Mabo We are an award-winning digital marketing agency specialist in paid search (PPC), social media, and search engine optimisation (SEO) services.

Our mission is clear: to deliver profitable and efficient strategies that amplify our clients' growth.

01/06/2026

We're hiring an SEO Specialist 🚀

Ready to help brands grow their visibility across Google, AI search, and beyond? Join our team and work with a diverse portfolio of clients, delivering SEO strategies that help drive measurable results.

As part of a collaborative and ambitious team, you'll work closely with our Technical SEO and Outreach specialists to uncover opportunities, solve challenges, and deliver campaigns that drive measurable results.

If this sounds like the right fit, we'd love to hear from you! Link to apply in the comments below 👇

Around 40% of brand-site traffic is now being routed through AI tools 🤖Platforms like ChatGPT, Google AI Overviews, Gemi...
28/05/2026

Around 40% of brand-site traffic is now being routed through AI tools 🤖

Platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity are changing how people discover your content online. Users are getting direct answers before they even need to click through to a website.

If your content isn’t structured clearly for AI-first search, you could be missing visibility while competitors get surfaced instead.

In our latest blog, we break down:
• How AI-first search is changing online visibility
• What AI systems actually look for in content
• Why content structure matters more than ever
• Practical ways to improve AI visibility without abandoning SEO

Link in the comments 👇

Our team went to Social Day's “Social Media Fest” in Shoreditch and what a blast we had!From paid social insights to com...
22/05/2026

Our team went to Social Day's “Social Media Fest” in Shoreditch and what a blast we had!

From paid social insights to community building and AI chats, there was a lot to take in (in the best way).

Always nice getting out into the industry, hearing what’s working, what’s changing, and chatting with other marketers.

Thanks Social Day for a putting on a brilliant event 🎉

If AI can’t find your content, it won’t recommend it. 🤖Yes, traditional SEO still matters, but rankings alone are no lon...
20/05/2026

If AI can’t find your content, it won’t recommend it. 🤖

Yes, traditional SEO still matters, but rankings alone are no longer the full picture. As AI-generated answers become more integrated into daily search experiences, visibility now means being understood, trusted, and selected as part of the response.

One of the biggest misconceptions right now is that Generative Engine Optimisation (GEO) is replacing traditional SEO, but in reality, increased search visibility depends on them working together. Because if your content isn’t optimised for how AI interprets information, you could be missing out on opportunities to stay visible.

In our latest blog, we explore what SEO and GEO mean for the future of search, how they work together, and what businesses can do to prepare for the next evolution of online visibility.

Link in the comments 👇

Hip hip hooray, it’s our 13th birthday today! 🎉🎂13 is unlucky for some, but not for us 🔥 Here’s to another year of doing...
13/05/2026

Hip hip hooray, it’s our 13th birthday today! 🎉🎂

13 is unlucky for some, but not for us 🔥 Here’s to another year of doing what we love. Huge thanks to our amazing team and clients!

What a lovely day at the NE Expo at Newcastle Racecourse & Conference Centre yesterday! The team had a great time meetin...
08/05/2026

What a lovely day at the NE Expo at Newcastle Racecourse & Conference Centre yesterday!

The team had a great time meeting new people, catching up with familiar faces, and being part of another event that brings the North East business community together. ✨

A big thank you to Fresh Start Events and the North East Chamber of Commerce for organising another successful Spring Expo. We always enjoy being involved in events that create opportunities to connect, share ideas, and support local businesses.

Already looking forward to the next one 👏

A brilliant night at The Mabos ✨Last week, we came together for our annual awards to celebrate the people behind everyth...
01/05/2026

A brilliant night at The Mabos ✨

Last week, we came together for our annual awards to celebrate the people behind everything we do and to reflect on just how much we’ve achieved over the past year.

From individual wins to team successes, it was a night full of well-deserved recognition, proud moments, and plenty of epic dance moves đź’™

Here’s to everything we’ve built together, and to an even bigger year ahead.

619 million monthly users.🔍Not just scrolling but searching.That’s what makes Pinterest different. People aren’t there t...
29/04/2026

619 million monthly users.🔍
Not just scrolling but searching.

That’s what makes Pinterest different. People aren’t there to kill time and it’s more than just mood boards and recipes. Users are looking for ideas, planning purchases, and ready to take action.

If you’re not using Pinterest as part of your digital marketing strategy, you could be leaving traffic, growth, and revenue on the table for your competitors to snap up.

Not sure how to start? In our latest blog, we break down how to use Pinterest as a powerful performance channel, not just for creating awareness, but to help fuel a full funnel approach - Link in the comments 👇

23/04/2026

We’re hiring a Creative Content Lead to join our growing team 🚀

If you’re a hands-on creative who loves turning ideas into high-performing content, this could be the role for you. You’ll work across a diverse range of clients, producing performance-led creative that powers campaigns on YouTube, Meta, TikTok, Pinterest, and Display Networks.

You’ll be part of a collaborative, ambitious team while working closely with internal specialists and clients to develop ideas, spot content opportunities, and bring campaigns to life that actually deliver results.

If this sounds like your kind of role, we’d love to hear from you! Link to apply in the comments below 👇

619 million people are actively planning, saving, and shopping on Pinterest. And chances are, your audience is already t...
21/04/2026

619 million people are actively planning, saving, and shopping on Pinterest. And chances are, your audience is already there.

In the UK alone, Pinterest reaches:
• 39% of 18–24s
• 31% of 25–34s
• 29% of 35–44s
• 30% of those 45+

That means users aren’t just scrolling, they’re actively looking for ideas, brands, and products. So if your goal is to reach new audiences (and not just retarget the same ones), Pinterest deserves a serious spot in your marketing mix.

We recently wrote a blog breaking down why Pinterest advertising is such a powerful way to drive new customer growth - link in the comments 👇

Address

Mabo, 16-26 Albert Road
Middlesbrough
TS11PR

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 3pm

Telephone

+441287244080

Alerts

Be the first to know and let us send you an email when Mabo posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Mabo:

Share