The Creative Alchemist HQ

24/05/2022

// ANNOUNCEMENT: We've rebranded Double Eleven Limited!

With Double Eleven's Malaysia office launch underway this week and the recent announcement of their 300th member of staff, now is the perfect time to announce (and reveal!) the new brand we've created for the team at Double Eleven. Big thanks go to Mark South, Natalie Wicks and Kimberley Turner who sat through some (rather long!) workshops at the very beginning of this process and to Iain Farrell for working alongside us to complete this rebranding journey as well as Jo Potts and Laura Brodie.

"Working with Double Eleven has been an absolute dream for us, and continues to be so. Their desire to do the right thing and deliver a great product mirrors our own ethics and it's brilliant to see the company go from strength to strength. They're one of Teesside's flagship, success stories and we couldn't be prouder to work alongside them."

- Lisa Holt, Managing Director, The Creative Alchemist

"The Double Eleven brand is completely unique. Although they're a technically-focussed company, that's not the focus of their story; they're evolving how games are made; they're switching things up; they're challenging the status quo and re-writing the rule book. They're not ordinary so neither should their brand be."

- Beccy Owen, Creative Director, The Creative Alchemist

Double Eleven's vision is to leave a legacy as a games company who valued its people and changed the world of gaming for the better - you can find out more and view the full rebrand here - https://lnkd.in/eTG-FGzc

You can also check out the new microsite that has been developed in collaboration with Stockton-based company Ryze Agency. Thank you to David Smith, Matt Cole, Julie Poignot, Dave Briggs and Chris Gill for your fab expertise.

Big thanks also to the amazingly talented Chris Davis Studio who created the fab headshot imagery, we love them!
Tees Business

11/02/2022

We recently worked alongside Wander Films to help write the script for the film they created 'Why I Move'. It's fab to see it finally out there, helping to strengthen the campaign we branded and launched last week! If it gets one more person in South Tees moving, then we have done our job!

Check out the full project on our website - https://www.thecreativealchemist.co.uk/work/why-i-move

You've Got This

13/12/2021

Rebranding is all about creating connections, engaging hearts and captivating minds. It's a valuable business tool that will help you maximise your impact, but there's no need to be shy about it.

When deciding on your brand identity, just go for it. Create something so bold, unique and interesting that it can't possibly be recreated or mimicked by anybody else. Concentrate on conveying your uniqueness, your special traits and your one-of-a-kind spirit. Amplify it, expand it, intensify it. Strip it back, pull it apart, rebuild it.

Being unique is all about showing your true colours so let your brand shine as brightly as it can because, after all, if no-one really hates it, then no-one truly loves it either.

01/09/2021

// NURTURING LOCAL CREATIVE TALENT

Our Creative Director, Beccy Owen, has been helping Tom Burton and Lucy Tranter from The Northern School Of Art structure their Extended Diploma in Graphic Design, along with John from Better Brand Agency and Charlotte from Harvey and Hugo PR. You can read more about what they've all been up to on our blog:

https://www.thecreativealchemist.co.uk/blog/supporting-the-northern-school-of-art-to-create-their-extended-diploma-in-graphic-design

14/07/2021

Off the back of all of the hard work by Marcus Rashford to get food poverty further up the agenda, the government responded last year by pledging millions of pounds to help local authorities coordinate free holiday provision for kids receiving free school meals. An absolutely amazing effort by Rashford, and we're super excited to say that we've been involved locally in making this become a reality.

Working alongside The Junction Foundation we've been busy putting the final touches to the Xplore Summer Club '21 brand we've created to help them roll out this fantastic offer in our region, specifically across and

Funded by the Department for Education this holiday activities and food programme (HAF) has been designed to give children and young people the chance to meet new friends, learn new skills, take part in fun activities and, of course, enjoy some nutritious meals.

We consulted with young people to write a marketing strategy that would be fit for purpose, renamed and repositioned the 'programme' as a 'summer club' and created a vibrant, brand new identity and suite of marketing materials.

Whilst we love to shout about the work we're doing, we also love to think that the work we do actually makes a difference, so if your children could benefit, why not visit the website for more details about booking them onto some summer activities - https://thejunctionfoundation.com/xplore You won't need to pay either if your children are currently getting free school meals.

16/09/2020

We're absolutely buzzing to be able to share our latest piece of work - our rebrand for Teesside Hospice. Since becoming a corporate partner we've been working closely with the team to develop their identity to better reflect the amazing work they do. We've just updated our site with the project so why not take a look at the full process - https://www.thecreativealchemist.co.uk/work/teesside-hospice

21/05/2020

We're knee-deep in week nine of lockdown already and while there are some changes to the initial Government announcements we wanted to advise you of the measures we have put in place to ensure business as usual. While our office is closed, all of the team are working from home and will continue to work as normal. We're lucky that we can work remotely without business interruption.

We understand it's a difficult time for individuals and businesses, but we are here to support you and your business minimise the impact. We're skilled in all areas of brand strategy, design, marketing and digital solutions. If you would like to get in touch, please contact us on 01642 224706 or [email protected].

Our thoughts continue to be with those affected by COVID-19. Be kind, keep safe and look after each other.

06/12/2019

It was such a lovely feeling to be able to hand over 100 toys to the local Salvation Army this morning. No child should ever be without a present on Christmas Day, and these toys will go some way to make sure that doesn't happen. Thanks to everyone who supported us - you're all fantastic! 👏

29/11/2019

We're hiring! We're looking for a graphic designer to join our team in the new yea, so if you're up for the challenge, get applying. There's full details on our blog - https://www.thecreativealchemist.co.uk/blog/were-hiring

18/11/2019

Take a look at our most recent rebranding and repositioning project that we've been working on for Logic Architecture. Check out our short film for a sneak peak into their smart, new identity. https://bit.ly/2CRsOEL

11/10/2019

Friday feels! What better way to end the week than with a comment like this from one of our clients. We've been working with the team at Teesside Hospice on a rebrand and we can't wait to share it with you all.

03/07/2019

We are really thrilled to become a corporate partner of Teesside Hospice and look forward to working with them on an exciting new project over the coming months.

A Middlesbrough-based hospice recently presented companies with the opportunity of supporting end of life care by choosing to become a corporate partner. Teesside Hospice launched [...]