27/08/2026
We’re so happy to share another great example of what can come from a single Dakota Digital PR package this week.
Jacob came to us with a new story to tell. Just months after receiving Australia's prestigious National Innovation visa, he launched Bugtri, an Australian cybersecurity company tackling the growing problem of AI-generated vulnerability reports.
Our job wasn't simply to turn that information into a press release. We developed the media angle in conjunction with Jacob, identifying the much bigger story connecting his unusual journey from British security researcher to Australian tech founder with one of the emerging problems facing cybersecurity teams.
We then wrote the release, positioned Bugtri within that wider story and distributed it to the media.
The result? Multiple pieces of coverage in industry titles across Australia and a substantial feature in the NYC-based The Ritz Herald, exploring not only Jacob's story but the problem Bugtri is solving, how the technology works, early traction and what the rise of AI-generated bug reports could mean for security teams.
That's the kind of coverage we want to achieve for our client and we’re delighted to have delivered it for Jacob.
This is more than a company name dropped into an article. It’s a meaningful editorial feature in a prestigious publication that tells the story, demonstrates expertise and gives readers a reason to remember Jacob and Bugtri.
It's also particularly satisfying because this isn't our first successful campaign for Jacob. In December, we worked with him on the story of securing his rare Australian visa and achieved widespread media coverage in both the UK and Australia. Now we're helping build on that profile with the next chapter of his story.
If you have a business story but aren't quite sure what the media angle is, that's exactly where we come in. You can order a single PR from our site and we’ll help identify the angle, draft the release, build the media list and handle the outreach.
See the results in action and the full Ritz Herald feature here:
https://ritzherald.com/only-months-after-winning-australias-most-exclusive-visa-british-security-researcher-launches-company-to-fight-ai-generated-bug-reports/
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