge chunk of queries.
So “we improved rankings” becomes a weaker story on its own because users can increasingly get what they need without ever visiting your site.

2️⃣ AI Overviews are a second SERP
There are now two competitions happening in parallel, and you need to win both:
Who ranks in the blue links?
Who gets used (or cited) in the answer?
Having a website that ranks is fundamental and will contribute to AI performance. Your site must be easy for machines to understand, safe to summarise, and obviously worth using.

3️⃣ Old metrics stop telling the complete truth
Even when you’re “doing SEO right”, CTR can still fall because the SERP absorbs more of the journey.
If your reporting still centres on clicks/positions alone, you’ll increasingly be reporting the wrong outcomes. That’s why we believe funnel-based reporting and assisted-journey measurement become non-negotiable.

In our latest Soapbox piece, we break down the future of SEO into three categorised shifts and what this new era will actually reward.

👉 Read: “The Future of SEO in 2026: Our Predictions” https://www.soapmedia.co.uk/seo-predictions-in-2026/

💬 Want help rewriting your SEO value story for an AI-shaped search landscape? Let’s talk.

Address

111 Piccadilly
Manchester
M12HY

Opening Hours

Monday	8:30am - 5pm
Tuesday	8:30am - 5pm
Wednesday	8:30am - 5pm
Thursday	8:30am - 5pm
Friday	8:30am - 5pm

Telephone

+443333447778

Website

https://www.soapmedia.co.uk/

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