Natalie Chappell Digital Marketing Freelancer

Natalie Chappell Digital Marketing Freelancer 📈 Digital Marketing Strategy
💸 Facebook & Instagram Ads
💰 Google Ads
📩 Email Marketing

Digital Marketing that delivers results and feels authentic to your brand.

📈 Digital Marketing Strategy
💸 Facebook & Instagram Ads
💰 Google Ads
📩 Email Marketing

04/12/2023

Recruiting NOW: USA Based High Ticket Closers at $800 per sale for PRE-BOOKED USA sales calls with dentists, selling our 100 leads guaranteed lead gen package.

Booked calls will be provided for you from our successful facebook ads funnel, in the dental niche.

You will be rewarded EXTRA for booking your own calls via IG, Email Outreach etc.

You MUST be confident in closing AT LEAST 20% of leads to sale.

If you are interested, email me [email protected] or apply below

Insanity: The very definition of doing the same thing over and over again and expecting a different result. In Dental Ma...
16/10/2023

Insanity: The very definition of doing the same thing over and over again and expecting a different result.

In Dental Marketing and especially Invisalign Lead Generation, there is a tendency to follow the crowd.

You see 5-10 dental practices all offering the same thing - free consultation, free teeth whitening, and free retainers, with £1,000+ off treatment.

It's an attractive offer, but everyone else is using it.

So your practice gets lost in the crowd, and there is no reason for a lead to choose you over 10 other competitors.

The result? Cheap leads, plenty of them. But low conversions, no booked appointments, and most importantly - no new patients.

All in all, a waste of time and money.

So, what if instead of the same-old same-old, you did something different?

Instead of offering every discount under the sun and attracting time-wasters and cheapos, your ads spoke to the very reasons WHY people want to get Invisalign in the first place?

What if you pulled upon the factors that make your practice unique?

This would make you stand out in the newsfeed, increase people's desire to choose you, and boost conversions.

The result? Higher ROI from your advertising.

At Rose Gold Marketing we specialise in creating unique offers that increase conversions for dental practices.

Interested in a chat about how?

Click the link in bio to book a call with our MD - Natalie!

We all hate it. You get 100+ leads a month but nobody picks up the damn phone when your team call them! The reason?Well....
05/10/2023

We all hate it. You get 100+ leads a month but nobody picks up the damn phone when your team call them!

The reason?

Well...the National Library of Medicine, Marketing Sherpa and many other institutions have conducted studies on this.

Their findings?

18-35 year olds prefer SMS Texts and Whatsapp.

36-64 year olds prefer email.

So what can we do to get more leads to book appointments and increase ad campaign ROI?

The answer is pretty simple - START sending Whatsapp and Text Messages to them. Better still, offer online appointment scheduling!

This morning I was scrolling through  and saw an ad for the new Potions & Remedies Collection of  . Inspired by the emot...
05/10/2023

This morning I was scrolling through  and saw an ad for the new Potions & Remedies Collection of  . Inspired by the emotive and creative names of each perfume, and the fairytale stories that describe each scent, I have been brainstorming names and descriptions for Invisalign for our dental clients to use in our ad campaigns.

Why? The harsh truth is that almost every orthodontist and general dentist in the UK offers Invisalign. And almost all of the ads look and sound the same. This leads to low conversion rates, price shoppers, and a lack of trust in the power of advertising to grow practice cases and revenue.

So what if instead, each practice branded their Invisalign treatment differently?

What if we told stories that elicited emotions and made patients FEEL connected and inspired by your practice specifically - making you stand out, leading to higher conversions and solving the age-old problem of 'our leads just don't pick up the phone or convert'.

Think back to when you were a child and your imagination ran free...

The fabulously fun names of W***y Wonka and The Chocolate Factory 'Everlasting Gobstoppers', Fairytales of Princesses...

This will work particularly well for Teen Invisalign where kids and parents alike will resonate with story-time.

So imagine...

Instead of 'Invisalign' you market clear aligner treatment as...

- Magic Tooth Fairy Smiles
- Abracadabra Aligners
- Pixie Dust Dentistry
- Enchanted Smiles
- Happily Ever After Smiles (great for weddings!)
- Genie Smile Studio
- Spellbinding Smiles
- Smile Wizardry
- Fairy God-Dentist of Smiles

At Rose Gold Marketing, we don't shy away from common Invisalign Lead Generation problems such as everyones ads looking and sounding the same. We get creative, inspired, and come up with unique ways of fixing the problem!

To talk to us about how we can work our magic on your Invisalign Campaigns, send us a DM or click the link in our bio to book a call!

               

This morning I was scrolling through TikTok and saw an ad for the new Potions & Remedies Collection of Penhaligon's. Ins...
05/10/2023

This morning I was scrolling through TikTok and saw an ad for the new Potions & Remedies Collection of Penhaligon's. Inspired by the emotive and creative names of each perfume, and the fairytale stories that describe each scent, I have been brainstorming names and descriptions for Invisalign for our dental clients to use in our ad campaigns.

