Fable & Verse

Fable & Verse Fable & Verse offers marketing & advertising support to small businesses that bring joy. We're all about...

➖Marketing and advertising that stops the scroll.

Welcome to Fable & Verse - a network of expert freelancers offering marketing and advertising support to small businesses that bring joy.
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Lead by director Georgia Mizen, who founded the company in 2017 in Bristol, Fable & Verse offers storytelling that sells. If you can capture your audience's imagination, you can sell to them.

➖Working with expert freelancers across the digital marketing spa

ce. Our collective background in wildly successful marketing campaigns with 'wow' concepts and captivating narratives says it all.

➖Specialist skills in conceptualising, implementing and managing creative ad campaigns across social channels including Meta, Pinterest, Reddit, LinkedIn and Google.

➖Working with brands that put a smile on your face, in industries including travel, culture, food & drink, gaming, fitness, wellness, hospitality and leisure and more.

➖Being your entire marketing department. We can take care of everything from content and email marketing to organic social media and analytics. Agency skills, not agency prices.

Most business owners know they should be looking at their data.The problem is that the moment they open Google Analytics...
11/06/2026

Most business owners know they should be looking at their data.

The problem is that the moment they open Google Analytics, Meta Business Suite or Shopify, they're hit with a wall of charts, percentages & acronyms that feel designed for somebody else. Bounce rate, CTR, CPM, ROAS, Attribution windows. It's enough to make anyone close the tab & promise they'll look at it later. So instead, decisions get made on instinct… what worked last year, what a competitor is doing, what feels right.

But most business owners don't need to understand every metric! They just need to understand the handful that actually matter to their business, because data isn't really about numbers. It's about understanding:

→ What your customers respond to

→ What they ignore

→ What's stopping them from taking action

→ Where your marketing budget is actually working

We've seen this first-hand with clients, sometimes the problem isn't the advert, it's the landing page. Sometimes the best performing channel isn't the one you're spending the most money on & sometimes the content you think is working isn't the content driving enquiries. Your data just helps remove the guesswork. Not so you can become a data analyst, but so you can make smarter decisions.

The businesses that get the most from their marketing budgets aren't always the ones spending the most. They're usually the ones paying attention to what's already there.

Do you regularly check your analytics, or are you firmly in the ‘I'll look at it later’ camp? 👀

One of the questions we get asked all the time is: “How do we actually reach the right audience?”& a lot of businesses a...
04/06/2026

One of the questions we get asked all the time is: “How do we actually reach the right audience?”

& a lot of businesses assume that that answer is simply “post more”. More content, more ads, more platforms, more budget.

But reaching the right people effectively usually has far less to do with volume & far more to do with relevance. Your audience might already be seeing your content, it just might not be landing.

A lot of the time, the issue isn’t reach. It’s 👇
→ unclear messaging
→ weak positioning
→ content that feels too broad
→ marketing that’s trying to speak to everyone at once

The brands that consistently connect with their audience tend to understand three things really well: Who they’re talking to. What that audience actually cares about. & where they’re most likely to pay attention.

& that’s when marketing starts becoming far more effective. Not because you’re shouting louder, but because the message feels more relevant when it arrives.

Sometimes reaching the right audience isn’t about doing more marketing, it’s simply about creating marketing that people actually recognise themselves in.

Summer is almost here & just because your audience might be mentally checked out with one eye on a holiday countdown, do...
01/06/2026

Summer is almost here & just because your audience might be mentally checked out with one eye on a holiday countdown, doesn’t mean your content has to disappear too! ☀️

In fact summer can be a really good time to loosen up your content a little, show more personality & try ideas that feel lighter, more conversational & easier to engage with.

Here’s a few simple content ideas we love for this time of year 👇

→ Run a summer giveaway or seasonal competition

→ Share behind-the-scenes moments from your team’s summer routines

→ Create round-ups of books, tools, podcasts or playlists you’re loving

→ Try a mini content series with quick tips or founder reflections

→ Repurpose older high performing posts with a summer twist

→ Launch a flash sale

→ Ask your audience more questions & focus on conversation led content

Not every post needs to be a hard sell. Sometimes summer is about staying visible, staying consistent & keeping your audience engaged while attention spans shift a little. Some of the best performing content at this time of year tends to feel the most human.

