RacingLine Group

RacingLine Group Specialist events, motorsport and performance parts upgrades services to the Automotive Sector RacingLine’s story started in 2001.

RacingLine Group is a thriving Automotive Industry specialist agency based in Milton Keynes, England, delivering wide-ranging motorsport programmes, corporate events and our performance parts upgrade range around the world. The company was formed to deliver outsourced motorsport management to its manufacturer clients. Initially, it ran the Volkswagen Racing programme (Volkswagen AG originally foun

ded the company in 1997 before selling it to owner Sam Roach in 2001). Fifteen years later, and the company still operates the UK's most successful manufacturer-backed racing Championship, the Volkswagen Racing Cup. Alongside, it proudly manages and promotes the UK's FIA Formula 4 concept, the F4 British Championship.This is a high-profile single-seater racing championship widely regarded as the starting point for any driver aiming for Formula One. Alongside the motorsport activity at the heart of the original company, expansion into delivering corporate events to our automotive clients soon followed with the formation of RacingLine Events Limited. From there a network of support services to enable the team to fully deliver these events from in-house resource was added. Today, the wholly-owned subsidiary RacingLine Events delivers hundreds of high quality corporate events each year for its manufacturer clients; these range from vehicle launches, to incentive travel, to specialist driving events, to meetings and conferences. Meanwhile, and most recently, RacingLine Performance Ltd has been added to the Group. RacingLine Performance develops, markets and distributes a range of performance and motorsport automotive upgrade parts, borne out the team's extensive motorsport experience. With an in-house engineering team, this range is today sold in every major market in the world, with global sales growing each year. RacingLine is today based in Blakelands, Milton Keynes, United Kingdom and continue to develop new clients and new programmes each year.

RacingLine will be back at  The SEMA Show in Las Vegas next week with our RacingLine Performance and MMR brands. It's th...
27/10/2022

RacingLine will be back at The SEMA Show in Las Vegas next week with our RacingLine Performance and MMR brands. It's the biggest Automotive Show in the world, running November 1-4 and we'll be in the prestigious Central Hall, booth #23429. Come say hi if you're going!

Congratulations to RacingLine MD Sam Roach who has been awarded the prestigious John Nicol Memorial Trophy at Silverston...
27/02/2022

Congratulations to RacingLine MD Sam Roach who has been awarded the prestigious John Nicol Memorial Trophy at Silverstone by the BRSCC, an accolade awarded annually over the past 41 years to the person or organisation that has done the most to promote the furtherance of motorsport. Sam’s name joins motorsport greats such as Damon Hill, Lewis Hamilton, Mark Webber, Jensen Button and the Williams F1 family on the famous trophy.

It’s been a very special weekend for the whole RacingLine family: invited to partner the SpeedMachine festival and FIA W...
27/05/2019

It’s been a very special weekend for the whole RacingLine family: invited to partner the SpeedMachine festival and FIA World Rallycross at Silverstone, delivering hundreds of RacingLine Track Experience rides in our track fleet, plus an amazing garage display of our cars and parts. And as if that wasn’t enough, we've hosted over 100 of our dealers for Dealer Conference from every corner of the world. It's our biggest and best yet. Thanks to each and every person involved in our wonderful (and ever-growing!) RacingLine family ♥️

Racingline’s British F4 2019 championship kicks off this weekend - will we discover another Formula 1 star of the future...
02/04/2019

Racingline’s British F4 2019 championship kicks off this weekend - will we discover another Formula 1 star of the future? 🏁

The old, the new and...the iconic. One of RacingLine Events’ favourite ever days out, working with Bentley Motors ❤️
03/03/2019

The old, the new and...the iconic. One of RacingLine Events’ favourite ever days out, working with Bentley Motors ❤️

30/12/2018

Christmas is over and it's now full speed ahead for the RacingLine Performance team to prepare for Autosport International Show, with RacingLine's biggest and best stand ever - just opposite the main stage in Hall 1. Come visit us on Stand 1350 for all the latest!

