Knapton Wright

Knapton Wright We are an ambitious creative marketing agency with a passion for generating amazing results for the fantastic people with whom we work.

Social media: everyone's talking about it; everyone's talking on it. How can businesses use that to their advantage? Give us a call and we'll help you understand it in greater depth. From start-ups to SMEs and large multinationals, we have experience across the board of enabling businesses to generate commercially beneficial results using social media marketing. We are an ambitious social media ma

rketing team based in North Lincolnshire, but thanks to the way technology makes the world so small, we work with businesses up and down the UK and overseas

Meet Louise - the K in KW, director and just a fab all-rounder. Also, of course, Alex's other half.Very much a part of t...
17/08/2026

Meet Louise - the K in KW, director and just a fab all-rounder. Also, of course, Alex's other half.

Very much a part of the KW world, Lou, as she’s affectionately known, keeps everything in motion. Even though she has her fingers in many other pies outside of the agency.

At Knapton Wright, Lou brings calm, clarity and a very practical kind of brilliance to the business. The kind that does not always shout the loudest, but quietly gets things done, joins the dots, and asks the useful questions to keep the wheels turning.

But KW is only one part of the Lou's universe.

There’s The Old Granary, Lincolnshire. There’s Fred & Emily Jewellery, her jewellery business. And life on the family farm too. Then there’s running; she’s casually taking on an ultra next month, as well as a bit of glam and a lot of graft. There’s probably another five things we’ve forgotten because, frankly, Lou seems to fit more into a week than most people manage in a month.

Safe to say, all-rounder is an understatement when it comes to describing Lou. Capable, stylish, down-to-earth, real, busy, and brilliant. Makes sense that she’s one of our founding directors, really (laughing face).

If you know Lou, you’ll know exactly what we mean. What’s the first thing that comes to mind when you think of her? Glam? Graft? Running shoes? Farm life? Jewellery? All of the above?

Some collaborations just make sense.We’ve worked with Wayne at Balance Graphic Design for a long time now, and if you kn...
14/08/2026

Some collaborations just make sense.

We’ve worked with Wayne at Balance Graphic Design for a long time now, and if you know us, you’ll know his fingerprints are on a lot of what we put out into the world. Campaign visuals, brand ideas, design systems, social assets, print pieces - all the things that need a sharp eye, a steady hand, and someone who can turn a half-formed thought into something that actually works for our clients.

Yeh, that’s Wayne. Or, as he is more accurately known here: Waynooooooo.

So when we decided to add a bit more personality to our notebooks, it was only right that we handed the reins over to Wayne - and made sure that one of these bound beauties found its way to him. Just a small, useful, very KW way of saying: you’re part of this (KW), and your work is part of us.

We all know the best creative work rarely happens in isolation. It happens in the back-and-forth. The “what if we tried this?” The “I’ve mocked this up, what do you reckon?” The tiny details and shared sense of humour. Not forgetting the belief that good design should do more than look nice - it should make your message clear, and easier to connect with.

Not every project starts and ends online.For Uncle Henry's, the work is a reminder that strong marketing still lives in ...
13/08/2026

Not every project starts and ends online.

For Uncle Henry's, the work is a reminder that strong marketing still lives in the real world too - in the postcards people pick up, the leaflets they take home, the printed pieces they pin to a noticeboard, pass to a friend, or keep for later.

Alongside the digital side of the project, there’s real value in thoughtful design and print: clear, useful collateral that helps people understand what’s happening, where to go, and why it matters.

And when it’s done well, print doesn’t have to mean waste. It can be purposeful, practical and long lasting - produced in the right quantities, and designed to be useful beyond a single moment.

That’s what made this Uncle Henry’s project exciting for us - bringing together different collaborators, from design to production, to create something that supports the bigger picture - helping people discover, visit and engage with a brilliant local destination (here’s looking at you Balance Graphic Design, Rebecca Harrison Designs, Systematic)

If you’re heading to Uncle Henry’s this summer, keep an eye out.