If you need support with your social media strategy or content creation over summer, be sure to drop the Fable & Verse team a message, we’d love to help!

One thing marketing keeps proving time & time again? Nostalgia is powerful when it’s used properly.A great example of th...
28/05/2026

One thing marketing keeps proving time & time again?

Nostalgia is powerful when it’s used properly.

A great example of this is Guinness, who have revived their 1990 World Cup campaign ahead of this summer’s huge football season in the US, remixing a piece of creative that originally marked Ireland’s first appearance on the world stage.

It works so well because it taps into something bigger than football itself… familiarity, memory, shared cultural moments.

The best nostalgia marketing doesn’t just make people remember an old ad, it makes them remember how something felt. & that’s exactly why brands keep returning to it, because in a world where audiences are overwhelmed with new content every day, familiarity cuts through quickly. It creates instant emotional recognition.

What Guinness has done well here is avoid making it feel like a simple re-run. The campaign still feels current through merch collaborations, social activations & fan culture, while keeping the original spirit of togetherness at the centre. & that balance is important because nostalgia only works when it still feels relevant to the audience you’re speaking to now, otherwise it risks becoming marketing for the sake of memory rather than connection.

When brands get it right though, nostalgia becomes more than a throwback, it becomes a shortcut to trust, emotion & cultural relevance all at once.

We asked our freelance community one simple question: ‘What’s something you wish you knew when you first started freelan...
27/05/2026

We asked our freelance community one simple question: ‘What’s something you wish you knew when you first started freelancing?’ 👀

& a lot of the answers had the same theme… nobody really has it all figured out at the beginning.

Freelancing can offer incredible freedom, flexibility & opportunity, but it’s also a huge learning curve. Most people are learning in real time, building the business while simultaneously trying to run it.

So here’s a few words of wisdom our freelancers wish they’d heard sooner:

✨ You don’t need to have everything mapped out from day one. A lot of confidence comes from doing, not waiting until you feel ready.

✨ Put money aside for tax early. Future you will be very grateful.

✨ Open a business bank account as soon as possible. Keeping everything separate makes life infinitely easier.

✨ Learn what actually counts as a business expense. The small things add up quickly.

✨ Don’t rely on one source of work. Having a mix of networks, referrals, job boards & repeat clients creates much more stability.

✨ Build a community around you. Freelancing can feel isolating without people to lean on, learn from & share the chaos with.

One of the biggest misconceptions about freelancing is that everyone else knows exactly what they’re doing. In reality, most freelancers are constantly learning, adapting & figuring things out as they go. The difference is usually just having the right foundations & the right people around you! If you’d like to join the community drop us a line & we’ll send you the sign up form!

Define your audience, don’t just assume you know them 📣One of the biggest mistakes we see in marketing is businesses try...
26/05/2026

Define your audience, don’t just assume you know them 📣

One of the biggest mistakes we see in marketing is businesses trying to speak to everyone at once. On paper it sounds like the safest approach, cast the net wide & hope more people connect with it. But in reality, broad messaging is usually the easiest thing to scroll past because when your content is trying to appeal to everybody, it often stops feeling relevant to anybody.

The strongest marketing strategies tend to have one thing in common: clarity. They know exactly who they’re speaking to, what matters to that audience & how to position themselves in a way that actually resonates.

Here's a few things that help 👇

📈 Look at the data properly, from analytics, feedback, enquiries & engagement patterns as they will usually tell you more than assumptions ever will.

👥 Build audience profiles that go beyond basic demographics. Think about motivations, frustrations, behaviours & buying habits.

🔎 Don’t be afraid to niche down. Trying to attract the right audience is usually far more effective than trying to attract the biggest one.

📝 Keep refining as audiences evolve over time, so your messaging should evolve with them.

The clearer your audience definition becomes, the easier it is to create marketing that actually connects.

