Enhanced Design Services

Enhanced Design Services Enhanced Design Services are a small web design, development and internet promotion company.

28/06/2024

Google's Latest Anti Spam

Google confirmed the completion of the latest spam update (last one was in March) in June 2024 spam update. The week-long process aims to enhance the quality of results by targeting websites that violate the company’s spam policies.

The update, which began on June 20, was announced via Google’s Search X account, the Google status board, shows the update finished yesterday (27th June 24).

The update is part of Google’s ongoing battle to combat web spam and improve user experience.

One of the key points was the targeting sites that break Google spam polices, Google’s spam updates tend to focus on the elimination of various forms of web spam, including:

Automatically generated content aimed solely at improving search rankings (Black Hat techniques)
Purchased or sold links intended to manipulate rankings
Duplicated content
Poor-quality content
Hidden redirects or other deceptive techniques

At Enhanced Designs we only use permitted “White Hat” techniques in our digital marketing. Get in touch and benefit in our 24 years’ experience.

28/06/2024
Mad March discounts and Easter Eggstravaganza ... get in touch for more details.
28/03/2024

Mad March discounts and Easter Eggstravaganza ... get in touch for more details.

Merry Christmas to All ... Get in touch for New Year. Free website evaluation, discounts on new websites email us on hel...
15/12/2023

Merry Christmas to All ... Get in touch for New Year.
Free website evaluation, discounts on new websites email us on [email protected]

25/10/2022

Why promote a website

The importance of a website for marketing should never be underestimated, even in these times of many social media platforms your website should be the backbone, the link all your marketing efforts.

Any internet / digital marketing strategy should: Create Awareness, Generate Sales, and Share Information.

Depending on the type of website you have (brochure, information or ecommerce) and how you utilise social media
Create a source of information.
Create product differentiation.
Generate higher revenue.
Provide communication opportunities.
Create target marketing or market segmentation.
Create word of mouth.
Create a reason to buy.
Create a platform to cross-sell and up sell.

Get in touch for more [email protected]

17/10/2022

With all the current advertising you could believe that DuckDuckGo (DDG) is a new kid on the search block, however it was founded by Gabriel Weinberg and launched back in February 29, 2008, and no it is not developed in China, its owned by Gabriel Weinberg in the US and has a number of investors.

DDG is a relatively safe search engine and you can use it without compromising your security. As with any other browser, DDG remains susceptible to viruses, malware, and other online threats. As with most internet security down to the user to take precautions.

In May 2022 it was reported that the DDG search engine is powered by the Microsoft’s Bing search engine, and alleged “an agreement with Microsoft includes stipulations that DDG not block LinkedIn and Bing advertising domains”.

Advantages
Does not store the IP addresses of its users and It uses cookies only when needed

Does not log any user information, only keyword / phrases related information

Same results for all users that entered the same keyword or phrase

No data share - users search terms with the websites that they visit as a result of their search

Includes data from a compilation of over 400 sources, such as Bing, Wolfram Alpha, Wikipedia, Yahoo! as well as its own web crawler, the DDG.

It relies on many open-source technologies and projects to provide you with private search results

“Burn Bar” lets you delete your browsing data and all cookies from your device on session close

One aspect I like is DDG will favour HTTPS sites

Disadvantages.
Sill relies on advertising to generate revenue, however the ads aren't personalised to the individual user.

Does not include any protection from viruses, malware, ransomware, or other internet nasty’s.

Only limited “local search result”

Not as many services as other larger search engines

It has to be said, how may relevant results will you get – yes Google tracks Google uses and so on, but it still remains that still in 2022 Google maintains to dominates the search engine market share, averaging an 92% market share worldwide – There are over 100 search engines and directories the search market is worth in excess of $114bn (2022). The second most used search is Bing 3.19% DDG is 0.64%

It seems Google remains the most used search in the world.

13/09/2022

It's 2022 ! … do I need a website or can I just use social media … ?

YES … A website helps build your credibility in your industry and legitimises your business, no matter how small. Even if it's just a website with some general info on it as website will help you market your business and/or services

With consumers increasing the amount of time they spend online on a daily basis, having a website has become essential for any business that wants to thrive in today's digital economy – just having a social media page will not get you “out there” a website will tie all your marketing into a great reference point. See my previous post “Social Media Reach in the UK”

For a free evaluation on your online presence get in touch by emailing [email protected]

08/09/2022

Social Media Reach in the UK
There are 45 million active social media users in the UK
England has the highest social media pe*******on rate
16 to 24-year olds are the biggest social media users
UK adults spend over an hour on social media every day

New client First Hand Sports Therapy website is live today,  - https://firsthandsport.uk "I’ve had a great personal expe...
08/09/2022

New client First Hand Sports Therapy website is live today, - https://firsthandsport.uk

"I’ve had a great personal experience with this company. They have developed a great website for my business! They have always been on hand with any questions or changes needed and I couldn’t fault the service at all. Thank you guys!"
George Gore - Founder & Joint Owner

"Very professional service, I am not a tech person and they explained everything to me without hesitation. Highly recommended"
Mike Edwards - Joint Owner

Address

New Street
Measham
DE127JN

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+447504960829

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