CopywriteRight

CopywriteRight CopywriteRight helps small businesses improve their website copy, strengthen their messaging, and show up more clearly in AI search.

I write practical, human-first GEO copy that supports visibility, trust, and enquiries.

One of the most useful habits for visibility is checking what AI actually says about you.It’s easy to assume your busine...
21/08/2026

One of the most useful habits for visibility is checking what AI actually says about you.

It’s easy to assume your business is being understood correctly online.

But until you test it, you don’t really know.

That’s why I created the GEO Self-audit and Tracker.

It gives you a simple way to check whether your business is visible, cited and described accurately when people use AI tools to search.

And once you know what’s happening now, you can improve it much more strategically.

Download my free GEO Self-audit and Tracker and run your first check this week: https://courses.copywriteright.co.uk/geo-self-audit

20/08/2026

Are you accidentally hiding your business?

In order for AI search to have a clear picture of your business, so it can easily recommend you and match you to the right searches, one of the easiest things to do is make sure that all your details are exactly the same everywhere you have them.

If they're different in different places, it's confusing for both people and AI.

Throughout your entire online presence, your business name, your location, what you do, and who you help, needs to be exactly the same everywhere.

AI doesn't read things the same way people do. If you have York as your location in one place and Yorkshire somewhere else, most people would understand that's essentially the same place and so it's the same business, but AI wouldn't.

AI sees things as entities: places, people, companies, objects, everything is a different entity.

This means it classes York as one entity and Yorkshire as a different entity.

So it would see that company as two different businesses in two different places.

Do a quick check today and make sure all your details online, everywhere you have an online presence, are exactly the same everywhere. Download my free GEO Self-audit and Tracker to help you: comment GEO for the link.

Where in the World 14/74 Apart from writing, my other passion is travel, so I thought I’d share a little something from ...
19/08/2026

Where in the World 14/74
Apart from writing, my other passion is travel, so I thought I’d share a little something from each of the seventy-four countries I’ve been to (in alphabetical order).

🌍 Cyprus

In 2018, I came back from China for the summer holidays and took the opportunity to go on a few mini holidays with different people. One of those trips was a few days in Paphos, Cyprus, with Kelly Robinson, a friend who I’ve known since we did a play together when we were 16!

It was the perfect combination of relaxation, delicious food (so much food!), stunning scenery, cocktails, dancing, a bit of culture with a visit to Paphos Castle, and wonderful company.

Where would you go for a mini break?

---

P.S. Find out how to improve your visibility in AI search results with my free GEO self-audit and tracker. Download it here: https://courses.copywriteright.co.uk/geo-self-audit

18/08/2026

One of the most common reasons businesses don't show up in AI search results is because their website isn't clear enough.

​AI needs to find out in fractions of a second what you do, who you help, how you help them, and where you are.

If that information isn't easy to see in two seconds, then AI isn't going to know the answers to those questions and so won't be able to match you to the right searches.

Download my free GEO Self-audit and Tracker to check what AI knows about your business and where the gaps are: https://courses.copywriteright.co.uk/geo-self-audit

True or False? Only big brands win in AI search results.False. Small businesses can absolutely show up in AI search.Big ...
17/08/2026

True or False? Only big brands win in AI search results.

False. Small businesses can absolutely show up in AI search.

Big brands may have more reach, but small businesses can become highly visible when their content is clear, specific and trustworthy.

In fact, being niche and specific is often an advantage.

You don’t need to sound bigger. You need to sound clearer.

Use my free GEO Self-audit and Tracker to see where your opportunities are: https://courses.copywriteright.co.uk/geo-self-audit

If your homepage is trying to say everything, it’s probably saying nothing.This happens a lot on small business websites...
14/08/2026

If your homepage is trying to say everything, it’s probably saying nothing.

This happens a lot on small business websites. There’s so much pressure to include everything that the main message gets lost.

But your homepage doesn’t need to do every job at once.

It just needs to clearly explain what you do, who you help and what someone should do next.

That’s what makes it easier for both people and AI to understand.

Download my free GEO Self-audit and Tracker to help you review your homepage with fresh eyes: https://courses.copywriteright.co.uk/geo-self-audit

13/08/2026

Wonderful group this morning, and a chance to share some tips on getting your business more visible in AI search results.

You don’t need to sound clever. You need to sound clear.Overcomplicated language creates distance. It makes your content...
13/08/2026

You don’t need to sound clever. You need to sound clear.

Overcomplicated language creates distance. It makes your content harder to read, harder to trust and harder for AI to interpret.

The best writing sounds natural, specific and easy to follow.

So if your website is full of jargon, abstract phrases or industry language your customers would never use, simplify it.

Plain English isn’t less professional. It’s more effective.

Use my free GEO Self-audit and Tracker to find which of your pages need simpler wording: https://courses.copywriteright.co.uk/geo-self-audit

Where in the World 13/74Apart from writing, my other passion is travel, so I thought I’d share a little something from e...
12/08/2026

Where in the World 13/74
Apart from writing, my other passion is travel, so I thought I’d share a little something from each of the seventy-four countries I’ve been to (in alphabetical order).

🌍 Croatia

When I lived in China, I would always try and make time for trips with my family when I came back to the UK in the summer. Visiting Croatia was just such a holiday with my Mum in summer 2018.

Dubrovnik is a beautiful city with so much to do and see there. We spent a lot of time in Dubrovnik Old Town, as well as getting the cable car up Srđ Mountain and the ferry to Lokrum Island, where we swam in Croatia’s very own mini Dead Sea.

We also saw Game of Thrones reminders everywhere as Dubrovnik was the filming location for Kings Landing.

Have you been to Croatia? Did you walk around the Dubrovnik Old Town walls?

---

P.S. Find out whether your business appears in AI search results and how to improve your visibility with my free GEO self-audit and tracker. Download it here: https://courses.copywriteright.co.uk/geo-self-audit

FAQs are one of the easiest ways to become more useful.And the more useful you are, the more likely you are to be recomm...
11/08/2026

FAQs are one of the easiest ways to become more useful.

And the more useful you are, the more likely you are to be recommended by AI search.

A good FAQ section doesn’t just take up space.

It answers the things people are already wondering before they get in touch.

It might be how you work, who you help, what results people can expect or whether your service is right for them.

From an online visibility point of view, it’s valuable because AI search is trying to find direct answers.

If your page has the answer AI is looking for, it becomes much more helpful and more usable.

Add a short FAQ section to your homepage, about page or services page, and see the differences it makes.

Download my free tracker to find out how useful AI finds your business: https://courses.copywriteright.co.uk/geo-self-audit

Address

Milton Keynes

Website

,

Alerts

Be the first to know and let us send you an email when CopywriteRight posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category