07/10/2026
Spending more on ads or pumping out more social posts won't save a product nobody wants, a price that doesn't stack up or a sales process that loses people halfway through.
Promotion gets the attention and most of the budget, but it's only one of the seven Ps. The other six do a lot of the heavy lifting long before anyone sees an advert.
In Part 1 of Beyond Promotion, our founder Carl James walks through those six levers and why they're so often left until something breaks.
If next quarter's plan is "do more marketing", read this first.
Read Part 1: Beyond Promotion: https://promotive-marketing.com/what-is-marketing-7ps/