Webtract

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Trust & credibility, affects user engagement on your site. Less user engagement = lower conversions.As a local small bus...
23/07/2024

Trust & credibility, affects user engagement on your site.

Less user engagement = lower conversions.

As a local small business. how are we expecting more people to enquire if they aren't staying on your website long enough to interact with it?

Did you know that optimizing images can dramatically improve your website's performance? Here’s why it matters and how t...
21/07/2024

Did you know that optimizing images can dramatically improve your website's performance? Here’s why it matters and how to do it:

Faster Load Times: Reduce image sizes to speed up your site and keep users engaged.

Improved SEO: Google rewards faster sites, so optimize images to boost your search rankings.

Better User Experience: Quick-loading pages create a seamless experience, encouraging users to stay longer.

Tips:
- Choose the right format: JPEG for photos, PNG for transparency, WebP for best compression.
- Resize to fit your display dimensions.
- Compress without losing quality with tools like TinyPNG, freeconvert or other online FREE-TO-USE programs

Importance of SSL Certificates & the surprising lack of them!I have looked at a lot of websites, particularly small inde...
20/07/2024

Importance of SSL Certificates & the surprising lack of them!

I have looked at a lot of websites, particularly small independent businesses and one-man-bands. One thing that consistently surprises me is the lack of SSL certificates. Perhaps 50% of these sites don't have one in place.

Meaning from one small action with a tiny investment into your business, not only will you be ahead of half of your competition , you'll also seem much more legitimate and trustworthy in the eyes of your viewers.

Available from your domain registrar (godaddy, google domains, ionos etc) and easy to install. Get secure.

Did you know that process automation can save businesses up to 30% of their time on repetitive tasks? By automating thes...
18/07/2024

Did you know that process automation can save businesses up to 30% of their time on repetitive tasks? By automating these tasks, companies can redirect valuable resources towards more strategic activities, increasing overall efficiency.

Additionally, automation ensures that processes are performed consistently every time, reducing errors and maintaining high-quality standards.

Implementing automation in small businesses nowadays is not only accessible, but valuable. You might use it in a way to automate your invoicing and tracking. Simplifying financial management, reducing manual errors, and improving cash flow accuracy.

Embrace automation and take more control over the operations with greater ease.

After defining what a CRM was our last post, I'd like to go over some of the basic Pro's and Cons.Firstly, a CRM is an i...
16/07/2024

After defining what a CRM was our last post, I'd like to go over some of the basic Pro's and Cons.

Firstly, a CRM is an investment in your business and therefore is designed to pay off. Whether it's directly paid off with an increase in revenue due to faster sales processes, smart marketing workflows & automated outreach or, with saved opportunity costs and a more organised & effective team.

Unlike an off-the-shelf solution, A Bespoke CRM is built with your business, customers, processes and products in mind. Geared to yield the best results for the way you work.

When you invest in your business with us, we are also invested in you. Dedicated to continued learning and keen to maximise the potential of your new system. We will always be on call to talk through new opportunities and how your CRM can help you take them.

What is a CRM?A Client Relationship Manager or "CRM" is a system that helps you organise, streamline and enhance your ex...
14/07/2024

What is a CRM?

A Client Relationship Manager or "CRM" is a system that helps you organise, streamline and enhance your existing operations and creates opportunities to implement new processes into your business through the use of process automation.

Having a personalised system for your business allows you to improve your customers experience, take on more business and close down leads faster.

Whether you have 9 clients or 900 clients, there are many benefits to having a CRM.

If you'd like to discuss how a CRM could help in your business, leave a comment!

I don't want to build a website for you.A strange sales pitch right?But it's true! I don't want to build it for you, I w...
13/07/2024

I don't want to build a website for you.

A strange sales pitch right?

But it's true! I don't want to build it for you, I want to build it for your customers.

And if you're reading this then you've proved my point. Most users would have left your website by now if it hasn't been designed with their experience in mind.

I offer free consultations for all things websites, if you'd like to talk, then let's connect!

Page speed might seem obvious, but how often have you left a site because it took too long to load? I know I have! Many ...
11/07/2024

Page speed might seem obvious, but how often have you left a site because it took too long to load?

I know I have! Many times...

Google: Google's research shows that 53% of mobile users will leave a site that takes longer than 3 seconds to load.

Akamai: A study by Akamai found that a 2-second delay in web page load time can increase bounce rates by up to 103%

Pingdom: According to Pingdom, the average bounce rate increases by 32% when page load time goes from 1 to 3 seconds.

Why do you want a good host?- Reliability means minimal downtime for your site.- Speed results in a better user experien...
09/07/2024

Why do you want a good host?

- Reliability means minimal downtime for your site.
- Speed results in a better user experience and a higher likelihood of conversion!
- Page speed also affects your visibility by helping you rank HIGHER ON GOOGLE
- A Safe host is a secure one, protecting you from malware and malicious intent by updating the necessary security protocols for you.

It's a word that we probably all hear a lot when looking at how to build a website. But what actually is it?And no, it's...
08/07/2024

It's a word that we probably all hear a lot when looking at how to build a website. But what actually is it?

And no, it's not just a piece of jargon. Web hosting is the official word used for the person/business responsible for storing all of the necessary files, data and information required for your website to function, stay connected and to perform how it should.

How your website is hosted can make a big difference to your website's performance. For example, a reliable hosting service ensures minimal downtime, keeping your site accessible around the clock.

Fast hosting speeds up load times, enhancing user experience and boosting your SEO rankings.

Additionally, quality hosting packages offer robust security features, protecting your site from potential threats.

Choose your web host wisely to ensure your website is always up, fast, and secure!

FUN FACTS about YOUR customers."State of Content" - A study published by Adobe found that 38% of people stop engaging wi...
05/07/2024

FUN FACTS about YOUR customers.

"State of Content" - A study published by Adobe found that 38% of people stop engaging with a website if the content or layout is unattractive or dated.

A study into Behaviour & Information Technology found that users make judgements based on the visual appeal of websites within just 50 milliseconds.

And finally, in 2015 Microsoft released a study that found Humans attention spans have dropped from 12s to 8s. So in the year 2024, how short could it now be?

Having a dated website with no visual appeal is a wasted investment in your business, especially in the modern marketplace.

Here are some SIMPLE and ACTIONABLE steps to ensure your website is secure, visible & feels smooth.1.Firstly, get your S...
03/07/2024

Here are some SIMPLE and ACTIONABLE steps to ensure your website is secure, visible & feels smooth.

1.
Firstly, get your SSL Certificate! for the smallest investment in your business it has an undeniable positive affect. When you have no SSL, you viewers will be greeted with a big warning page telling them your site is not secure and urging them to use another page. Literally turning your customers away BEFORE they even see your site!

2.
My second tip is to build your website with SEO best practises. Use a mixture of long & short-tail keywords to help your website rank for things that your customers are searching for. For example "Electricians in " Some of these searchterms are highly competitive so you won't be at the top of the page, but searchers will be able to find you A LOT easier.

3.
And lastly, COMPRESS YOUR IMAGES! Page loading speeds are determined by how much data you website holds and the users download bandwidth. You can't control the users data plan or connection but, you can control your website's load.

Use FREE online compressors like https://www.freeconvert.com/ and aim to get your images under 150KB

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