Why? The harsh truth is that almost every orthodontist and general dentist in the UK offers Invisalign. And almost all of the ads look and sound the same. This leads to low conversion rates, price shoppers, and a lack of trust in the power of advertising to grow practice cases and revenue.

So what if instead, each practice branded their Invisalign treatment differently?

What if we told stories that elicited emotions and made patients FEEL connected and inspired by your practice specifically - making you stand out, leading to higher conversions and solving the age-old problem of 'our leads just don't pick up the phone or convert'.

Think back to when you were a child and your imagination ran free...

The fabulously fun names of W***y Wonka and The Chocolate Factory 'Everlasting Gobstoppers', Fairytales of Princesses...

This will work particularly well for Teen Invisalign where kids and parents alike will resonate with story-time.

So imagine...

Instead of 'Invisalign' you market clear aligner treatment as...

- Magic Tooth Fairy Smiles
- Abracadabra Aligners
- Pixie Dust Dentistry
- Enchanted Smiles
- Happily Ever After Smiles (great for weddings!)
- Genie Smile Studio
- Spellbinding Smiles
- Smile Wizardry
- Fairy God-Dentist of Smiles

At Rose Gold Marketing, we don't shy away from common Invisalign Lead Generation problems such as everyones ads looking and sounding the same. We get creative, inspired, and come up with unique ways of fixing the problem!

To talk to us about how we can work our magic on your Invisalign Campaigns, send us a DM or click the link in our bio to book a call!

🐸 As the famous quote goes, "You have to kiss a lot of frogs before you find your prince (or princess!)." The marketing ...
03/10/2023

🐸 As the famous quote goes, "You have to kiss a lot of frogs before you find your prince (or princess!)." The marketing agency world is no different.

When searching for a digital marketing partner to help you generate quality leads, get more Invisalign cases and grow your practice revenue, it's common to feel a bit disillusioned by the whole process.

Agencies that overpromise and underdeliver. Not enough Leads coming through. Those that do are poor quality. It's all just a lot of wasted time, effort, energy, and money.

Nonetheless, you persist, as you know that the key to Invisalign growth lies in finding the right partner who can deliver you more quality enquiries and paying patients, so you can focus on doing what you do best - creating life-changing smiles!

Stay positive my dental friends, your happily ever after may be just around the corner! ;)

On a serious note, if you are looking for your perfect lead generation partner for Invisalign or Implants, send us a DM and let's have a chat!



Did you know the average age of an Invisalign patient is 32 years old? 🦷💉When marketing Invisalign it is important to be...
03/10/2023

Did you know the average age of an Invisalign patient is 32 years old? 🦷💉

When marketing Invisalign it is important to be aware of the age demographic you are targeting.

This helps you decide which platform will work best, write messaging that resonates, and use imagery that reflects with that age group, resulting in higher conversion rates.

If you're interested in how we utilise this data to get qualified Invisalign leads for our dental practice clients, send us a DM!

Did you know the average age of a dental implant patient is 52 years old? 🦷💉When marketing dental implant treatments it ...
03/10/2023

Did you know the average age of a dental implant patient is 52 years old? 🦷💉

When marketing dental implant treatments it is important to be aware of the age demographic you are targeting.

This helps you decide which platform will work best, write messaging that resonates, and use imagery that reflects with that age group, resulting in higher conversion rates.

If you're interested in how we utilise this data to get qualified dental implant leads for our dental practice clients, send us a DM!

When promoting Invisalign treatment, it’s all about making you and your offer stand out. Let’s face it, you have at leas...
25/08/2023

When promoting Invisalign treatment, it’s all about making you and your offer stand out. Let’s face it, you have at least 10 competitors within a mile radius of your practice.

Discounting prices has been used heavily. Free Consultation, Free Whitening, Free Retainers. While that used to work, it’s become oversaturated, people skip past these ads, and the ROI has dropped. At the same time, it’s led to higher no shows and people not going ahead with treatment because they are simply price-shopping.

So how we get more and better quality leads? People that are genuinely interested in getting Invisalign treatment, and are willing to pay a premium for the best service - yours.

The answer? Go back to basics. Revisit the fundamental reasons people get Invisalign.

We know from research studies that most Invisalign patients are women aged 35-44.

What are the main reasons that 35-44 year old women want to get Invisalign? Generally it comes down to one of these three reasons:

ROMANCE: Appear more attractive to potential partners
CONFIDENCE: Look and feel their best, sometimes specifically for a special day e.g. their wedding day
STATUS: Get a promotion at work / the dream job

Now we know the main drivers for getting Invisalign treatment, we can use them in our ads.

Example: in this recent ad we talk about how Invisalign is the top secret weapon to getting your dream job. The result? People are intrigued, curious, and want to learn more.

As an agency we specialise in creating ads that make people want to get in touch with you. Not because you’re the cheapest, but because you ‘get’ them. If you’d like to talk with us about our lead generation services for your practice, send us a DM now.



























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Marlborough
SN83PF

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+447786446124

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