Boo Marketing

25/05/2026

What if the ladder we’re all climbing was never right in the first place?

Finally finished Falling Off The Ladder by Helen Hill. Met Helen through the .affinity, thanks to Mike Edwards. Honestly, a godsend when you’re early stage self employed. So many great people. Especially those who’ve stepped away from corporate life and properly get it.

Over the years I’ve met some incredible women through this space. Supportive, honest, generous. The kind who become friends, collaborators and your biggest supporters. I value that massively.

One thing that’s stayed with me over the past 9 years is this. Support others. Help where you can. Give back. It’s one of the most fulfilling parts. Always appreciated by the small businesses, startups and young people I’ve had the honour of working with. The ones who value it never forget it.

Helen’s book is a great reminder that there isn’t one path.

You find your own way.

People will always have opinions. That’s fine.What matters is what you do with them.

Take it in. Think about it. Then decide what’s right for you. That part is in your control.

Great read if you’re starting out or even if you just need a reset.

Grateful for the friends, supporters and collaborators who’ve been part of my journey. Thank you ☺️

08/05/2026

Marketing noise gets exhausting when all you want is clearer thinking.

The Marketing Huddle is my email‑based space for small business owners and lone marketers who want calm, practical thinking across business and marketing, without hype or big‑budget assumptions.

You’ll get 1–2 genuinely useful emails a month, plus first access to offers, tools, workshops and mentoring opportunities.

Join The Marketing Huddle here: https://5951a936.sibforms.com/serve/MUIFAOub6reCieu2mKpL5eBVWRX6OxxkJTjPtaK0MPN7_tXglJKza6U1FI04Wf18ejbFoBqix3l0Gq8g-FFTV8vGW3yk-5ktBa3Qiyw6t0trAl4duZyZT4pl-5eBLPun-k2SAS7XJ_4aWQTzDXILd7bR6oJhjiIGRRyuKCnI-9os9pxBqD5x4nwiyXbhH7EqLINesCMnMPBJIdZYCA==

27/03/2026

Happy Friday☺️ Remember you’re magic and no one will ever be you 🤩💫

27/02/2026

Marketing doesn’t fail because people don’t try. It fails because there’s no clear plan.

Most business owners are already doing something.

The problem?

It’s often based on what they think they should be doing, not what actually fits their business, their customers, or their capacity.

The 3‑Month Doable Marketing Plan Workshop is about clarity first. Because clarity is what makes marketing consistent.

This isn’t a generic template or a list of tactics. You build a bespoke, practical plan based on:

✅ your goals

✅ your people

✅ what actually works for you and your business

So your marketing finally makes sense and feels doable month after month.

You’ll leave with:

✅ a clear 3‑month plan you can reuse

✅ actions that fit your business (not someone else’s)

✅ confidence in what to focus on, and what to ignore

And here’s the bit most people miss…
A 1:1 mentoring session is INCLUDED (worth £250).

So you’re not just leaving with a plan, you’re leaving with the confidence to actually use it.

This is practical, not theoretical. It’s about deciding what matters, then being consistent with the right action.

💷 £350 (or 3 instalments)
🎁 Includes 1:1 mentoring worth £250

💬 Clients say the same thing every time…once they’re clear, confidence follows, and that’s what creates momentum.

You can complete the workshop in a day and start straight away.

👉Book workshop🔗link in bio

27/02/2026

AI was supposed to make marketing easier, fun, and bring in more sales.

Yet you still...
hate marketing
feel overwhelmed
feel stuck
feel frustrated
churn out more stuff, faster than ever before.

AI hasn’t actually fixed anything.

You’re doing more marketing activities than ever...
more posts
more emails
more ideas.

Yet you still have the same nagging feeling that none of it really sounds like you and you know it’s this that’s stopping the sales.

The good news is its not a motivation problem. It’s a foundations problem.

Marketing gets heavy when it drifts away from...
who you are
how you think
your background
your experience
and why you’re genuinely good at what you do.

When that’s missing, marketing becomes a chore. A performance. It still doesn’t work at bringing sales in. You burnout.

AI hasn’t changed that. All it’s done is help people create more noise without stopping to decide what actually matters. And marketing without decisions is exhausting.

This is why you’ve got to focus on YOUR unique foundations. Get clarity before creating content. Get focused before being consistent with your marketing.

If marketing feels heavy, take it back to basics and foundations.

Here’s a Simple Marketing Checklist to help you do exactly that. No tactics. No trends. Just quick questions that bring the focus back to you and your business..
DOWNLOAD THE FREE CHECKLIST 🔗 LINK IN BIO.

27/02/2026

Boo! Marketing is not a marketing agency. And that’s very deliberate.

Most agencies sell doing.
Monthly retainers.
Tactics.
Activity.

That’s not how sustainable growth happens.

We start with foundations, somewhere else entirely…

👉 clarity before activity
👉 strategy before tactics
👉 confidence before outsourcing

We don’t lock businesses into retainers.

We don’t push channels for the sake of it.

And we don’t keep clients dependent on us to make decisions.

Instead, we help business owners…

✅get clear on what they actually want to achieve
✅understand what will, and won’t, work for their business
✅build a simple, focused marketing plan they can stick to
✅make better decisions with confidence

When ex*****on is genuinely needed, we bring in trusted UK based specialists, no fluff, no overseas hand offs, no language, time, or market gaps. Just the right expertise, at the right time. Because the goal isn’t marketing. The goal is better outcomes.

If you want clarity, direction and momentum, without employing, without chaos, that’s where we come in.

Clear. Focused. Goal led.

That’s the difference.

29/07/2025

06/06/2025

Catching up at one of my favourite breakfast places , with one of my favourite people, on all things marketing, and the impact of family history and behaviour patterns.

Very intellectual 🧐

Very delicious 😋

Very real conversations. Real people. Really good food 😉

04/04/2025

The best starting point you will ever get in making marketing simple, focused and consistent to achieve the goals of your wonderfully unique business.

This is the easiest strategy ever. You will get:

1. clear on the right foundations to market your business for growth,
2. identify opportunities,
3. develop a great business proposition,
4. perfect marketing messages for your target audience, and
5. improve the results you get from your marketing activities to generate profitable sales

Ready? All it takes is 20 mins. No hard work required. Just put pen to paper.

https://helloboo.podia.com/simple-marketing-strategy-starter

28/03/2025

Webinar test run completed this morning & the simple stamp of approval provided by the gang, so we’re all set for 2nd April at 11am.
🔗Link to book is in the bio.
See you then 😊

25/03/2025

Here it is...
I've had a number of small business owners wanting help with pinning down their target audiences, which is the easy bit. It's what follows that managing directors and marketers are struggling with - connection.

Connection is not a one-off activity, it's ongoing. You have to establish it first to then develop and build this over time. To do that you need a long-term approach.

Join me at Boo! Marketing Limited's next webinar:
📅 Date: 2nd April 🕒 Time: 11am to 12 noon

As ever, this is guaranteed to be simple, practical and super useful for your small business to engage with target audiences more effectively.

You'll get...

✅ An understanding of the right target audiences, their unique needs, and the messages they need to hear from you

✅Insights on leveraging customer, supplier, and partner data to nurture and build stronger relationships

✅A clear steer on what to talk about in your marketing to generate trust and credibility

Get ready for instant action on how to make the most of your customer info and marketing activities to create long-term and profitable relationships. Save yourself from all those time wasters!

🔗 Sign up now - only 25 places - no tyre kickers allowed 👟🛞
LINK IN BIO