Fable & Verse

Fable & Verse Fable & Verse offers marketing & advertising support to small businesses that bring joy. We're all about...

➖Marketing and advertising that stops the scroll.

Welcome to Fable & Verse - a network of expert freelancers offering marketing and advertising support to small businesses that bring joy.
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Lead by director Georgia Mizen, who founded the company in 2017 in Bristol, Fable & Verse offers storytelling that sells. If you can capture your audience's imagination, you can sell to them.

➖Working with expert freelancers across the digital marketing space. Our collective background in wildly successful marketing campaigns with 'wow' concepts and captivating narratives says it all.

➖Specialist skills in conceptualising, implementing and managing creative ad campaigns across social channels including Meta, Pinterest, Reddit, LinkedIn and Google.

➖Working with brands that put a smile on your face, in industries including travel, culture, food & drink, gaming, fitness, wellness, hospitality and leisure and more.

➖Being your entire marketing department. We can take care of everything from content and email marketing to organic social media and analytics. Agency skills, not agency prices.

Client: “Have you seen this new trend, we need to jump on this!” Social Media Manager who saw the trend 3 months ago: 👁️...
08/09/2026

Client: “Have you seen this new trend, we need to jump on this!”

Social Media Manager who saw the trend 3 months ago: 👁️👄👁️

What does Fable & Verse actually do? 👀We’re a full service freelance marketing agency, which means we can plug into your...
03/09/2026

What does Fable & Verse actually do? 👀

We’re a full service freelance marketing agency, which means we can plug into your business whenever & wherever you need us.

Strategy? Yep.

Content? Absolutely.

SEO? Of course.

Websites, UX, email, video, PR, AI optimisation, organic social? Yep, yep & yep.

But we thought we’d shine a spotlight on one of our biggest strengths, paid campaigns across social media & Google👇

Paid media is our bread & butter, but we don’t believe in simply pressing boost & hoping for the best. We build campaigns from the ground up, from the big idea & messaging through to the copy, creative, graphics, video, targeting & implementation.

Then we keep a very close eye on what happens next. We’re constantly optimising budgets, audiences, creative, engagement & remarketing activity in real time, making sure your campaigns are working as hard as they possibly can. & we’re not tied to one platform either. We work across Meta, LinkedIn, Pinterest, Reddit, Google & more, choosing the channels that actually make sense for your audience & your objectives.

We understand that paid media works best when it’s not treated as a standalone tactic. The creative needs to be right, the message needs to land, the audience needs to be understood, the landing page needs to do its job & the numbers need to stack up.

Got a campaign in mind, but not sure where to start? Or already running paid activity that isn’t delivering what you need? Drop us a message at [email protected], we’d love to talk through what you’re trying to achieve & see how we can help.

Marks and Spencer has been having quite the run on social, but Kathryn Turner might be their smartest move yet 👀M&S has ...
26/08/2026

Marks and Spencer has been having quite the run on social, but Kathryn Turner might be their smartest move yet 👀

M&S has absolutely nailed the art of creating products people want to talk about with their viral food launches, sold-out products, queues around the block & campaigns that feel much more culturally relevant than traditional supermarket marketing. But now they’ve taken things a step further by putting a human face at the centre of the brand.

If you’ve been scrolling on TikTok or Instagram over the past few months then you may have come across Kathryn Turner, M&S Food’s Director of Product Development. Since appearing on social in May, she’s gone from virtually no audience to more than 130,000 followers on TikTok & over 95,000 on Instagram.

The really interesting part is that her content is significantly outperforming the official M&S Food channels. So what’s making the difference?

Kathryn isn’t trying to sound like a brand. Her content takes people behind the scenes, from foodhall walkarounds & farm visits to the stories behind the products she helps bring to shelves. It gives audiences access to the person behind the products rather than another polished piece of branded content.

& there’s another part of this story that we think is particularly interesting. Brandon Spatcher & Francesca Byrne have been instrumental in driving Kathryn’s growth across social, & neither of them actually work in marketing! Kathryn credits the pair with bringing “fresh ideas, honest feedback & plenty of encouragement” to her social content, proving that great ideas don’t always come from the marketing department. As she put it, sometimes it’s about “listening to the brilliant 20-somethings in your team.”

