16/08/2026
When I think honey I think of ‘clover’ or ‘lavender’ … something that instills a cottage garden vibe in my head 🪴 🐝
So when the lovely Jo and Huw of Raw Welsh Honey Candles said to me ‘try the Buckwheat’ .. I’ll be honest and say I hesitated. 😬
Fool that I am … because I’m now using it on everything .. Greek yoghurt, blue cheese .. even a tiny dollop in my green tea ( more about my conversion to green tea another time ).
But I think what also intrigued me was the information that this honey is on a par and slightly better than Manuka .. yet a fraction of the price 🤔 🍯
So what’s going on ?
Marketing. Scarcity. Testing.
It’s as simple as that.
Manuka is a tricky plant to grow and harvest and incredibly rare to find in the UK.
The Manuka publicity machine has taken two key things here … scarcity and amazing properties and priced accordingly.
Elements I think we often struggle with in our businesses … do you jump too quickly to be available ?
Or perhaps you are not great when it comes to shouting about your amazing products and skill ?
Food for thought eh ?
Lorna x
Raw Welsh Honey 🍯
www.rawwelshhoney.co.uk
Order online or visit Jo & Huw at one of their regular Farmers Markets and taste before you buy ☺️ 🐝