06/01/2022
💥[4 Effective Digital Marketing Tips] 💥
It’s 2022, and you guessed it… digital marketing trends have changed yet again!
Want some advice? Be proactive, think ahead and unlock that creative spark within you. 🙌🏾
Let’s get into some tips! GO ⬇️
⭐️ Invent interactive digital content - “Let’s get visual, visual!” 🎶
Quizzes, polls, interactive infographics, animations, videos, reels, BTS footage, I seriously could keep going… get your target audience addicted to you in order to spark engagement! 🎥
⭐️ Thou shall not forget SEO!
Adopt EAT (Expertise, Authority, Trust) into your content and website. Audit your website regularly, improve your overall website on-page experience and make sure you link build. 🔐
*I will cover more on SEO in future posts*
⭐️ Understand your customer!
How are your customers using social media and how frequent is this?
What does your ideal customer look like? Could you describe them to someone else in detail? 💬
Ask your customer questions, build dialogue. Respond to all reviews, whether positive or negative in person. What experience could you offer to your customer that allows you to stand out? Have you thought about deals, discounts or incentives? 🤔
*I will cover more on customer segmentation in future posts*
⭐️ Optimise everything for mobile!
Less is more when it comes to mobile! How can you offer the same experience on your laptop to a user who is constantly on their phone?
Remember we spend more time scrolling on our phones than we do faffing around on our laptops, so adopt this approach when producing your content for your customers. 🤗
Save this post for later, and feel free to like, share and comment below. 🥸
#2022