BoldType

02/11/2023

Is your business exploring Canva to build a suite of marketing materials?

That's fantastic! Canva is an immensely useful tool that allows businesses to flex their marketing creativity. That said, how do you ensure that your designs look the part and present your business in the best light possible?

Look at design consistency! This week's BoldTip shares two top tips on how your business can stay consistent with your designs on Canva.

01/11/2023

Algorithms. The backbone of everything we do.

Did you know that the LinkedIn algorithm is specifically designed to prevent content from going viral?

So what makes a successful LinkedIn post that places you in the eye line of your target audience?

- Relevance
- Quality Content
- Engagement

Check out this interesting article by Hootsuite about LinkedIn's algorithm and what 2024 might look like for your business on social media.

https://blog.hootsuite.com/how-the-linkedin-algorithm-works-hacks/

Want to engage your LinkedIn audience? Find out how the LinkedIn algorithm works and master it with 9 foolproof tactics!

31/10/2023

What's scarier than the thinning of veils between realms on All Hallows' Eve? The cost of living crisis!

UK Consumers are expected to be £3 billion worse off this year and businesses have to find ways to get ahead of the consumer trends that follow.

Retailers have a sense of optimism as this change in trend is not so much seen as the halting of consumer spending. Instead, it is just a shift in spending behaviour and small-medium businesses can benefit from pivoting with this shift.

Check out our latest blog on:

- How businesses can bring in the festive cheer while staying conscious of the cost-of-living challenges

- What can small-medium businesses do to get ahead of a festive crisis

- Festive messaging strategy during a cost-of-living crisis

Learn more here: https://boldtype.agency/smart-decisions-festive-marketing-during-a-cost-of-living-crisis/

25/10/2023

UK consumers are predicted to be £3bn worse off this Christmas. As the cost-of-living crisis continues to impact spending power, we are starting to see some emerging trends to help spread the cost of festive spending.

That being said, retailers have a sense of optimism as this change in trend is not so much seen as the halting of consumer spending. Instead, it is just a shift in spending behaviour and small-medium businesses can benefit from pivoting with this shift.

It is no coincidence that Christmas goods have started to infiltrate the shelves before Halloween items have cleared out. Find out why here: https://shorturl.at/CLPY4

25/10/2023

Why on earth are we talking about CHRISTMAS in OCTOBER? Retailers are reporting a shift in spending behaviour as a result of the cost-of-living crisis where UK consumers are expected to be £3 billion worse off this year!

So, what should small-medium businesses do to get ahead of this?

In our latest blog, we discuss:

🎄The upcoming festive season and how businesses bring in the festive cheer while staying conscious of the cost-of-living challenges
🎄What can small-medium businesses do to get ahead of a festive crisis
🎄Festive messaging strategy during a cost-of-living crisis

Hot off the presses, read here: https://boldtype.agency/smart-decisions-festive-marketing-during-a-cost-of-living-crisis/

With the festive season soon approaching, how do businesses bring in the festive cheer while staying conscious of the cost-of-living challenges?

19/10/2023

Does video marketing provide a good return on investment (ROI)?

Video marketing can increase brand awareness, engagement, and traffic, but it is important to carefully consider the costs before committing.

Check out this article article to find out more: https://www.eastmidlandsbusinesslink.co.uk/mag/news/does-video-marketing-provide-a-good-return-on-investment-roi/

Businesses are constantly seeking effective marketing strategies to engage their target audience, boost brand awareness, and drive profits.

17/10/2023

How do you ensure your designs stay sleek and professional on Canva?

Given how easy it is to use, Canva enables in-house marketing teams to easily create professional branding and marketing content.

Our BoldTip this week discusses some key things that professional designers keep in mind to ensure that their Canva creations look ready for the boardroom rather than the classroom.

12/10/2023

Data-driven decisions and help transform your company's digital presence.

With our FREE content calendar template and eBook, you can find out how you can be more organised and strategic with your content planning.

How do you get hold of this resource?

Check out our blog today and:
✅ Grab your FREE eBook and content calendar
✅ Book a FREE 30-minute consultation with our experts

Unlock content marketing excellence today:
👉 https://boldtype.agency/plan-your-marketing-content-for-success/

10/10/2023

There is no doubt that B2C Vs. B2B content marketing is distinctive and different. That said, are there strategies that you can adapt from B2C content marketing for a B2B audience?

This article thinks so.

How do some B2B companies apply B2C strategies effectively? Find out more here: https://www.marketingprofs.com/articles/2023/50188/b2c-strategies-for-b2b-content-marketing

Strategies such as personalization and appealing visuals—though often used by B2C marketers—can also help B2B marketers foster better relationships with customers.

05/10/2023

With the right tools, creating solid, creative and consistent content for your business does not have to be a formidable task!

That's why, we created a free-to-use content calendar template and eBook to get you a head start in creating fantastic content for your business!

Try it today!: https://boldtype.agency/plan-your-marketing-content-for-success/

03/10/2023

With great power comes great responsibility.

With the surge of AI applications in business and marketing today, there is no doubt that AI is an incredibly powerful tool in its infancy. Perhaps, this is the time we discuss the ethical considerations around AI-powered marketing technology.

In the linked article, the writer discusses AI in:
🔎 Personalised marketing campaigns and digging deeper into the needs of each customer. What about privacy and data protection?
🔎 Product development to meet evolving customer needs. How discerning is AI around bias and discrimination?
🔎 Automation and efficiency. How does this impact the workforce and job displacement?

It is important to have a conversation about the ethics of AI-powered marketing technology so that we can use this technology in a responsible way that benefits everyone.

Read more here: https://martech.org/the-ethics-of-ai-powered-marketing-technology/

What do you think about the ethics of AI in marketing? Share your thoughts in the comments below!

28/09/2023

88% of marketers successfully achieve brand awareness goals and credibility through CONSISTENT content marketing.

With the right tools, creating solid, creative and consistent content for your business does not have to be a formidable task!

Try our free-to-use content calendar template and eBook to help you get a head start in creating great content for your business! Want to do what the content marketing experts do?

Start here: https://boldtype.agency/plan-your-marketing-content-for-success/