Global Link Services

Global Link Services 📊| Data Driven Marketing
📗| Expertise in Google & Facebook Ads
🎯| Driving Sales from Clicks to Conversions
🚶🏻‍♂️| Let's Connect & Grow Together

Navigating the world of digital marketing can be a daunting and time-consuming task for many business owners. Get it wrong, and you’re flushing money away. Get it right, and watch your business soar. At Global Link Service, we specialise in PPC, social media marketing and SEO, creating bespoke digital marketing strategies designed to help your business grow in the ever-evolving digital landscape.

22/07/2026

Profit is not the enemy of growth.
It's the engine.

Spend without profit = borrowed time.
Profit without growth = borrowed potential.

Growth WITH profit = sustainable domination.

Measure profit early.
Measure profit often.
Make profit non-negotiable. 👇

21/07/2026

Discipline in marketing wins over talent.

Talented marketers skip consistency.
Disciplined marketers show up daily.

Talented marketers chase every trend.
Disciplined marketers master fundamentals.

Talent gets attention.
Discipline gets results. 👇

21/07/2026

Your competitors aren't smarter than you.
They are just more stubborn 💪

While you overthink, they ship.
While you perfect, they publish.
While you wait for permission, they take it.

Success isn't about being the smartest person in the room.
It's about being the one who doesn't quit.

Stubborn beats smart every time 💪

Vanity metrics are expensive illusions.Impressions without sales = free art gallery.Clicks without conversions = busy st...
20/07/2026

Vanity metrics are expensive illusions.

Impressions without sales = free art gallery.
Clicks without conversions = busy street corner.
Followers without revenue = popular ghost.

Focus on what moves the needle.
Revenue.
Customers.
Growth.

What vanity metric are you ready to ditch? 👇

Content without strategy is expensive journaling.Every piece should have purpose:- Educate- Entertain- ConvertIf you can...
20/07/2026

Content without strategy is expensive journaling.

Every piece should have purpose:
- Educate
- Entertain
- Convert

If you can't name the purpose.
You wasted time posting.

Strategy gives content legs.
Purpose gives it teeth. 👇

19/07/2026

Your biggest marketing expense isn't ads.
It's learning from failures.

Every failed campaign teaches.
Every bad hook shows what doesn't work.
Every blown budget reveals blind spots.

The business that learns fastest wins fastest.

Spend to learn.
Learn to earn.

What failure taught you the most? 👇

19/07/2026

Meta just announced Advantage+ Audience Expansion.

In plain English: They want you to let the AI control ALL targeting.
Including lookalikes. Including interests. Including everything.

Do this if you are lazy or rich.
Do NOT do this if:

❌ You have under 50 conversions/month
❌ Your product feed is messy
❌ You do not understand your audience

For most UK businesses? Test this with 20% of budget. NOT 100%.

Our take: Start manual. Let Advantage+ automate AFTER you have winning audiences.

18/07/2026

3 red flags in your ad reports that scream "account needs help" 🚩

🚩 Red Flag #1: CTR above 10%
Sounds good? It's not. You are probably broad-matching junk traffic. Quality CTR for most UK industries is 2-5%.

🚩 Red Flag #2: Zero conversions for 7+ days
Even small accounts should show SOME intent. If it is flat dead, your tracking, landing page, or targeting is broken.

🚩 Red Flag #3: ROAS above 20:1
Unless you are dropshipping from your bedroom, a 20:1 ROAS usually means your conversion tracking is double-counting or misattributing.

Healthy accounts are BORING accounts:
→ CTR: 2-5%
→ CPC: Industry-standard for your niche
→ ROAS: Realistic for your margins
→ Conversions: Steady, traceable, profitable

Which red flag are you seeing right now? 👇

18/07/2026

Your BEST performing Google ad is not the one with the highest CTR.

It is the one with the highest PROFIT PER CLICK.

CTR is a vanity metric if those clicks do not convert.

Here is what we track instead:
📍 Conversion rate (not click rate)
📍 Cost per conversion (not cost per click)
📍 Conversion value / cost (ROAS)
📍 Profit margin per conversion

An ad with 2% CTR and 8% conversion rate beats an ad with 6% CTR and 1% conversion rate.

Every. Single. Time.

Look at your campaigns right now.
Sort by Conv. Rate, not CTR.

What do you see? 👇

17/07/2026

80% of your budget should NOT go to cold traffic.

That is the biggest mistake we see in UK ad accounts.

Business owners dump 80-90% of spend on NEW audiences,
and barely touch retargeting.

But here is the truth:

🔵 Cold traffic: 1-2% conversion rate
🔵 Warm traffic (engaged users): 5-8% conversion rate
🔵 Hot traffic (cart abandoners): 15-25% conversion rate

Your most profitable audience is not the new one.
It is the one that already knows you exist.

The winning budget split:
60% retargeting/warm audiences
40% cold prospecting

Are you over-spending on cold traffic? 👇

Address

HQ CLIPPERS QUAY, SALFORD QUAYS
Manchester
M503XP

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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