It’s a brilliant example of what can happen when businesses stop treating employee-led content as an afterthought & actually give people the support to make it work, because your employees already have something your brand account can spend years trying to manufacture: expertise, personality & a human perspective.

We often talk about making brands more authentic, but authenticity doesn’t always mean making your corporate account sound more conversational. Sometimes, it means letting the people who actually know the business tell the story. So, perhaps the question businesses should be asking isn't “How do we make our social media more human?” It’s “Who are the humans already working here that our audience would actually want to hear from?” & M&S seems to have found its answer.

We're curious how many other businesses have a Kathryn sitting somewhere in their team…

Christmas might feel a long way off, but if you’re a business owner, it’s already time to start thinking about it! 🎄We k...
25/08/2026

Christmas might feel a long way off, but if you’re a business owner, it’s already time to start thinking about it! 🎄

We know it feels early. You're still enjoying summer, but the brands that perform well during the festive period aren’t usually the ones scrambling to pull a campaign together in November. They’re the ones using the months beforehand to get their strategy, creative & audiences ready.

Christmas marketing isn’t simply about spending more on ads when everyone is ready to buy. It’s about building familiarity beforehand, so that when people are ready to spend, your brand is already somewhere in their consideration set. & that takes time. Your audience needs to discover you, engage with your content & build trust. Your creative needs time too, whether that’s developing campaign ideas, organising photography, producing video, creating assets or testing different messages.

A simple timeline we’d recommend following is👇

→ September: Finalise your campaign ideas, map out your content, organise creative & start warming up your audience.

→ October: Get your key campaigns live, build awareness & test what’s working before the busiest period.

→ November/December: Increase spend behind the campaigns that are performing, retarget engaged audiences & make it as easy as possible for people to buy, book or visit.

The biggest mistake we see businesses make is waiting until they’re ready to sell. By then, your customers may already have decided where they’re shopping, what they’re buying & who they’re booking with. The earlier you start the conversation, the more familiar your brand can be when it matters most.

Say it with us... great logo doesn’t automatically make a great brand 📣 In fact, you can have beautiful branding & still...
20/08/2026

Say it with us... great logo doesn’t automatically make a great brand 📣

In fact, you can have beautiful branding & still have absolutely no idea what your brand is trying to say. That’s because branding & brand strategy aren’t the same thing, & understanding the difference matters.

Brand strategy is the thinking. It’s your purpose, audience, positioning & values. It’s understanding who you are, who you’re for & what you want to be known for.

While branding is the expression. It’s your visual identity, messaging & tone of voice. It’s how that strategy comes to life across your website, social media, marketing materials & every other customer touchpoint.

& you need both.

We help businesses bring the two together to create brands that are clear, consistent & actually feel like them. We start by digging into your business, your audience & what makes you different. From there, we can shape the strategy, develop the visual identity & find a tone of voice you can confidently own.

& because we don’t work like a traditional in-house agency, we can bring the right people from our network into the project depending on what you actually need. No cookie-cutter approach, just the right mix of strategy & creative expertise for your brand.

Together, brand strategy & branding form the backbone of effective brand development. Both are equally important if you want to build a brand that works, rather than one that simply looks nice. If you’re struggling to get started drop us a line at [email protected]

KFC are opening a wine bar. Yes, you read that right 🍗🍷KFC has teamed up with La Vieille Ferme, better known to many as ...
18/08/2026

KFC are opening a wine bar. Yes, you read that right 🍗🍷

KFC has teamed up with La Vieille Ferme, better known to many as “Chicken Wine”, for Coq au Vin, a four-day pop-up in Shoreditch over the August Bank Holiday.

The concept is exactly what you’d expect from the name: KFC’s iconic fried chicken paired with La Vieille Ferme wines, from sparkling rosé with Popcorn Chicken to red with Hot Wings & rosé or white with Original Recipe Tenders.

It’s a playful partnership, but there’s actually some smart brand thinking behind it. KFC hasn’t tried to become something it isn’t. It’s taken two brands with a natural connection, leaned into the shared chicken reference & turned it into something fans can actually experience. It’s another good example of how brands can create attention by taking something familiar & giving it a completely unexpected spin.

Organic social isn't dead, you just need a better strategy!One of the biggest misconceptions we hear is that you have to...
12/08/2026

Organic social isn't dead, you just need a better strategy!

