20/01/2026
Gloucester City Council Extends Roadvert Partnership for a Further Two Years
Roadvert is pleased to announce that Gloucester City Council has extended its contract with Roadvert Ads On The Move (RAOTM) for a further 24 months, continuing a successful partnership first established in 2019.
Gloucester City Council was the first local authority to join the RAOTM program, which was created to support councils in generating sustainable, no-cost revenue while providing a highly effective advertising platform for local businesses.
Since joining the program, Gloucester City Council has generated over £15,000 in additional income, achieved without any upfront cost or operational impact. The revenue generated supports council services while making effective use of existing assets.
The RAOTM program utilises advertising space on refuse collection and recycling vehicles, transforming them into high-impact mobile billboards. These vehicles travel daily through high streets, residential areas, and industrial estates, delivering consistent exposure to thousands of residents across the city.
Find out more here https://www.roadvert.com/gloucester-council-renews-ads-on-the-move/