There’s a bit of a theme emerging at KW - if we’re not at our desks, there’s a good chance someone’s out running, walkin...
10/08/2026

There’s a bit of a theme emerging at KW - if we’re not at our desks, there’s a good chance someone’s out running, walking, cycling, lifting, or signing up to something for a good cause.

From the agency sponsoring local running events and the cricket ground, to the team supporting local (and very much not local) sporting events, you name it the team is on it! Cricket, footie games, Rowan taking on Tough Mudderer for Lindsey Lodge Hospice & Healthcare, Emily doing Pretty Muddy for Cancer Research UK Race for Life, Amias at parkrun, Alex and Louise regularly getting the miles in, and Jo and Zoe keeping the gym game strong.

A nice little reminder that what happens outside work often says a lot about the people behind it - the energy, commitment, community, and willingness to get stuck in ✊

Whether it’s for fitness, fundraising, headspace, or just the joy of being active, we’re proud to have a team that shows up - in work, out of work, and sometimes covered in mud 💛

You have just two weeks left to submit your application to The East Midlands Bricks Awards 2026. From the spaces we live...
07/08/2026

You have just two weeks left to submit your application to The East Midlands Bricks Awards 2026. From the spaces we live and work in to the landmarks that become part of our everyday lives, the built environment plays a huge role in our sense of place.

Now in its 11th year, The Bricks Awards celebrate the people, places and projects shaping the East Midlands, and we’re proud to be supporting them once again. So much so that we’ve collaborated with the team behind the awards to give them a fresh new look for 2026.

Bold, bright and full of energy - just like the industry these awards represent - the new look has been inspired by bricks, blooms and a bit of star quality.

Speaking of star quality, nominations for the Awards are open and close on Thursday, 20th August.

Read our blog and find out more: https://www.knaptonwright.co.uk/insights/a-bold-new-identity-for-the-east-midlands-bricks-awards/ and submit a nomination: https://www.eastmidlandsbusinesslink.co.uk/mag/bricks-2026-nominations/

Not that the team needs an excuse to get out and about - especially when the sun is shining - but recently the stars ali...
06/08/2026

Not that the team needs an excuse to get out and about - especially when the sun is shining - but recently the stars aligned and Jo and Zoe headed off to spend the afternoon at Doddington Hall and Gardens for work and pleasure.

As well as capturing UGC content for Visit Lincolnshire's upcoming Regal Summer campaign, making the most of one of Lincolnshire’s most distinctive heritage locations, they also had the privilege to attend the Sculpture at Doddington preview night.

The visit gave them the chance to film and capture content across the estate, from the house itself - the tent room was 100% a fave, and across the estate grounds to show off the full visitor experience - the history, detail, character, and sense of discovery that make Doddington such a special place to explore.

As the day moved into early evening the focus shifted to art, Jo and Zo explored 300 pieces of sculpture on display in Doddington’s gardens and Stable Yard Gallery.

Always a highlight in the calendar, this year’s event - which runs until Septmeber 6th by the way - like the years that have gone before is doing an excellent job of making art accessible, inclusive, and immersive.

Having supported Doddington Hall over the last few years, including with previous design work for the sculpture event itself, it was great for the team to be invited back again - so a big thank you to the team for having us! 😊

It’s that time of the week… 👋Meet (or re-meet) Alex - the W in KW.If you know KW, you will already know Alex. Our fearle...
04/08/2026

It’s that time of the week… 👋

Meet (or re-meet) Alex - the W in KW.

If you know KW, you will already know Alex. Our fearless leader, resident straight-talker and wearer of yellow T-shirts - you’ll definitely see him before you hear him!

Alex leads the KW charge with a very clear purpose: to keep the work we do and the relationships we build relevant, rewarding and genuinely useful. Not just for our clients, but for the planet and the local business economy too.