A proud day as the RacingLine-run British F4 Championship’s 2015 winner Lando Norris signs up for McLaren in Formula 1 f...
03/09/2018

A proud day as the RacingLine-run British F4 Championship’s 2015 winner Lando Norris signs up for McLaren in Formula 1 from 2019.

2015 champion secures McLaren race seat Teenager signs multi-year deal to move to F1 First British F4 graduate to reach the top of the single-seater ladder 3 September 2018 – Lando Norris, the inaugural winner of the F4 British Championship certified by FIA – powered by Ford EcoBoost title, will...

10/08/2018

A sad & very personal post from us all at RacingLine. Tony Ellis, a good friend, passionate VAG owner and part of our RacingLine extended family was tragically taken from us last week, way too early, from Pancreatic Cancer. Whilst we celebrate Tony's life today, if anyone can spare a small donation towards the Pancreatic Cancer Research Fund via his justgiving page it would be appreciated. Our thoughts with Tony's family and friends.

https://www.justgiving.com/fundraising/tony-ellis67

Cannot wait for this weekend as we get the 2018 British F4 season back into gear for our client Ford Performance followi...
23/07/2018

Cannot wait for this weekend as we get the 2018 British F4 season back into gear for our client Ford Performance following the summer break. 👊

Eyes on the championship as we get ready to race again this weekend following the summer break. 👀

Happy   guys and girls! 🙌😃 An R moment captured in a selfie when we worked with Volkswagen to bring you the hugely succe...
21/06/2018

Happy guys and girls! 🙌😃
An R moment captured in a selfie when we worked with Volkswagen to bring you the hugely successful Volkswagen R Experience around Silverstone circuit at Speedmachine. 🤳

So many fans coming to the British F4 autograph sessions and trying out our epic virtual reality experience this season....
15/06/2018

So many fans coming to the British F4 autograph sessions and trying out our epic virtual reality experience this season. It's the only experience of its kind on the BTCC package and of any junior single-seater series in the world. That's because when RacingLine does motorsport management, we make sure we're always at the forefront. 👊😉

Address

4 Quatro Park, Tanners Drive
Milton Keynes
MK145FJ

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+441908210077

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Our Story

RacingLine Group is a thriving Automotive Industry specialist agency based in Milton Keynes, England, delivering wide-ranging motorsport programmes, corporate events and our performance parts upgrade range around the world. RacingLine’s story started in 2001. The company was formed to deliver outsourced motorsport management to its manufacturer clients. Initially, it ran the Volkswagen Racing programme (Volkswagen AG originally founded the company in 1997 before selling it to owner Sam Roach in 2001). Fifteen years later, and the company still operates the UK's most successful manufacturer-backed racing Championship, the Volkswagen Racing Cup. Alongside, it proudly manages and promotes the UK's FIA Formula 4 concept, the F4 British Championship.This is a high-profile single-seater racing championship widely regarded as the starting point for any driver aiming for Formula One. Alongside the motorsport activity at the heart of the original company, expansion into delivering corporate events to our automotive clients soon followed with the formation of RacingLine Events Limited. From there a network of support services to enable the team to fully deliver these events from in-house resource was added. Today, the wholly-owned subsidiary RacingLine Events delivers hundreds of high quality corporate events each year for its manufacturer clients; these range from vehicle launches, to incentive travel, to specialist driving events, to meetings and conferences. Meanwhile, and most recently, RacingLine Performance Ltd has been added to the Group. RacingLine Performance develops, markets and distributes a range of performance and motorsport automotive upgrade parts, borne out the team's extensive motorsport experience. With an in-house engineering team, this range is today sold in every major market in the world, with global sales growing each year. RacingLine is today based in Blakelands, Milton Keynes, United Kingdom and continue to develop new clients and new programmes each year.