OKZest

OKZest Increase user engagement by adding personalised text on top of eye-catching images.

Increase user engagement by adding personalised text on top of images, in emails and websites, using merge tags and data in your Email Service Provider or database. Examples:

- Hi {FNAME}, the {ITEM} you looked at in our store would look good on you
- Hi Sarah, the red hat you looked at in our store would look good on you
- Hey {FNAME}, these {ITEM} would go well with the {ITEMPURCHASED} you purc

hased last week
- Hey Jane, these shoes would go well with the belt you purchased last week
- {FNAME}, the insurance on your car {CARREG} is due in {DUEDAYS} days
- Martin, the insurance on your car KW66 KCJ is due in 21 days

Re-engagement campaigns are among the toughest emails to get right.The subscriber has been tuning you out for months. Th...
15/06/2026

Re-engagement campaigns are among the toughest emails to get right.

The subscriber has been tuning you out for months. They've seen your brand plenty of times and chosen not to engage. Getting the open is hard enough — and then they're greeted by the same generic image they've always seen.

A personalized image in a win-back email changes the dynamic. Not just their name in the subject line — a visual that reflects their history with your brand, acknowledges the gap, or shows what's changed since they were last active. Something that feels like it was made for that specific person, rather than sent to a list of 5,000 inactive subscribers.

OKZest makes this easy to set up. Worth testing on your next win-back flow.

→ okzest.com

We've added integration to making it really easy for marketing agencies to personalize images for their customers. e.g...
14/06/2026

We've added integration to making it really easy for marketing agencies to personalize images for their customers.

e.g. embed the weather forecast into images, personalised for each recipient

A common question about OKZest: does it integrate with my email platform?The answer is: it doesn't need to.OKZest gives ...
12/06/2026

A common question about OKZest: does it integrate with my email platform?

The answer is: it doesn't need to.

OKZest gives you an image URL. You paste that URL into your email template where your static image currently lives. Your email platform treats it exactly like a regular image tag — it has no idea anything special is happening.

Every subscriber gets their own personalized render when they open the email. Your ESP does its normal job. Nothing changes about your send process.

Works with Mailchimp, Klaviyo, ActiveCampaign, HubSpot, ConvertKit, MailerLite — any email tool that supports image tags.

-> okzest.com

Here's something worth thinking about in email design: the image loads first.Before subscribers read your subject line e...
10/06/2026

Here's something worth thinking about in email design: the image loads first.

Before subscribers read your subject line explanation, before they get to your copy, before they see your CTA — their eye has already gone to the image. It sets the tone for everything that follows.

A personalized image — something with their name, their tier, their data in it — immediately signals that this email was made for them specifically. A generic one doesn't.

OKZest makes image personalization as simple as changing a URL parameter. One template, and every subscriber sees their own version.

→ okzest.com

There's one email where personalization matters more than anywhere else: the welcome email.It has the highest open rate ...
08/06/2026

There's one email where personalization matters more than anywhere else: the welcome email.

It has the highest open rate of anything you'll send. New users are engaged, they're paying attention, and they're forming their first impression of your product.

And most SaaS teams are sending them a completely generic header image.

OKZest lets you put their name, company name, or pricing plan directly into the banner image — not just the copy. It's a small change to the most important email in your onboarding sequence, and it sets the right tone from the very first message.

Works with Mailchimp, Klaviyo, ActiveCampaign, and any other ESP.

→ okzest.com

Here's something worth knowing about how OKZest works: the personalized image doesn't get generated at send time. It ren...
05/06/2026

Here's something worth knowing about how OKZest works: the personalized image doesn't get generated at send time. It renders fresh at the moment each subscriber opens the email.

Why does this matter?

Because it means you can show real-time data — a live loyalty points balance, a countdown to expiry, information that's accurate when they open it rather than when you sent it. And in automated email flows, it means you never have to worry about subscribers seeing stale data in the image.

The image always reflects the right information for that person, at that moment.

-> okzest.com

Here's a gap in most email marketing test programs: nobody A/B tests the image.Subject lines, send times, CTA buttons, c...
03/06/2026

Here's a gap in most email marketing test programs: nobody A/B tests the image.

Subject lines, send times, CTA buttons, copy — all tested regularly. But the image stays the same for every variant, because dynamic images have historically been too complex to set up quickly.

OKZest changes that. Personalized images are now a URL parameter, which means they can be a proper test variable. Run a segment with a personalized banner versus your standard image. Track the click-through rate. See what the lift is worth for your list specifically.

Five-minute setup. Works with Mailchimp, Klaviyo, and ActiveCampaign.

-> okzest.com

Here's a small detail that makes a big difference in event invitation emails: the banner image showing each attendee's n...
01/06/2026

Here's a small detail that makes a big difference in event invitation emails: the banner image showing each attendee's name.

Not just "Hi [First Name]" in the subject line - the actual image, rendered with their name baked into the visual.

OKZest generates these automatically. You create the template once in their drag-and-drop editor, and every attendee sees their own personalized version when they open the email.

Works for conferences, webinars, networking events, product launches - any email where you want the invite to feel like it was made specifically for that person.

No developer needed. Works with Mailchimp, Klaviyo, ActiveCampaign, and any other ESP that supports dynamic image URLs.

If adding personalized images to your emails has been on the list but keeps getting pushed -Today is a perfectly fine da...
29/05/2026

If adding personalized images to your emails has been on the list but keeps getting pushed -

Today is a perfectly fine day to start.

Free testing plan. No credit card. 5-minute setup. Connects to Mailchimp, Klaviyo, and ActiveCampaign. No developer needed.

It doesn't need to wait any longer.

There's a reason OKZest's free plan has a watermark rather than a time limit.We want you to run a real campaign. Compare...
27/05/2026

There's a reason OKZest's free plan has a watermark rather than a time limit.

We want you to run a real campaign. Compare click-through rates. See how your subscribers respond to an email image that has their name in it versus one that doesn't.

The watermark is there so you can test properly - not so you're pressured into upgrading before you've seen results.

2,500 watermarked images per month, no time limit, no credit card.

Upgrade when the numbers make sense. Not before.

Address

Milton Keynes

Website

Alerts

Be the first to know and let us send you an email when OKZest posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category