Flex MR

13/12/2024

Yesterday, the FlexMR teams got together for the final time this year to celebrate the remarkable hard work and dedication carried out across the business, as well as the impactful charity and community efforts throughout 2024.

In a true spirit of celebration, each team showcased their most exciting and impactful projects, handed out great awards celebrating community, longevity, impact and influence across all business areas, and wrapped up the festivities with a fiercely competitive holiday quiz between nine teams.

02/02/2024

Environmental, Social and Governance strategies are a pivotal part of any business, but are tough to create if you don't know where to start - this is what Irwin Mitchell found when they asked their clients about their knowledge on the topic and current strategies.

Irwin Mitchell built a panel of clients on InsightHub to better understand their needs in ESG strategies, and spotted an opportunity to create some incredibly impactful services to help businesses create and implement their own ESG strategies.

Download the free case study to learn more about their 2-phase research project and the insights they found:

Explore how Irwin Mitchell used InsightHub to develop and launch new propositions to support their clients as they create their own Environmental, Social and Governance strategies. 

16/01/2024

Introducing: TextMR.

FlexMR's brand-new integrated qualitative data analysis tool on InsightHub, providing AI-powered qualitative analysis in minutes.

Use second-generation generative AI software to analyse a custom range of qualitative responses. Delve into raw data that has been codified and categorised by theme for easy on-sight sentiment analysis. Quickly navigate participant comments through custom interactive dashboards and filters. And use the simple, but impactful, summary function for immediate insights activation.

Find out more now:

FlexMR have launched their new data analysis tool, TextMR. TextMR uses generative AI to analyse qualitative text data to a high standard and allows for easy understanding of insights.

22/12/2023

It’s the time of year to look back at the progress we’ve made and start the next steps forward for more success in the new year. 2023 has been a particularly busy year for FlexMR, with exciting celebrations, new strategies and connections, and fascinating research experiences.

From having three of our amazing insight experts named as finalists for the GRIT Future List and putting on two successful AURA Masterclasses on our Customer Salience Framework, to implementing our own Net Zero pledge and undergoing pivotal team expansions, it’s going to be hard to top it all in 2024 – but, watch this space because we have some exciting plans for the year ahead.

We are now signing off for 2023, but before we do, we would like to wish our clients and colleagues a very happy holiday season!

See you in 2024!
The FlexMR Team

13/12/2023

Designing products and services that customers will love can be an important challenge to overcome, especially for organisations like Curo, whose customers are also their tenants.

Curo embedded the voice of their customers at the heart of their strategic decision-making to make sure the services they designed are just what their tenants need.

Download our case study now to learn how they use customer insights to supercharge their decisions:

Find out how Curo, one of the biggest landlords in the South West of the UK, used their VoiceBox Community Panel to connect with current customers and engage in a co-creative approach to service development.

29/08/2023

How can we increase the level of joy in our lives?

This is a question that everyone considers at many points in their lives - but if there is a way to increase our levels of joy, it remains a mystery to the majority.

So, the Art and Science of Joy co-founders, Andrew Cannon and Debby Schlesinger-Hellman, are currently working to create a more joyful world through international, multi-method online market research. With a dedicated community panel of participants on InsightHub wanting to live more joyful lives and a content calendar focussing on a new facet of joy each week, they are changing their participants' lives for the better.

Read the case study to find out more about the Year of Joy project now:

Joy is an emotion that many people feel fleetingly, but the Art and Science of Joy Co-Founders, Andrew Cannon and Debby Schlesinger-Hellman, are on a mission to help people cultivate more joy in their lives and spread joy to others through the Year of Joy community panel.

25/08/2023

As insight professionals our prodigal aim is to generate insights that can positively influence decisions throughout an organisation; but to do that, we need to figure out how stakeholders make their decisions and how we can engage them enough to make insight-based decisions.

Read our whitepaper now to learn how to engage stakeholders in insights in just three steps:

In our latest whitepaper, find out the ways that insight professionals can engage stakeholders throughout the market research process and beyond to ensure that insights are used to their fullest potential in decision-making processes.

23/08/2023

Isagenix's IsaInsights research panel was vital to the success of numerous strategic decisions, including the production of their new essential oils range. Their custom-branded panel hosted a wealth of Isagenix brand ambassadors keen to be involved with the brand's next venture.

Learn more in our case study here:

Find out how the IsaInsights panel, built on the FlexMR InsightHub platform, has served as a crucial element of the Isagenix Voice of Customer programme - even leading to new product launches.

21/08/2023

Are you a tech whiz with fabulous people skills? Or do you have a perchant for creative communication and networking excellence? If so, we might just have the opportunity for you.

We are hiring and currently have three great roles available across the Client Support and Sales teams - all are hybrid positions with a chance to work with some exciting national and international brands who are looking for high-impact insights to inform successful decisions.

If you want to join our team, then find out more about our available roles and apply now: https://flx.mr/3KNr0jA

18/08/2023

Research reports are the go-to method for communicate important data and insights. They are the main output of a research experience, and are the one thing stakeholders expect when it comes to conducting research - but that doesn't mean it has to be boring.

To write a compelling research report, it's important to define objectives, choose a structure and consider your audience before putting pen to paper.

Learn more now:

Research reports need to do more than present information. They need to make recommendations, inspire action and act as a catalyst for change.

16/08/2023

Choosing a research agency to partner with can be tricky - there are so many different options to consider, so how can you narrow them down?

From specific certifications to daily data security practices, there are a number of questions that can help you properly assess and evaluate the potential research agencies you want to partner with. Find out what those questions and considerations are now in the latest blog from our brilliant InfoSec Officer, Jess Arnold:

Choosing a research agency to partner with is a tricky task for most businesses. There are a lot of factors to consider, like cost, values, and experience, but data security is one of the most important. How can clients best understand the data security factor with potential partner candidates?

14/08/2023

How likely are your stakeholders to think about customers when making business decisions?

This is a key question that most insight teams ponder on a daily basis, alongside 'how can we encourage our stakeholders to take more insights into account in their decision-making processes?'. To answer these questions, we have a brand-new free webinar for you, where we will take a deep-dive into the science of decision-making, the role of insight teams in building a successful company culture and how to give market research a seat at every table in your organisation.

Exclusively available to AURA members, the webinar is scheduled to take place on 22nd August 2023 at 4:00pm, and will be hosted by former Marketing Strategy Director at Sky, Danny Russell.

Find out more about the webinar and how to secure your place now:

How often do your stakeholders think about customers when making critical decisions? Find out how to unlock the power of always-on insight driven decisions with customer salience.