He has an uncanny knack for understanding how businesses really work, spotting what they need, and cutting straight through the marketing fog that far too often clouds the industry. If there’s waffle in the room, it better be the edible kind!

Candid and frank, he is always pushing us as a team to think sharper, do better and keep blazing a trail for environmentally conscious businesses.

Because despite what Kermit the Frog says, Alex knows it *can* be easy being green - if you have the right tools, the right approach and the right people in your corner.

This is the second in our KW team (re)intro series, where we’re bringing you a little more about the people behind our projects. Keep your eyes peeled, because the K to the KW is next on the horizon.

But for now, our head honch? He really is a character like no other.

If you’ve worked with Alex, you’ll know exactly what we mean. What’s the first thing that comes to mind when you think of him? Sensible answers not encouraged (ridiculous ones expected)… 🤣

A couple of weeks ago, we welcomed four Year 10 students into the KW office for a week of work experience - Isabelle, Ed...
03/08/2026

A couple of weeks ago, we welcomed four Year 10 students into the KW office for a week of work experience - Isabelle, Edward and Charlotte from Caistor Grammar School, alongside Zak, who joined us through the Caistor Yarborough Academy

Across the week, they got stuck into agency life - learning more about marketing, researching Lincolnshire and its visitor economy, exploring campaign ideas, thinking about social content and presenting their work back to the team on Friday morning.

For us, work experience has never been about giving someone a laptop and hoping they quietly keep busy.

It is about giving young people a real insight into the world of work, showing them the range of roles that exist in a creative agency, and helping them see that careers in marketing, content, design, strategy and digital are within reach.

It is also good for us as a team. Having students in the office brings fresh energy, new perspectives and a reminder of why opening the door matters.

Nurturing the next generation is a big part of the KW way.

Thank you for spending the week with us. 👏

Read the full blog here: https://www.knaptonwright.co.uk/july-work-experience

30/07/2026

Interested in UGC? Here’s our Zoe sharing why content that feels more ‘real’ is usually the content that performs best.

Following on nicely from our post earlier this week about capturing *your own* footage, because while polished content absolutely has its place, so does the warm, natural, slightly wobbly but full of personality stuff that actually makes people stop scrolling.

At KW, we can help you make that happen in a few ways 🙂

We work with some bloody brilliant UGC creators, including Lincoln Bloggers, Daisy, and The Nomads You Know, to help brands show up in a way that feels authentic, relatable and very much not “we filmed this in a boardroom under strip lighting”.

And we can do it in-house too.

Armed with some new tech, we’ve been busy of late capturing more of those easy, off-the-cuff, behind-the-scenes moments that bring a bit of life, face and personality to brands.

If your content is feeling a bit meh, a bit too corporate, or a bit too “please see attached”, this is your sign to loosen it up.

Interested? Drop us a line. 🤳

When a rural destination has fishing, shooting, camping and accommodation all happening at once, the website has to do m...
29/07/2026

When a rural destination has fishing, shooting, camping and accommodation all happening at once, the website has to do more than just look the part.

It has to make the full offer easy to understand, easy to book, and easy to manage behind the scenes.

That was the challenge Otby House Farm came to us with.

Their online presence had become split across different websites, making it harder for visitors to see the destination as a whole - and harder for the Otby team to keep everything consistent and up to date.

So, we helped bring everything under one roof… it’s as if that’s our job! 😅

Working closely with Natalie and the Otby House Farm team, we delivered a structured WordPress website with more benefits behind the scenes than you might realise because “editable” is only useful when it feels manageable.

For Otby, the result is a joined-up platform that better reflects who they are: a family-run rural destination rooted in the Lincolnshire Wolds, with plenty for people to explore, book and come back to.

Take a look at the full case study: https://www.knaptonwright.co.uk/case-study/otby-house-farm/?utm_medium=social&utm_source=linkedin&utm_campaign=otby-case-study

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