09/10/2026
An agency can only sell you what they do, and whilst specialist support in certain channels is very useful if you're managing a proper marketing strategy and outsourcing the implementation of certain channels.
But this has caused, many business owners to look at channels as options. Particularly when freelancers or agencies will of course be wanting to position their offering at the most valuable in your mind.
In reality, they're just tools, delivery systems, "channels", to deliver your marketing.
Marketing is human psychology, messaging, it's what goes out on those channels.
Understanding which channels will allow you to reach people at volume, which will allow you to reach the same people with frequency, which will offer the prospect an easy way to follow a CTA and enquire, and more importantly how to put all of them together so that you can puck up those quick wins whilst at the same time, building a strong recognisable brand and accruing compounding growth.
When marketing is done well and you have solid routes into your sales pipeline and a strong brand, over 50% of your sales wont be trackable. They'll just come from the trust and positioning you've built over time.
Weighing up which single channel to choose based on which you think will bring you leads the fastest will give you the best chance of being in exactly the same position this time next year.
Make your marketing intentional and keep it fully connected with your sales process.
