CopywriteRight

CopywriteRight CopywriteRight helps small businesses improve their website copy, strengthen their messaging, and show up more clearly in AI search.

I write practical, human-first GEO copy that supports visibility, trust, and enquiries.

Here’s a quick check before tomorrow’s free masterclass.Choose one service page on your website and ask yourself:• Can s...
11/10/2026

Here’s a quick check before tomorrow’s free masterclass.

Choose one service page on your website and ask yourself:
• Can someone quickly tell who it’s for?
• Is it clear what’s included?
• Does it answer a real question?
• Is the next step obvious?

You don’t need to fix everything before the session. Just bring a page you’d like to look at with fresh eyes.

Join me at 7pm tomorrow (Monday) on Zoom.
DM or comment FREE for the link.

So many epic things have happened this week! gave a brilliant masterclass on using Instagram to attract your ideal clien...
09/10/2026

So many epic things have happened this week!

gave a brilliant masterclass on using Instagram to attract your ideal clients for the current cohort of my course, The AI Visibility Advantage.

At ’s Online Business Growth Summit, I gave a masterclass on How to Make Your Offer Visible to AI Search so the Right People Find, Trust, and Buy It, and joined a fantastic panel to talk about what makes an offer actually sell.

In Leeds, ’s Elevate Mastermind group (which I’m part of) had an in-person strategy day and I ran a workshop about Why AI Isn’t Recommending Your Business Yet and What to Fix First. I shared practical tasks based around the first pillar of my CITES Framework – Clarity – which got everyone implementing on the spot as well as knowing what to do next. One person has already seen their changes have an impact!

happened yesterday, and I was so excited and honoured to be asked to speak by the awesome . I talked about AI and how, whether you love it or hate it, it’s not going anywhere. But small businesses have a window of opportunity to become trusted and recommended by AI (without needing any technical knowledge or experience), which means you’ll get in front of the right people – the people who are looking for exactly what you do.

My week was full of listening to amazing, inspiring people. (.hardacre1 being one of them!) I took so much away that it’s going to take me a while to process and work out what I’m going to do with it all!

In the meantime, come along to my free masterclass on Monday 12th October where I’ll walk you through how to get your business found by AI – in a non-techy way. Register here: https://courses.copywriteright.co.uk/ai-visibility-signup

It’s today!Reclaimed Means Business, created by the awesome Lindsay Marie McGlone, is a business event unlike any other ...
08/10/2026

It’s today!

Reclaimed Means Business, created by the awesome Lindsay Marie McGlone, is a business event unlike any other – and I’m so so excited to be speaking at it!

Who else am I going to see there?

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P.S. If you enjoy my talk today (or miss it), come to my free masterclass – DM or comment FREE for the link.

Where in the World 21/74Apart from writing, my other passion is travel, so I thought I’d share a little something from e...
07/10/2026

Where in the World 21/74
Apart from writing, my other passion is travel, so I thought I’d share a little something from each of the seventy-four countries I’ve been to (in alphabetical order).

🌍 French Polynesia

French Polynesia is a tropical paradise and somewhere that had always been on my bucket list, so what better place to choose for our wedding and honeymoon?

In September 2022, my spouse and I spent two amazing weeks in our dream destination. Most of the time we stayed in overwater bungalows where could watch the fish through crystal clear turquoise water – something I’d always wanted to do.

We drove through the rainforest where we saw lots of waterfalls in Tahiti, got married and had breakfast brought to us by canoe in Bora Bora, and went snorkelling with a humpback whale, blacktip sharks, stingrays, eagle rays and sea turtles in Moorea, where I also got a new traditional Polynesian-style tattoo.

It was just perfect.

Which tropical location would be your dream destination?

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P.S. Find out how to get your business found and recommended by AI in my free masterclass. DM or comment FREE for the link.

One of the easiest AI search wins is also one of the most overlooked.Your business details need to match exactly everywh...
06/10/2026

One of the easiest AI search wins is also one of the most overlooked.

Your business details need to match exactly everywhere online.

This means your business name, website, phone number, location and service description need to be consistent across your website, Google Business Profile, LinkedIn, Instagram and any directories you’re listed in.

When those details don’t match, it creates confusion. Not just for people, but for AI too.

You don’t need a full rewrite to improve this. You just need to compare the basics line by line and tidy up anything inconsistent.

This one task alone will make your business easier for both people and AI to understand.

Join my free masterclass at 7pm on Monday 12th October to learn more quick and easy ways to get your business found and recommended by AI.

DM or comment FREE for the link to register.

Your audience doesn’t just search for the name of a service. They have questions, problems and decisions they’re trying ...
05/10/2026

Your audience doesn’t just search for the name of a service. They have questions, problems and decisions they’re trying to work through.

Useful content anticipates those questions and answers them directly. This helps potential clients make progress, while also making your expertise easier to recognise.

In Get Your Business Found by AI, my free live masterclass, I’ll show you how to think beyond a list of keywords and make content more helpful for real search questions.

Free on Zoom, 7pm Monday 12th October.
DM or comment FREE for the link.

Are you struggling to turn your Instagram posts into enquiries?As part of The AI Visibility Advantage – the course I run...
04/10/2026

Are you struggling to turn your Instagram posts into enquiries?

As part of The AI Visibility Advantage – the course I run to teach coaches, consultants and online service providers how to get recommended by AI (in a non-techy way) – I’ve got 6 amazing bonus masterclasses by guest experts lined up.

Beth Cameron is our final brilliant guest expert for this cohort, and I’m really excited that she’s joining us tomorrow!

Beth is an Instagram strategist and graphic designer with 9 years of experience in digital marketing, helping service providers turn their expertise into content that builds trust and attracts potential clients.

In her masterclass, Create an Instagram That Attracts Your Ideal Clients, BethJCreate will share how to make your profile explain why someone should work with you, create content that speaks to the people you want to reach, and give them a natural next step towards becoming a client.

Learn how to get your business recommended in AI search results and much more by joining the launch event for the next cohort – DM or comment LAUNCH for the link.

03/10/2026

Do you have the evidence to back up your claims?

Evidence is essential to get your business showing up in AI search results.

AI doesn't trust wishy-washy claims like "We help businesses grow" if there's no solid evidence behind it. And if it doesn't trust you, it's not going to recommend you.

Here's the easiest way to change this. Wherever you've got a claim, add some genuine proof next to it, such as before-and-after examples, statistics, testimonials, or anything else that proves your claims are true.

Get more tips like this in my free masterclass on Monday 12th October at 7pm.

DM or comment FREE for the link.

Can a new visitor to your website or profile tell, within a few seconds, who your service is for?If the answer is, “It d...
02/10/2026

Can a new visitor to your website or profile tell, within a few seconds, who your service is for?

If the answer is, “It depends which page they’re on,” your messaging needs more focus. Using language specifically directed to your target audience helps potential clients recognise themselves and gives AI clearer context.

I’ll explain why clarity matters for AI visibility in my free masterclass on Monday 12th October.

7pm on Zoom. DM or comment FREE for the link.

02/10/2026

What makes people decide to work with you?

Here's a quick tip to get more visible in AI search results.

Write down three questions that potential clients or existing customers ask you before they decide to work with you.

Make those into content, social media posts, and an FAQ section on your homepage.

If you've got the answers that people are already asking, AI is much more likely to recommend you in its search results.

Get more tips like this in my free masterclass on Monday 12th October at 7pm.

DM or comment FREE for the link.

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