Fully Booked Club

15/12/2022

Social media myths debunked 👇

Social media myths debunked. Find out why you don't need to be on every platform and why having millions of followers isn't the goal.

15/12/2022

Be honest with me...

When’s the last time you looked at your website?
Or edited your website?
Or blogged?

Did you know that website “freshness” is a thing in Google’s eyes? If you think about it logically, if you landed on a website that still referenced 2019 and hadn’t blogged since 2018, you’d assume they had shut down, wouldn’t you?

Obviously, I’m going to tell you all to blog.
But asides from that, I’d really recommend revisiting your website once every 3 months at least 👍

06/12/2022

✨Other page titles you could give your 'about' page ✨

👉Page titles are really important when it comes to SEO. They tell Google what the page is all about.

❌ Rather than leave your about page titled "about me" (which no one is searching for), use one of the following suggestions instead.
---------------
1. Describe who you are.
Example: candle maker

2. "Adjective" + "who you are".
Example: Colourful candle maker.

3. "Adjective" + "who you are" + "where you are".
Example: Colourful candle maker in Norfolk.
----------------
The more words you add, the easier is to appear on the 1st page of Google🥳

02/12/2022

Are you ignoring Facebook?🤔

The other day I blogged about social media demographics.
FB has 3x the amount of monthly active users compared to TikTok and Instagram.

Yet I still see businesses sharing straight from Instagram 😩 or simply not giving it the time of day.

People say Facebook is dead and yet, here we are.

It's not exciting and it's not shiny but it's sort of like the McDonalds of socials IMO.

Here are the demographics:
👉86% of people ages 18-29 use Facebook
👉77% of people ages 30-49 use Facebook
👉51% of people ages 50-65 use Facebook
👉34% of people that are 65+ years old use Facebook

👉54% of Facebook users are female
👉46% of Facebook users are male

💙 Here are some ideas for posting to FB💙

👉 You can recycle content from other platforms, but maybe try utilising polls, gifs and singular images in your post instead of just resharing the same carousel pics you put on Instagram.

👉 Ditch the hashtags. No one uses them on FB.

👉Share blogs as posts. One of the absolute joys of Facebook is you can post links. Yet I see posts on Facebook from businesses that say "link in bio" 🤦‍♀️🤦‍♀️🤦‍♀️ and then they wonder why their FB engagement has tanked.

👉Another fave of mine on Facebook is you can use GIFs! Try asking your followers a question and asking them to respond using only a GIF.

👉If you're going to recycle content from Instagram then introduce a stagger time. If you post something on Instagram at 3pm on a Tuesday, try posting it on Facebook at 11am on a Friday.
Think about whether you could create a FB group for your customers.

Are you using your FB page properly? Are you going to start now?

01/12/2022

✨How to enjoy Christmas whilst running a business ✨

Christmas is now THIS MONTH 🥳 There's still time to prepare 🥰

✨Here are my top tips ✨

1. Plan all of your social media content in advance. Then you just have to press publish. Or set an away message on socials and vanish completely for however long 😊 We all deserve a break!

2. Manage client expectations. Not going to reply to emails? Let them all know now when you'll be away and have an emergency plan in place for how they can contact you (or someone else) if it's urgent.

3. Get all of your important tasks done at the start of the month. I'll be doing all of my SEO client's work in the first 2 weeks of the month so I can then chill out and pig on mince pies 😋

4. When it actually comes to relaxing, remove all work-related distractions so you're not tempted to finish a cheeky task here and there, check socials or check emails. I've found great joy in putting my phone in airplane mode 😉

5. Finally - do not feel guilty! It's so difficult being self-employed to actually give yourself time off. But you MUST 🥰

What are your plans for Christmas? Let me know in the comments!

29/11/2022

Do you know what social media platforms you should be on? 🤔

I actually recommend businesses should be on 1-3 platforms (so absolutely NOT all of them 😅).

Check out my blog below to see which platforms line up with your ideal client.

If you need help, let me know in the comments what your business does + who you sell to and I'll let you know which platforms you should be on 🥰😊

Find out which social media platforms you should be using for your business by taking a look at these social media demographics.

28/11/2022

Btw, make sure you grab this 👉
https://marketingmunki.co.uk/free-blog-checklist

28/11/2022

I've rebranded!! Omg, I'm so excited 🥳🥳

Hello! 👋 I'm Lisa, the marketing munki. I was previously the SEO Munki but I decided to diversify 🙃

I'm still here to help you with your SEO, but I can also help with:

Copywriting ✍️
Web design 🎨
Social media training 🤳

Let me know which is your least and most favourite of the four!I'll tailor my content 🥰

Also - I've not been on here in AGES - how are you all? 🙂

Helping businesses demystify modern marketing techniques, get seen and get more clients. Hire me as your digital marketing consultant today.

02/06/2022

What's the meta with you? 🤣

Okay, Serious face 😑
Metadescriptions appear on search engine result pages (so when you 'Google' something, you get a list of websites and they have descriptions, as highlighted in the photo above). The metadescription should describe what's on the page. It isn't a Google ranking factor. So what you write as your metadescription wont affect where you appear on Google but it will affect whether people decide to click on your website or not.

Interesting topic: When you Google something, do you read metadescriptions? 🤔 Let me know in the comments!

P.S stick around as I'll be covering meta titles next 🔍