ROI isn’t just about reach, it’s about results! 📣We love creative storytelling but even the best ideas need to deliver m...
18/05/2026

ROI isn’t just about reach, it’s about results! 📣

We love creative storytelling but even the best ideas need to deliver more than likes & impressions. If you’re reviewing your marketing performance, here’s two key checks we always come back to👇

✨ Set goals beyond vanity metrics

Engagement is great, but it doesn’t always equal impact. Tie your strategy to real business outcomes - leads, conversions, brand awareness - so you know exactly what success looks like.

✨ Check your funnel

If results aren’t landing, it might not be your ads or content at fault. Often, the issue sits further down the funnel from the landing page experience to checkout flow or follow-up emails. A small fix there can make a huge difference to ROI.

We help brands connect creative thinking with commercial outcomes, making sure your strategy not only looks good but works hard. If you want to get more from your marketing investment, our team of freelance experts can help you pinpoint what’s working, what’s not & where to focus next. Let’s talk ROI that actually means something: [email protected]

Brand values aren’t just something you write on a slide & forget about. They shape how your brand is actually experience...
13/05/2026

Brand values aren’t just something you write on a slide & forget about. They shape how your brand is actually experienced! 📣

They shape what you say, how you show up, the decisions you make & the kind of customers you attract. It all comes back to what you stand for & trust us, people are paying attention.

Customers don’t just buy products anymore, they buy into brands. The ones that feel aligned with their own beliefs, priorities & way of thinking. & that’s why clarity here matters because if your values aren’t defined, they can’t be communicated, & if they’re not communicated, then they won’t influence perception.

The brands that do this well are very clear on what they stand for & they’re consistent with it. Take Patagonia’s “Don’t Buy This Jacket” campaign. On the surface, it goes against everything marketing is supposed to do but it worked because it was completely aligned with their values around sustainability. It didn’t confuse people but built trust.

We’ve seen the same principle play out with our clients too. With Lustful Larder, the foundations were already there but once their identity, tone of voice & messaging were aligned, things started to shift - stronger engagement, stockist enquiries, influencer relationships & sales.

When your values are clear, everything else starts to click into place, your messaging feels more authentic, your brand becomes more recognisable & your audience knows exactly what you stand for. & that’s what shapes perception over time.

If your brand values aren’t clearly coming through right now, it’s probably worth asking why.

Branding & marketing are often treated as two separate things. But when they are, that’s usually where the problems star...
12/05/2026

Branding & marketing are often treated as two separate things.

But when they are, that’s usually where the problems start!

Branding is who you are, whilst marketing is how you communicate that. & if the first part isn’t clear, the second one has to work a lot harder than it should.

It’s something we see regularly... campaigns that feel disjointed, messaging that doesn’t quite land & ads that struggle to convert. Not because the marketing is wrong but because the brand behind it isn’t defined clearly enough. When branding & marketing work together, everything becomes more effective, your messaging is consistent, your content feels recognisable & your ads build on trust that already exists.

It’s not about doing more, it’s about making sure everything is aligned! Your audience doesn’t experience your brand in pieces. They experience it as a whole - across your website, your social, your campaigns & every interaction in between.

& that’s where strong brand development makes the difference. Understanding who you’re speaking to, being clear on what sets you apart, showing up consistently across every touchpoint & building that recognition, trust & long-term growth.

If you’re not sure your brand is doing that right now, it might be time to take a closer look, we’re always happy to help: [email protected]

One of the things we love most about how we work at Fable & Verse is just how far our team reaches! As a fully remote ne...
07/05/2026

One of the things we love most about how we work at Fable & Verse is just how far our team reaches!

As a fully remote network, our freelancers are spread not just across the UK but around the globe! Here’s what that’s looked like recently 👇

Early morning walks through the Welsh countryside, soaking up the sunshine before a dip in the lido. Filming on location in Sweden. Managing social channels poolside in Bali, planning content & keeping everything running smoothly week to week.

It’s also meant taking client calls from Thailand, working from the docks in Gloucester & the Thames in London, & attending conferences in Nashville.

Different locations, different time zones but the same great standard of work.

That’s the benefit of building a network around people, not place. Our model gives freelancers the flexibility to work where they’re most productive & in turn, our clients benefit from a team that’s energised, focused & doing their best work.

Want to be part of it? Drop us a message & we’ll send over our sign up form! 💖

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Monmouth

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

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