Carbon

30/07/2021

This week in identity: key role, new opt-out mechanism, and timeline for third party deprecation.

This week in identity: SSPs’ key role in identity, NAI’s new opt-out mechanism, and Google’s timeline for third party deprecation

28/07/2021

Insight into how Carbon automates the process of identifying, mapping and optimizing page categories and data signals so publishers can easily & quickly identify and package audiences for improved audience and activation.

Carbon automates the process of identifying, mapping and optimizing data signals so publishers can easily identify and package audiences.

04/01/2021

Hope everyone made the most of their festive period! With many people back to work today here's to a more profitable 2021 #2021

29/10/2020

If your platform or doesn't understand the relationship between , context and then it's time to evolve and use a revenue management platform

Digiday's 'WTF is an RMP?!' reveals how publishers are using real-time revenue data for improved analytics, segmentation and monetisation

20/10/2020

Learn how leverage unique machine-driven intelligence, segmentation and activation tools to understand and grow their high performing and high value audiences, across their own properties and the walled gardens

See how publishers leverage machine-driven audience intelligence to identify and activate audiences for more profitable audience development

15/10/2020

Carbon discusses how - faced with siloed audience , reporting and audience management tools - need to get a complete picture to effectively manage revenue and performance

Carbon discusses the need to have a consolidated, single source of truth for your audience, context and revenue insights to improve yields.

13/10/2020

Read about the 2 new Teesside Uni interns at Carbon that will be building new innovative tools for scoring website and creating

Carbon takes on 2 masters students as part of an internship scheme to build new tools for scoring website compliance and data visualisation.

07/10/2020

Learn how publishers sync unique machine-driven audiences with the walled gardens to accurately value and acquire audiences to grow their 1st party data and profitability

See how publishers leverage machine-driven audience intelligence, and sync with the reach of walled gardens to grow their data assets

06/10/2020

Combining audience , reporting and quality audience so can ensure profitable customer acquisition

Analyse audience in real time across all of your properties to execute more profitable user acquisition campaigns across all sources.

06/10/2020

Research from Durham University Phd student Thomas Winterbottom, Dr Noura Al Moubayed, Sarah Xiao and Carbon CDO Dr Alistair McLean could have huge implications for how image-based media is analysed and optimised

Read about the BMVC research paper into video QA that could have huge implications for how image-based media is analysed and optimised.

05/10/2020

Read how Carbon achieved over 200% uplift in CPMs & an overall increase for Fark, Inc

Carbon's AdIQ units outperformed standard ad units, achieving a 242% uplift on CPMs, contributing an overall 10% revenue uplift for Fark.

05/10/2020

Some of Dr Alistair McLean's highlights from the State of AI 2020 report including increasing interest from regulators, expanding areas such as ML Ops, applications to medicine, and ethical considerations

Highlights of State of AI 2020 report including expanding areas such as ML Ops, application to medicine, and ethical considerations.