One of the biggest misconceptions we hear is that you have to spend big on paid ads to grow your social channels. But the reality is that some of our strongest results have come from organic content alone 👇

✨ 2.3 million TikTok views in under six months

✨ 4 million Facebook views for a consumer brand

✨ 611% increase in Instagram reach for a wedding venue

So if you're looking to grow organically, here are a few things we'd always recommend:

→ Know exactly who you're talking to

→ Focus on consistency over perfection

→ Optimise for search

→ Measure engagement, not just followers

→ Test, learn & adapt

The biggest mistake we see is businesses using social media as a megaphone instead of a conversation. People don't come to social media to be sold to every day. They come to learn something, laugh, solve a problem or feel part of a community. The brands that understand that are the ones that continue to grow.

Organic growth takes time, but when it's built on genuine value rather than quick wins, it becomes one of the strongest marketing assets your business can have.

What's been your biggest challenge with organic social this year?

August can feel like a bit of a funny month in business.Some clients are away, inboxes are quieter & it’s tempting to pu...
06/08/2026

August can feel like a bit of a funny month in business.

Some clients are away, inboxes are quieter & it’s tempting to put everything on hold until “everyone’s back”. But it’s actually the perfect time to get ahead before the Q4 rush begins.

So here’s 5 simple marketing jobs you can tick off now 👇

✅ Review your website: Are your services clear? Are your latest projects, testimonials & contact details up to date? Small tweaks can make a big difference to how people find & understand your business.

✅ Refresh your content plan: Look back at what’s performed well so far this year. Which posts got people talking? Which topics drove engagement? Use those insights to shape your next few months.

✅ Update your Google Business Profile: Add new photos, check your opening hours, refresh your description & make sure customers have the right information when they find you.

✅ Plan your Q4 campaigns: The end of the year always arrives faster than expected. Start thinking about launches, promotions, events or key messages now.

✅ Reconnect with your audience: Whether it’s sending a newsletter, sharing an update on social or simply checking in with past clients, staying visible keeps you front of mind.

Marketing doesn’t always need a huge overhaul. Sometimes it’s about taking the time to tidy up the foundations that keep everything moving.

What’s one task you’re hoping to tick off before September? 👀

Many people assume a marketing agency just helps you post on social media or run the odd advert but in reality, that's o...
04/08/2026

Many people assume a marketing agency just helps you post on social media or run the odd advert but in reality, that's only a tiny part of our job.

A good marketing agency becomes an extension of your business. We're here to understand your goals, get to know your customers & build a strategy that helps you reach them. & that might mean:

✨ Creating a marketing strategy that gives your business direction.

📱 Managing your social media & creating content that people actually want to engage with.

✍️ Writing website copy, blogs & emails that build trust.

🔍 Improving your SEO so the right people can find you online.

📈 Running paid ads across Google & social media to generate enquiries.

🎨 Refreshing your branding, designing graphics or building a new website.

📊 Looking at the data to understand what's working & where to improve.

🤝 Acting as your marketing team, without you needing to hire one.

& at Fable & Verse we work a little differently. Instead of a traditional agency model, we've built a network of specialist freelancers across branding, design, content, SEO, paid media, websites & strategy. That means every project is delivered by someone who genuinely specialises in that area. No one-size-fits-all approach & no unnecessary overheads. Just the right people, brought together to help your business grow.

Marketing isn't about doing everything, it's about doing the right things, consistently. & that's exactly what we're here to help with: [email protected]

One of the biggest marketing myths is that there's no point showing up over the next few weeks because "everyone's on ho...
29/07/2026

One of the biggest marketing myths is that there's no point showing up over the next few weeks because "everyone's on holiday."

& while some people are away, plenty aren't!

They're catching up on emails with a quieter diary, they're scrolling from the sun lounger, or they're finally tackling the projects they've been putting off all year. Which means August can actually be one of the best times to market your business.

It's also the perfect time to prepare for what's next as September is a busy month for many businesses, so use August to get ahead. Refresh your website, plan your autumn campaigns, update your social media profiles, improve your SEO or finally create that content you've been meaning to write.

The businesses that hit the ground running in September are usually the ones who used August wisely. So if you're tempted to pause your marketing until everyone gets back... don't! Keep showing up, keep adding value & keep building momentum. Your future self will thank you for it!

Address

HQ, King's Buildings, Hill St
Monmouth
GL155HE

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

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